天健物业公司发展战略研究

华中科技大学硕士学位论文天健物业公司发展战略研究姓名：彭雁申请学位级别：硕士专业：工商管理指导教师：蔡淑琴20061030IIIAbstractAfterReformandOpeningChineserealestatehasbeenboomingwithhousingsystemreform.Astheresultpropertymanagementhasdevelopedtobenewindustryofpushingeconomyaugment,increasingemployment.Soitbecomesmostcompanies’attentionfocushowtoseethedirection,establishstrategy,obtainexistenceanddevelopmentopportunities.Thisthesisfirstlydepictsthestatusofdomesticpropertymanagement,characterofoverseaspropertymanagement,forecastofevolvementtrend,aswellasanalysisofmacro-and-microenvironment.SecondlythisdissertationdeeplyanalysesoperationofTongePropertyManagementCompanywhichisaSOEandholds1-classcertificationofpropertymanagement.ThenitgivesstrategyforTongeandsystemicallyassessesthestrategybasedonSWOTMethodandSPACEMatrix,andestablishestheapproachofconcentrativedevelopmentandcostlead.Lastlyinregardtotheconditionandthedissertation’sdefectitputsforwardsixsuggestions:reformownershipofthecompanyandbuildstandardizationofmanagementstructure,controlcost,establishscientificHRsystem,gettheadvantageofbrand,increasesatisfactiondegree,strengthenITapplication.ThisthesiswhollydiscussesthedevelopmentstrategyofTongewiththeusingofadvancedstrategymanagementtheoryandapplicationmodel.Itanalysesstatus,setupdevelopmentstrategyandgivesimplementplan.BythisstudyIhopeTongecanadoptrightstrategyinthedrasticallycompetitivemarketandbecomebeneficialreferenceforgettingadvantage.Keywords:Propertymanagementindustry,MarketcompetitioncapabilityEnvironmentalanalysis,Developmentstrategy1125[1]20039[2]21.12512002382302005[4][5]31994200368320[6]4200541.2[7]12534“”51.3[3]12“6”“……”3[8][10]4[7]75620052006107“”“”“”2004881.4180202004200412312.2327.1211.621930200419886920039.62.82001991111200200110002004ISO90012000ISO1400196OHSAS180019920067ISO1400120042000“”2004199875130016102005201.551-1SWOTSPACE1-11122.1PEST[9]2.1.120051575919.8%4879314.9%18080[12]2002GDP50GDP2.23%GDP7086[11]200340014690100013792200521494.48.7%15911.889.7%33.4%41002.8=2.8/10012=336012=33640000=8%8%2.1.21945(2-1)[13]2-12.1.3132.1.4142.22.2.111221-1TQ1590%502-22.2.2[15]2-31622.2.2.1[16]11751040%70%2182.2.2.21[17]“”2(2-4)1932095%200514860100200020002083418/352261213100180080050303410230060005“96916”32006102080021OA----222.2.2.38102.2.2.412322.2.2.524[14]2533.13.1.13-1[18]1998/3-1263.1.2101812589318821067%3-13-23-1101818820801850120261203-2(%)(%)(%)2101892612964618818%100%3%21%67%80049%20%5%6%15%10%27403.1.3337200594.8%3-33-320042004200520052004ISO9001ISO14001OHSAS18001200594.8%2006361215163283.1.4120042005200520041753752003250110200030013031703/2.5/67/20051620020053030%200485655%3846890100150.8201.57-82515302006503-42933-4[19]303.2BCG[20]3-23-2BCG337013131314724993%340001%1131483%757342%3-53-53.3323-3[21]3-3333-43.43-63-4343-6[22]2005ISO9001ISO14001OHSAS1800183544.1SWOTSWOTBCGGEPIMSSPACE[23]SWOTSWOTSWOT4.1.1122005920130887422922390695912922446421855027%17925536660[24]3[25]200412292005-201042005372006ISO9001ISO14001OHSAS180014.1.218027521996-201015[26]200412384.1.34.1.413923199940050404.2SWOTSWOTSWOT4-1SWOTCEO[28]4.34.3.12006201020062010SOWOSTWT412stakeholder/4-2424-2/4.3.212[30]434.44.4.1SPACESPACE[31]SPACE1234494%4/4.4.2[32]4-3454-3[33]4.4.3[34]41464-14.5[35]474855.1120032004422[27]25-1495-1[36]5-25-2505.251——[3]5.325“”“”“”“”“N”“”“”“”1.5%,[37]525.45-3[38]——[39]535.52000ISO9000“”21[40]5-45-3545-4ACSI[41]555.6[42]ICICICIT[43]565758[1]..().2006(171):1[2],,..:.2006[3]K.M.Eisenhardt.Strategyasstrategicdecisionmarketing.SloanManagementReview.1999:65-72[4]...2005(32):4-6[5]..().2005(151):10-13[6]..:.2005[7]2006-2007.[8].“”.().2006(186):45-47[9]GerryJohnson,KevanScholes.ExploringCorporateStrategy.PrenticeHall,Inc.1993[10]...1989[11]PhilipKotler.MarketingManagement,TenthEdition.PrenticeHallPress.2000[12]2005..2006.[13].MBA.:.1997[14]..2006.[15]M.E.Porter.CompertitiveStrategy.FreePress.1980.[16]GerryJohnson,KevanScholes.ExploringCorporateStrategy.CopyrightbyPrenticeHall,Inc.1993[17]Michael.A,Hitt.R,DuaneIreland,Robert.E,Hoskisson.StrategicManagement.CopyrightbySouth-WestenCollegePublishing.2001[18]..:.2001[19]G.Hamel,C.K.Prahalad.Strategicintent.HarvardBusinessReview.1989,67(3):5963-76[20]...2002.3[21]()·,..:.1997[22]R.E.MilesandC.C.Show.OrganizationalStrategy.StructureandProcess,McGraw-Hill.1978[23]J.D.Hunger,T.L.Wheelen.StrategicManagement,4thEdition.Addison-Wesley,Massachusetts.1993[24]..:,2006[25]..().2004(131):23[26]..:.2005[27]ElaineG.Mauldin.Systematicdifferencesinemployeestockownershipplancontributions:someevidence.JournalofAccountingandPublicPolicy.1999(18):141[28]..:.1999[29]·,·..:.2003[30].——.:.1999[31]A.J.Rowe,R.D.Mason,K.E.Dickel,R.B.Mann&R.J..Mockler.StrategicManagement:AMethodologicalApproach,4thEdition.Addison-Wesley,Massachusetts.1994[32]C.M.Grimm,K.G.Smith.StrategyasAction:IndustryRivalryandCoordination.WestPublishingCo.,.1995[33]M.A.Hitt,B.B.Tyler,C.Hardee,&D.Park.Und