新编剑桥商务英语module-7

Module77.1BusinessTopic:SalesBrainstorming:salesVSmarketing2Reading1:Skimming&Comprehenson3Reading2:Vocabulary,grammar4Speaking:Comparingjobs5Descriptionandcomparisonofjobs1Descriptionandcomparisonofjobs1.Workinpairs.Comparethejobsineachofthefollowingpairs.Whatarethesimilaritiesanddifferences?Saywhichyouwouldprefertodoandwhy.*doctor/vet*fighterpilot/airlinepilot*schoolteacher/universitylecturer*politician/journalist*managerofacompany/managerofacharitysalesVSmarketingMarketingiseverythingthatyoudotoreachprospects.Thesalesprocessiseverythingthatyoudotoclosethesaleandgetasignedagreementorcontract.Botharenecessitiestothesuccessofabusiness.Youcannotdowithouteitherprocess.Yourmarketingwillconsistsofthemeasuresyouusetoreachandpersuadeyourprospectsthatyouarethecompanyforthem.It'sthemessagethatpreparestheprospectforthesales.Itconsistsofadvertising,publicrelations,brandmarketinganddirectmail.Thesalesprocessconsistsofinterpersonalinteraction.Itisoftendonebyaone-on-onemeeting,coldcalls,andnetworking.It'sanythingthatengagesyouwiththecustomeronapersonallevelratherthanatadistance.MSF（无国界医师组织）isahumanitarian-aidnon-governmentalorganizationbestknownforitsprojectsinwar-tornregionsanddevelopingcountriesfacingendemicdiseases(地方病).ItsheadquartersareinGeneva,Switzerland.InCanadaandtheUnitedStates,itisalsoknownasDoctorsWithoutBordersisalsoused.无国界医生组织(DoctorsWithoutBorders,MedecinsSansFrontiers--MSF)于１９７１年１２月２０日在巴黎成立，是一个由各国专业医学人员组成的国际性的志愿者组织，是全球最大的独立人道医疗救援组织。Wordsandexpressions:shakeoff:getridof摆脱、甩掉e.g.shakeoffpovertyshakeoffitsunglamorousimage摆脱其乏味的形象glamorousadj.attractiveandinteresting有魅力的，有吸引力的unglamorousadj.无魅力的，乏味的jollyadj.愉快的、有趣的:Ifsomeoneisjolly,heorsheishappyandcheerfulintheirappearanceorbehavior.Ifaneventisjolly,itislivelyandenjoyable,eg.ajollyparty/personn.ahappyparty;businesstripswithlotsoffreeentertainmentcoldcalling无约电话，冷不防的电话outnumberv.数量多于，比…多e.g.Blacksoutnumberwhitesbybetterthan5to1.黑人与白人的比例超过5:1.RackspaceManagedHosting可控制虚拟主机公司isanIThostingcompanybasedinSanAntonio,Texas.buzzn.astrongfeelingofpleasureorexcitement极度兴奋、陶醉target-driven:stronglyinfluenced/motivatedbythetarget目标驱动e.g.InChina,ourlifeiswellplannedandtarget-driven,andwearenowmoreawareoftheimportanceofgoodhealthandqualityoflife.ProctoradGamble:宝洁公司(P&G)isaFortune500AmericanmultinationalcorporationheadquarteredindowntownCincinnati,Ohioandmanufacturesawiderangeofconsumergoods.2.Readthearticleandfindoutwhymorepeoplepreferacareerinmarketingthaninsales.Completethetablebelowwithreasonsfromthetext.ReasonsforchoosingmarketingReasonsforchoosingsales-soundsbetteratdinnerparties-hasanairofglamour(whereassaleshasanunglamorousimage)-(manygraduatesbelieve)youworkoncreativePRcampaignsandgoonlotsofjollies-marketingseemsmoreattractive(thansales)-itisn’tasbadasmythssuggest-unlikemarketing,salesistangible-ithasadirectimpactonacompany’sresults-youmeetpeopleandcommunicatewithdifferentpersonalities-insalesthere’sabuzzofatarget-drivenenvironment-youcanmanagemillionsofpoundsofbusiness-makecustomershappy-it’sincrediblyrewardingAnswers(Notsoldonsales?)1.B2.C3.B4.DMarketing…israthermorepopularasacareerchoice,andsoundsbetteratdinnerpartiesSalesprofessionalsintheUKoutnumberpeopleinmarketingbyabout200,000Unlikemarketing,salesistangible.Ithasdirectimpactoncompany’sresultsMisleading…Itisn’tanythinglikeasawfulasthemythssuggestVocabulary:SalestermsMatchthesewords(1-7)fromthetexttotheirdefinitions(A-G).1.salespitch2.door-to-doorselling3.abuzz4.amyth5.coldcalling6.anair7.jollies(informal)A.Makinganunexpectedphonecallorvisittosellsomething.B.Excitement.C.Businesstripswithlotsoffreeentertainment.D.Knockingondoorsalldaytosell.E.Makingaspeechtoconvincepeopletobuysomething.F.Somethingpeopleincorrectlybelievetobetrue.G.Feelingorattitude.另外一些有关销售的表达法：（1）salesquota销售定额（2）retailsalesfigure零售额（3）salesrepresentative销售代表（4）targetmarketandcustomer目标市场与顾客（5）bigsale大甩卖（6）flashsale限时抢购，闪购Lookatthestatementsbelowaboutthethreejobs.Whichjobdoeseachstatementreferto(A,BorC)?Thereismorethanoneanswerinsomequestions.1.Thesetwojobswerethesameeveryday.______________2.Thejobdescriptionforthisjobdidn’tincludethis!______3.Thisjobprobablywasn’tinapaperlessoffice._______4.Thisjobbecameunnecessary._______BCAACReading:Theworstjobintheworld?Vocabulary:DescribingjobsCompletethetablebelowwiththedifferentformsofeachwordfromthebox.repetitiveresponsibleboringfrustratingvariedchallengingwell-paidadjectivenouncomparativeformsuperlativeformrepetitiverepeat/repetitionmorerepetitivemostrepetitiveboringbore/boredommoreboringmostboringchallengingchallengemorechanllengingmostchallengingvariedvarietymorevariedmostvariedwell-paidpay/paymentbetter-paidbest-paidfrustratingfrustrationmorefrustratingmostfrustratingresponsibleresponsibilitymoreresponsiblemostresponsibleThe10happiestjobs’velearnedandpracticedhowtodescribejobs,afrequenttopicinbusinesscommunication.Payyourspecialattentiontotheadjectivesaswellastheirvariations.Theyareveryusefulincommunication.Listenin