全球乳品市场发展趋势

GlobalDairyMarketTrends©ProductLaunchActivity©2012ProductLaunchActivity:Top15Countries©2012ProductLaunchActivity:TopMarketCategoriesProductLaunchActivity:Top15CompaniesCOMPANYCountin(%)DANONE4.08NESTLE2.45ARLA1.39FRIESLANDCAMPINA1.25KRAFT1.21CARREFOUR1.02PARMALAT0.96VALIO0.90UNILEVER0.85MULLER0.80LACTALIS0.68LIDL0.55BEL0.53LOBLAWS0.51YOPLAIT0.50Total17.68©PositioningStand-outs&ProductTrends©2012PositioningAnalysis:Top15©2012LowFatOptions•Productswithlowfathealthpositioningaredominatingontheglobaldairymarket.Algeria:TrifiFromageFraisRegime:Cow'sMilkCheese.Fat-free.NaturalNoaddedsugarSouthAfrica:DairyBelleLongLifeMilkLowFatCharlavYisraelKosherforPassover:LongLifeMilkDrink.Longlife,lowfat,andultra-heattreatedmilkdrinkina1LSIGcombiblocwitheasy-to-openscrewoffcapwhichbreaksseal.©2012ForEasierDigestionWithLowLactose•Lactosefreeclaimscontinuetoemergealongwithalternativestocow’smilksuchastheuseofgoat’smilkTaiwan:LactaidWholeMilk.Enjoymilkagain.Tastegoodness.100%lactosefree.Easytodigest.GradeA.ContainsvitaminD.Ultrapasteurized.Germany:GutVonHolsteinGourmetAschenbergerFurKenner:SpicyAschbergerCheeseSlices.Naturallyripenedinnaturalrind.Caredforbyhand.Lactosefree.©FortifiedwithVitamins&Minerals•Addingvaluebyprovidingextravitaminsandminerals.India:GowardhanGOCheezoozCreamyCheeseSpreadwithTomatoSalsaFlavor.100%vegetarian.Fortifiedwithvitaminsandminerals.Philippines:SoyDreamChocolateSoyMilkEnrichedVitaminsA,D,EandCalcium.Apowerhouseofnutrition,SoyDreamisfortifiedwithvitaminsA,D,E,andB12.Withasmuchcalciumasdairymilk,thisdelicioussoymilkisalsoagoodsourceofiron,phosphorousandpotassium.AdvertisingAngles&ConsumerCommunicationInspiredBytasteIngredient&FlavorFocus©2012IngredientAnalysis©TopFlavorsTOPFLAVORSCountin(%)Unflavored14.87Cheese,notspecified7.50Strawberry5.77Butter2.75Chocolate,notspecified2.39Cream,notspecified2.13Cheese,cheddar1.91Vanilla,notspecified1.72Milk,soy1.43Cheese,mozzarella1.41Cheese,gouda1.15Peach1.11Cheese,processed1.07Cheese,cream1.04Raspberry,notspecified0.86Total47.11©TopFlavorBlendsFLAVORBLENDCountin(%)Raspberry,notspecified;Strawberry0.53Butter;Salt0.51PassionFruit;Peach0.44Cheese,curd;Chocolate,notspecified0.42Cheese,notspecified;Herbs,notspecified0.41Banana;Strawberry0.40Cheese,cream;Herbs,notspecified0.37Garlic,notspecified;Herbs,notspecified0.29Cheese,notspecified;Smoked0.25Chocolate,notspecified;Vanilla,notspecified0.25Cheese,notspecified;Milk,notspecified0.23Coconut;Pineapple0.22Cherry,notspecified;Strawberry0.21Cheese,notspecified;Garlic,notspecified0.21Apricot;Peach0.21Total4.95©FruitPiecesForFlavor&Texture•Countingtowardsyour‘five-a-day’fruitsworkaswellforinterestingflavorandtextureexperiences.Philippines:LemnosMelon&MangoFruitCheese.Cheesespreadwithpapaya,melon,andmangofruitbits,inavacuumpack.Spain:NestleSveltesseSeleccionDeFrutas:SkimmedYogurtwithAppleandKiwiPieces.0%fat.0%addedsugar.©2012CargillIncorporated.AllrightsreservedBrownFlavorsFindMoreApplications•Applicationofbrownflavorslikechocolate,caramelandhoneyaremovingtowardsthemainstreamofthemarket.UnitedStates:NestleCoffee-MateNaturalBlissAllNaturalCoffeeCreamer:CaramelFlavor.Howsweetitis.Richandnaturalcaramelflavoristheperfectrewardforanyoccasion.Russia:SvalyaMyauMilkDrinkwithChocolateFlavor,ina450mlplasticbottle.©2012CargillIncorporated.AllrightsreservedUniqueFlavorOfferings•Manufacturersarelookingfornewandexcitingwaystoattractinterestintheirproductsthroughuniqueflavorprofiles.TheNetherlands:AlbertHeijnExcellentCremeFraicheSaffraanenTomaat:CremeFraichewithSaffronandTomato.AculinarydelicatesseforwarmandcolddishesUSA:LucerneLowfatYogurtTubes:BlueberryBubblegum&Strawberry.Naturallyandartificiallyflavored.Certifiedkosher.Lowfat.Milkfromcowsnottreatedwithgrowthhormone.With1%milkfatandvitamins(AandD).Freezeit,packit.Squeezeit,snackit!©2012CargillIncorporated.AllrightsreservedPackagingPerformers©2012CargillIncorporated.AllrightsreservedPackagingAnalysis©2012DifferentStylesOfPackagingHungary:St.MartoniSonkasFustoltSajttekercs:SmokedCheeseRollwithHam,ina200gvacuumfoilcomesinasushi-rollerlikewand-wrap.Hungary:MuhKavetejszin:CoffeeCreamer,inaplasticcontainer.France:SojadeDePocheALaVanille:VanillaFlavoredSoyVegetableDrink,inatetrawedgewithstraw.©2012GlobalDairyDrinksProductTrends©2012ProductLaunchActivity:Top15Countries©2012ProductLaunchActivity:Top15CompaniesCOMPANYCountin(%)DANONE5.75NESTLE3.00FRIESLANDCAMPINA2.02PARMALAT1.35ARLA1.04CARREFOUR0.81DAIRYPLUS0.81YILI0.79VIMMBILLDANN0.76FRISIANFLAG0.76CHONGQINGTIANYOU0.70UNIMILK0.67CALPIS0.65DIAMONDCOLDSTORAGE0.59FORISANUSAPERSADA0.59Total20.29©2012GlobalDairyDrinksProductTrendsPositioningStand-outs&ProductTrends©2012PositioningAnalysis:Top15©2012PlantSterol/StanolForCholesterolReduction•Plantsterol/stanolisbeingusedincreasinglyindairydrinkproductsforcholesterolreductionandgeneralhearthealthclaims.Canada:DanoneDanacolVanillaFlavoredYogurtDrinkwithPlantSterols.8x80mlbottlesofvanillaflavoredyogurtdrinkwithnaturalplantsterolswhichhelptoreduceLDL(bad)cholesterol.HeartandStrokeFoundationapproved.Withoutsa