毕业论文—网站推广与维护

软件学院专科生毕业实践报告题目：网站的推广与维护专业：网络系统管理年(班)级：2008年1班学号：8001108051姓名：马辉指导教师：朱丹完成日期：2011年5月4日摘要I网站的推广与维护摘要网站推广是通过市场营销使客户形成对企业品牌和产品的认知过程，是企业要想不断获得和保持竞争优势，必须构建高品位的营销理念。最高级的营销不是建立庞大的营销网络，而是利用品牌符号，把无形的营销网络铺建到社会公众心里，把产品输送到消费者心里。使消费者选择消费时认识并了解个产品，投资商选择合作时认可这个企业。这就是品牌营销。树立品牌步骤：第一步：分析行业环境，寻找区隔概念。你首先得从市场上的竞争者开始，摸清楚他们在消费者心中的大概位置，以及他们的优势和弱点。你要寻找一个概念，使自己与竞争者区别开来。第二步：卓越的品质支持。此必须以质量为根本树立形象。这里所指的质量，是一个综合性品质的概念，包括工程质量、文化质量，还有物业管理质量等。第三步：整合、持续的传播与应用。企业要靠传播才能将品牌植入消费者心里，并在应用中建立自己。企业要在每一方面的传播活动中，都尽力体现出品牌的概念。网站维护是为了让您的网站能够长期稳定地运行在Internet上，及时地调整和更新您网站的内容，使用户能在瞬息万变的信息社会中第一时间获得所需要的准确信息。需要维护的硬件包括服务器、操作系统、和Internet联接线路等等，以确保网站的24小时不间断正常运行。网站内容的更新一个好的网站需要定期或不定期地及时更新内容，才能不断地吸引更多的浏览者，增加访问量。关键词：树立品牌，产品，质量，网络商机，稳定AbstractIIWebsitepromotionandmaintenanceAbstractWebsitepromotionmarketingtocustomersthroughtheformationofbrandandproductawarenessprocess,theenterpriseinordertoconsistentlyachieveandmaintainacompetitiveadvantage,wemustbuildhigh-qualitymarketingidea.Marketingisnotthemostadvancedbuildingalargemarketingnetwork,buttheuseofbrandsymbols,theinvisiblemarketingnetworkpavingthepublicmind,theproductdeliveredtotheconsumerheart.Whenconsumersrecognizethatconsumptionofthisproduct,investorschoosetocooperatewithrecognizedwhentheenterprise.Thisisthebrandmarketing.Brandsteps:Thefirststep:analysisoftheindustryenvironment,lookingforsegmentationconcept.Youhavetostartfromthemarketcompetitors,findoutabouttheirpositioninthemindsofconsumers,aswellastheirstrengthsandweaknesses.You'relookingforaconcepttodistinguishthemselvesfromcompetitors.Steptwo:excellentqualitysupport.Thismustbefundamentaltothequalityimagebuilding.Thequalityinthiscontext,isacomprehensiveconceptofquality,includingquality.Keywords：Brand,product,quality,networkingopportunities,stability目录III目录摘要................................................................................................................................................IAbstract............................................................................................................................................II目录................................................................................................................................................III第一章前言...................................................................................................................................11.1什么是网站推广.................................................................................................................11.2网站推广的目的.................................................................................................................11.2网站推广对于企业的意义.................................................................................................1第二章网站推广作为网络媒体比传统媒体的巨大优势...........................................................22.1传播范围广：....................................................................................................................22.2交互性强：........................................................................................................................22.3针对性明确：....................................................................................................................22.4受众数量可准确统计：....................................................................................................22.5灵活、成本低：................................................................................................................22.6感官性强：.........................................................................................................................3第三章网站推广方式...................................................................................................................4第四章如何选择网站推广方法...................................................................................................53.1网站推广之网站定位分析.................................................................................................53.2网站推广之网站规划：.....................................................................................................53.3网站推广之网络营销方法：.............................................................................................53.4网站推广之网站整体优化：.............................................................................................6第五章网站维护...........................................................................................................................75.1网站维护............................................................................................................................75.2网站维护的项目服务器的软硬件维护............................................................................75.3服务器软硬件维护............................................................................................................75.4网站安全维护....................................................................................................................75.5网站内容更新....................................................................................................................85.6网站维护专业要求.....................................................................