从IPTV与DTV的综合对比分析我国三网融合的发展策略

论文分类号：TN学校代码：13681毕业设计说明书(论文)题目：从IPTV与DTV的综合对比分析我国三网融合的发展策略学生姓名：卢京学号：2409105系部：信工五系专业班级：电气091指导教师：鲁博二〇一三年六月HAOJINGCOLLEGESHAANXIUNIVERSITYOFSCIENCE＆TECHNOLOGYIAnalysisofthedevelopmentstrategyofChina'stripleplayfromcomprehensivecomparisonofIPTVandDTVABSTRACTInthisthesis,thetripleplayasthecore.ComprehensivecomparisonofIPTVanddigitalTV,tostudythepathofdevelopmentofthecurrenttripleplay.Tripleplayinthedevelopmentofourcountryhasbeenforsometime,mywayintothepilotbroadcastingandtelecommunicationsservicesin2010-2012.Sincethen,thetripleplayagainheatup.Telecommunicationsnetwork,theInternet,radioandtelevisionnetworksasanationalinformationtechnologyinfrastructure,carryingavarietyofinformationtechnologyapplications,anditsimportanceisself-evident.Thispaperintroducesthecontextoftripleplay,thedevelopedcountriesoftheroadofdevelopmentoftripleplay,andlearnfromtheexperience;tripleplayonChinainrecentyearstoexplore,analyzeandsummarizethedevelopmentprocesstheissues,lessonslearned.TypicalrepresentativeofthedevelopmentofChina'stripleplayproduct-theintroductionofIPTVanddigitalTVtechnology,audience,content,governmentregulationandotheraspectsofcomprehensivecomparison,takealookatthedevelopmenttrendofChina'scurrenttripleplayandpolicyoftheGovernmentinthedevelopmentoftripleplayabroad,combinedwithChina'sbasicnationalconditions,basedonrecentyears,China'sdevelopmentoftripleplayinstance,takealookattheroleofourgovernmentinthetripleplay.Finally,ouroperatingcompaniesoftheirowndevelopmentstrategies,fromtheirowndevelopment,giventhegovernmentcontroloftheroadinthenexttripleplay.KEYWORDS:Tripleplay,IPTV,DigitalTV,GovernmentregulationII从IPTV与DTV的综合对比分析我国三网融合的发展策略摘要本论文以三网融合为核心。通过IPTV和数字电视的综合对比，研究我国当下三网融合的发展道路。三网融合在我国的发展已经有一段时间，我国在2010年至2012年广电和电信业务双向进入试点。此后，三网融合的又一次热了起来。而电信网，互联网，广播电视网作为国家信息化重要的基础设施，承载着各种信息化应用，其重要性不言而喻。本论文首先介绍了三网融合的大背景，分析了国外发达国家的三网融合的发展之路，从中吸取经验；再通过对我国三网融合在近些年的探索的研究，分析总结发展过程中的问题，经验教训。再通过目前我国三网融合发展的典型性的代表产物——IPTV和数字电视的介绍和在技术，受众，内容，政府管制等方面的综合对比，看看我国目前三网融合的发展态势，并通过对国外三网融合发展中各政府的政策研究，结合我国的基本国情，基于近些年我国发展三网融合的实例，看看我国政府在三网融合中所扮演的角色。最后结合我国目前运营企业的各自的发展战略，从企业自身发展，政府管制的方面给出我国在接下来的三网融合之路该如何走。关键词：三网融合，IPTV，数字电视，政府管制III目录1概述......................................................................................................................................11.1课题的提出......................................................................................................................11.2三网融合的发展状况.....................................................................................................11.2.1国外三网融合的发展..............................................................................................11.2.2国内三网融合的发展..............................................................................................52三网融合典型业务对比........................................................................................................72.1IPTV业务的发展.............................................................................................................72.2数字电视业务的发展.....................................................................................................72.3两大业务对比.................................................................................................................82.3.1基本概念的对比......................................................................................................82.3.2内容形式与服务功能的对比..................................................................................92.4数字电视与IPTV的异同.............................................................................................113IPTV与数字电视的技术对比.............................................................................................123.1IPTV系统与数字电视系统...........................................................................................123.1.1IPTV系统组成及工作原理....................................................................................123.1.2数字电视系统的结构............................................................................................143.2IPTV和有线数字电视的比较......................................................................................164三网融合中的政府角色......................................................................................................194.1政府管制........................................................................................................................194.1.1政府管制的目的、原则和途径............................................................................194.2以IPTV为主的电信产业的政府管制.........................................................................194.3以数字电视为主的广播电视产业的政府管制............................................................205应对策略..............................................................................................................................225.1IPTV与数字电视发展策略...........................................................................................225.2两大运营商的自身发展策略........................................................................................245.2.1电信运营商的发展策略.........................................................................