上海交通大学MBA教育发展战略研究

上海交通大学硕士学位论文上海交通大学MBA教育发展战略研究姓名：俞国梅申请学位级别：硕士专业：工商管理指导教师：黄丹20050612MBAMBA3500WTOMBAMBAMBAPESTMBAEFEMBAMBAIFESWOTMBAQSPM,MBAMBAMBAMBAMBAMBADEVELOPMENTSTRATEGYSTUDYOFMBAPROGRAMINSHANGHAIJIAOTONGUNIVERSITYABSTRACTTheMBAprogramofShanghaiJiaotongUniversityhasdevelopedforelevenyears.Morethan3500studentshavebeentrainedandsomeofthemhavebeenthebackbonesoftheenterprises.Inrecentyears,asChinajoinedWTO,somefamousuniversitiesabroadcameintoChinaoneaftertheother,andthedomesticuniversitiesarestrivingfordevelopment.TheMBAeducationmarketisindramaticcompetition.TorealizethestrategicobjectiveofleadinginChina,first-classinAsia,andwell-knownintheworld,theMBAprogramofShanghaiJiaotongUniversityisfacingarealchallenge.Withthesystemtheoryandanalysistoolofstrategicmanagement,thispaperprovidesathoroughanalysisforthestrategicpositioningofthedevelopmentofSJTUMBAprogram,andthenpresentsthesuggestionsforitsimplementation.ItappliesthePESTmodeltoanalyzethepolitical,economic,socialandculturalmacroenvironment,andprovidesthePorterfiveforcesmodeltodeeplyanalyzetheexteriorenvironmentoftheSJTUMBAprogram.ThenIintegratethecriticalexternalfactorsintoanalyticalEFEmatrix,whichcanbeappliedtograsptheopportunityandthreatofSJTUMBAprogram.Thispaperanalyzestheintrinsicstrengthsinbrand,capital,internationalcollaboration,locationandculture;alsotheintrinsicweaknessesinfaculty,careerdevelopmentandmarketpower,andthengetthecriticalinteriorfactorintegratedintotheanalyticalIFEmatrix.Onthebasisofalltheseresearchresults,thepaperappliestheSWOTanalysistooltogetstrategicmatchingandappraisalandputforwardtheproposalthattheSJTUMBAprogramshouldhavethestrategicpositioningofbeinginternational,universal,specializedandrefined.Forthetwostrategiesofuniversalandspecializedwhichhavesomeresourceconflicts,QuantitativeStrategicPlanningMatrix(QSPM)methodisapplied,thenaconclusionisreachedthatthedevelopmentofSJTUMBAprogramshouldfocusmoreontheinvestmentinspecializationwhileimplementinguniversalstrategyatthesametime,therefore,tospeedupdevelopmentofthespecializedMBAs.Inresponsetothefourstrategiesofbeinginternational,universal,specialized,andrefined,SJTUshouldalsosetuptherelevantstrategiesandmeasuresintherecruitment,cultivationandcareerdevelopmenttoensureourschool’sgrandobjectiveofbrand-drivingdevelopment.Besides,thepaperalsoanalyzestherelationsamongtheculture,corestrengthandstrategies,andputforwardtheobjectivetofosterfavorableschoolcultureandthentorealizethestrategicpositioning.Intheprocessoftheresearch,theauthorhasmadegreateffortinensuringitspracticalvalidity,usingboththequalitativeandthequantitativeanalysis.Alsopersonalviewsandideasareproduced,takingintoaccounttheuniquecharacteristicsofMBAeducation.UsingthestrategicmanagementmethodtostudyMBAprogramisaninnovationinapplication.HopeitcancontributetothedevelopmentofSJTUMBAprogram.KEYWORDS:MBAeducationstrategicpositioningstrategicmatchingstrategicchoice2005562005562005571MBAMBA199435002005225005001000150020002500300035004000450019142581202213091421233425812698219318772923447028802306188828433273213914551513200120022003200420050-120012005MBA()2003MBAMBAMBA2MBAEFEMBAIFESWOTQSPMMBAQSPM,MBAMBAMBAMBAMBAMBAMBAMBAPESTMBAEFEMBAMBAIFESWOTMBAQSPM,MBAMBAMBAMBAMBA1MBA1.1MBA1.1.1MBAMBA1908MBA1961MBAMBAMBAMBAMBAMBA19881990MBAMBA919911.1.2MBA19971MBAMBA26MBAMBA246531MBA1998MBA5654MBAMBA19974MBA1996-20001997MBAMBAMBAMBAMBA2010203040506070809019901991199219931994199519961997199819992000200120022003MBAMBA2000MBA8MBAMBA6220001120262001928MBA20017MBAEMBAEMBAEMBAEMBAEMBA2002730EMBAEMBAExecutiveMasterofBusinessAdministrationMBAEMBAMBA20039925MBAMBA87MBA19912003MBA1-11-1MBAMBAMBA3MBAMBAMBAMBAMBAEMBAMBA19919200596MBAMBAGRK96000EMBA4000MBAGDPMBAMBA1001.1.3MBAMBAMBAMBA,,MBAMBAMBAMBA1.2MBA1.2.1MBAMBA1910MBAMBAMBAMBAMBA41961MBA60MBA80MBAMBAMBAMBAMBAMBA(EMBA)MBA20224858()()()()101310MBAMBAMBAMBA1.2.2MBAMBAMBAMBAMBA5MBAMBA13MBA11MBA()GMATIELTSTOEFLMBA1.2.3MBAMBAWHU7MBASIMTHHL1520MBAMBAEsslingen11MBA14MBA1.3MBA1918199632022MBAMBA619MBA720022003248296352%MIT50MBAMBA19943500MBAMBAITMBAEMBA2004MBAMBAMBA7,,,,MBAMBA2.1PESTPESTPoliticalEconomicSocialTechnological(PEST2-1)2-1PEST2.1.1(Political(Economic)GNP(Social)(Technological)MBAMBA8MBA12-1MBA2-1MBAMBA()19919199317199627199812000620012200327MBA1998200119941120021MBAMBAMBA2MBA200211MBA1010MBAMBAMBAMBA9MBAMBA102002EMBA200210MBAMBA2003MBA200410MBA,32005MBA3003603603202.1.21WTO,MBAWTOWTOMBAMBAWTOMBAWTOWTOMBAMBAMBA10MBA2MBA198314GDP10.63%1996200110%1999107.5%8%(hypohighgrowthperiod)MBAMBA2-29.984417.750.272231.467.763314.750.532192.8932.4732127.084.4018410.673.11183.550.282180.876.081210.460.202220.8010.75811.731.872028.0312.44915.510.392181.213.7022036.28:MBA..2002MBAMBA112-3MBAMBA80096MBA1000005000MBA/2324%8%10015:MBA..20022-420012005MBA2001200220032004200554628796961.21.31.81.861.9:MBA28.430MBA9962-24.4,MBA1.87,MBA,MBA10.67,MBAMBAMBAMBA=82.59/7*28.4+30()=689MBA6891991MBA9.6MBA4.685%20%2-3MBAMBAGDP2000GDP1,080819701970MBA21227MBAMBA121970MBA135,5532004GDP16492.12MBA4.6(3)201020102020,MBA200246.6153.727.72MBAMBAMBA13100MBA,200418960.1