欧赛斯Walkin APP应用精准客户发掘推广方案

IntegratedAccurateMarketingPlanfor1.Target：(1)distribute30,000samples(2)2,000~3,000downloadusers(3)shopsign-in6,000(4)internetsign-in35,0002.IntegratedOnlineMarketingDesign3.KeyCommunicationConceptWalkin=fashion,convenient,fun,economic,andrepresentanewfasion&lifestylefortheyoungtrendyfemales4.AccurateUsersBasePromotion(1)Wherearethey?(2)Whotheyare?Theyareyoungtrendywhitecollarfemales,theylikeshopping,usedtointernet,heavysmartphoneusers,opentothenewidea.-TheyuseQQandwechatalot,Weibouser,constantlyonSNS,opengetinformationfromBBS,andlikevedio-free,new,beauty,unique,fasion,funarethekeywordsattractingthem(3)Howtoreachthem3.1QQP2Pcommunication*SearchQQgroupbykeywords,andextractQQno.,addedtocorporateQQ,andthusMassQQing3.2QQgroupcommunication*SearchQQgroupbykeywords,andjointheQQgroup,sendmessageinQQgroup3.3WeiboEvent/Weibo@andprivateletter*OrganizeWeiboEvent*PromoteinsideWeiGroup*Promoteviaprivateletter*Promotevia@3.4BBShottopicpromotion*linkBBSpostwithhottopicandhighinterestpoints,promoteittoreachviraleffect3.5EDMpromotion*InOsensEDMplatform,youcanthekeyinformationlikedeliverysuccessrate,openrate,clickrate.3.5SNSevent*OrganizeSNSeventthroughtopSNSsites5.OsensPromotionConversionModel6.QuotationCategoryMethodsUnitPrice(RMB)Quan.Sub-totalNoteWeiboPrivateLetter130003000@,Comment,Forward0.3100003000WeiboEvent150023000WeiGroup0.520001000QQQQGroup0.540002000QQP2PSending0.1300003000EDM（QQMail）0.02500001000SNSEvent320006000BBSBBSPosts100303000TotalPrice:￥25,000Rmb7.TimeTable(1stMonth)Weeks4thFeb1stMar2ndMar.3rdMar.4thMar.JobsContracts&DetailsDataMiningDataMiningDataMiningDataMiningWeiboPromoPromoEventWeek1stWeek1st8.CommunicationChartFunctionOsensWalkinCoordinator何支涛PeterDirectorPIC徐润JackDeliveryMgrAE黄美艳LucyExecutionVisual杨雯YvonneDesignMgrContent牛杰SallyWriter###