敏迅科技公司发展战略规划

上海交通大学硕士学位论文敏迅科技公司发展战略规划姓名：赖长青申请学位级别：硕士专业：工商管理指导教师：周祖城200503191EMBATheDevelopmentStrategyofMindspeed20052283EMBATheDevelopmentStrategyofMindspeedT/EATM/MPLSIntel2001IT70%IT,4EMBATheDevelopmentStrategyofMindspeed2004200XXX200420055%15-20%VOIPMaxim5EMBATheDevelopmentStrategyofMindspeed6EMBATheDevelopmentStrategyofMindspeed7EMBATheDevelopmentStrategyofMindspeedPrefaceIhaveworkforMindspeedfor8yearsalready.MyobservationonMindspeedbusinessisthatMindspeedhasexperiencedtheamazingglorioustime,achievedgreatsuccess,butalsoencounteredtheseriousproblemandfacedthebigbarrierforthefurtherdevelopment.Semiconductorindustryisquitedynamicandcyclical.However,ithasthesignificantopportunityandchallengefortheplayer.Howtoretainthestrongcompetenceandcarryouttheconsistentdevelopment?Thisisatoughsubjectforeverycompanytostudy,operateandtrytofulfill.Mindspeedsituationisverycommoninsemiconductorindustrytoday,butsomethingisalsouniqueinMindspeed.IhavealmostcompletedEMBAstudyinShanghaiJiaotongUniversity.DuringthesetwoyearsstudyIneverstopthinkingaboutMindspeedstrategicplanning.Notonlytheprincipleinthecourseisveryhelpfulformetolearnthemanagementknowledge,butalsothelifelikecaseismostmeaningfulformetounderstandthebusinessmanagementfurther.Thebestpracticeistoutilizewhatwelearnfromthemanagementcoursefortheactualbusinessoperation.Thefirststepistore-designthebusinessstrategysinceitiscrucialforcompanysuccess.ThatisthereasonwhyIwanttoworkoutthesubjectandtrytoproduceausefulpaperforMindspeed.Iliketoanalysttheindustrysituation,Mindspeedstatus,theissueinmanagementandstrength,weakness,opportunityandrisk.BasedonthoseconditionsIwanttoscanandreviewthecurrentvision/missionandgoal,torecommendsomechangestoMindspeed.Themostimportanttaskistobuildthestrategicplanningandtalkabouthowtoimplementthestrategy.8EMBATheDevelopmentStrategyofMindspeedChapter1CompanyIntroduction1.1MindspeedOverviewMindspeedTechnologies,Inc.designs,developsandsellssemiconductornetworkingsolutionsforcommunicationsapplicationsinenterprise,access,metropolitanandwideareanetworks.Ourproducts,rangingfromphysicallayertransceiversandframerstohigherlayernetworkprocessors,aresoldtooriginalequipmentmanufacturersforuseinavarietyofnetworkinfrastructureequipmentthatserviceprovidersusefortheprocessing,transmissionandswitchingofhigh-speedvoiceanddatatrafficwithindifferentsegmentsofthecommunicationsnetwork.Mindspeedisaglobal,equalopportunityemployerwhosupportsdiversityintheworkplace.Thetotalemployeeisaround1000and700outofthemisR&Dengineer.SpunofffromConexantandbecametheseparatedpubliccompanyinJuly2003.MindspeedTechnologiesusedtobeabusinessdivisionofConexantSystems,Inc.(NASDAQ:CNXT)company,offersacompleteportfolioofsemiconductorandsoftwaresolutionsfortoday'srapidlygrowingInternetinfrastructure.Mindspeedreportedrevenueof$579millioninConexant'sfiscalyear2000.However,therevenuekeptdroppingafterITbubblebroken,Mindspeedreportedrevenueof120Millionin2003andexpectedtoachieve180millioninFiscalyear2004.1.2MindspeedSpunofffromConexantConexantSystemformerlywasthesemiconductorbusinessdivisionofRockwellInternational.ConexantbecametheindependentHi-TechcompanyinJanuary1999,whenthecompanyhadtheannualrevenue$1.6Billion(1998).AfterspunofffromRockwellInternational,Conexantgrewdramaticallyandachieved$2.2Billionin2000.Withbusinessgrowthquicklyandthetrendrequiredcompanybusinesstobemorefocus,ConexantdecidedtoseparatedthewirelessandinfrastructuresemiconductorbusinessfromtheBroadbandDigitalPersonal/homeintotheindependentcompany.Mindspeed’sestablishmentwasfromConexantstrategyimplementation.Inanattempt toincreaseshareholdervalue,Conexanthascreatedacomplexwebofmarket-focusedcompanies.Completelyoppositefromthemergeandintegratefadofthe1990s,Conexant'sbusinessstrategy hascomefullcircle sincespinningoutofRockwellInternationalin1999.Likearecluseteennowawayatcollege,Conexantwentonabuyingbingein1999and2000,usingstocktogobbleupseveralcommunicationscompanies.As2000woreonandcustomerspendingceased,thecompanycavedtorestructuring.Ratherthanjustslash9EMBATheDevelopmentStrategyofMindspeedpayroll,Conexantoptedforanambitiousstrategyofspinningoutdivisionswhileretainingpartialinterest.Thecompanyisembarkedonafocusedbusinesscreationstrategy--PRspeaksforslicinganddicing.FirsttogowastheInternetinfrastructurebusinessin2001,whichisnowpubliclytradedasMindspeedTechnology.Earlyin2002,ConexantmergeditswirelessdivisionwithAlphaIndustriestocreateSkyworksSolutions.CompanythencutadealwiththefamedprivateinvestmentfirmCarlyleGrouptoformthesemiconductorfoundryJazzSemiconductor(whichrecentlyfiledforanIPO).Today,allthatisleftinConexantisthefablessbroadbandcommunicationssegment,which,liketheothercompanies,reliesonJazzforitschipfabrication.1.3MindspeedTechnologyOverviewMindspeedhasthecapabilitytodesignICwith300Mtransistors,andalso70%ofengineerworkonsoftwaredevelopmentsothatMindspeedisabletoprovideevery-layersoftwareandembeddedintofinalproduct.ItscoretechnologyincludeshighspeedDSPandhighpowercontroller,andhighperformanceanalogproductdevelopment.Thecoretechnologyteamfocusonthelea