迈克尔-波特的五种竞争力模型分析

200511()Nov1,200546JournalofWesternChongqingUniversity(SocialSciencesEdition)Vol14No16X(,402168)[],,[];;[]F270[]A[]1671-7546(2005)06-0042-07,,:???,,:,,(),,,,,,,,,,,,,(),,,,,,,,(MichaclPorber),,32:,,1980,:(:),53,17,,,,,,:;;;;,1(),,,:,,,,24X[]2005-08-27[](1963-),,,,,©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,,,,,,,,1,,:,,,,,,8:1.,,,,,,;,,,,,2080,90VCD2.,,,,,,,,,,,,,,,,3.,,,,,,,,,,34©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,;,,,7.,,,,,,,:,,,,,,,,,,,,,,8.,,,,,,,,,,,,,,,,,,,,;,,;,,,1:1,;,,,,,,,44©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:(1),:,,;,,,(2),,,,,,,,,;,,(3),,:,,,,,,,(4),,,,,,,,,,,,,,,,,(),,(5),:,,,,();,()(6),:;;;,;(7),,,,,,,,,,,,,,,,,,,,,(8),,,,,,2.54©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,,,,,,,,,,:;;;:,,:2,,,,,,:;;;;,,,,,,,:,,,,,,,,,1.5:(1),,,(),,(2),,,,,,,,,(3),,,,(4),,,,(5),,,,,,,,,,,,,2.,:,;,;,;,;,,;,,,,,,64©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:(1),,,,,,,(2),,,,(3),,,,,,,(4),,,,,2.,:(1),,,,,,(2),,,,(3),,,,,(4),,,,,(,,)(5),,,(6),,,,,(7),,,,,,,,,,:,;,;,;,;,,(),,,,;,,1.:(1),,,,,(2),74©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3),,,,,,(4),,,(5),,,,,,2.,,,,,,,:;;;,:,,,,;:,,,,,,,:,,,,:;;2080,20,,,,[][1]().[M]..:,2001.[2]().[M],:,2001.[3]().A.,A.J..[M].,.:,2000.[4]..[M].:,2005.[5].[M]:,2004.[6].[M].:,2004.[7].[M].:,2004.[8],,.[M].:,2004.[9].[M].:,2000.CompetitionandStrategiesAnalysisofMichaelPottersFiveModelsofCompetitivePowerTANHong(ChongqingUniversityofArtsandSciences,YongchuanChongqing402168,China)Abstract:MichaelPotter,knownasthefatherofmoderncompetitivestrategy,isastandardresearcheronmoderncompetitivestrategyandcompetitivepowerintheworldnowadays.Hisanalyticalmethodoffivecompetitivepowerhasofferedguidanceformodernenterpriseswhatto,andhowtoutilizeinordertoobtainthefinalcompetitionadvantageandcompetitionvictory.KeyWords:MichaelPotter;FiveCompetitivePowers;competition;countermeasures84©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.©1994-2008ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.