湖南华亿公司发展战略研究

湖南大学硕士学位论文湖南华亿公司发展战略研究姓名：罗文连申请学位级别：硕士专业：@指导教师：欧阳润平20070520IIIIIAbstractAlongwithindustrializationboostingandurbanizationaccelerating,moreandmorepressureforhumanbeingduetotheshortageofresourceanddepravationofenvironment.Therearesomanyseriousproblemsexistingaroundus,forexample,thesafetyofdrinkingwater,pollutionevenworsebecauseofplentyofwastewaterfrommunicipalhouses,industriesandruralareaswhichhaven’tbeenhandledproperly,consciousnessofenvironmentalprotectionfromhumanbeingnotenough,strengthofsupervisionandmanagementforenvironmentfromourgovernmentbeingnotenough.ThuswaterpollutionhasbeenthelargestprobleminwaterenvironmentofChina.InthebackofeconomicalprosperityinChina,pollutioninourecologicalenvironmentissohugethatitwillcauseslargedamageforhumanbeing.AveryfamouswordsaidbyLaozi,oneofthegreatestphilosopherofancientChina,isthatwateristhebiggestkindnessanditgiveslifefornaturewithoutanyreward.Howcanwedealwiththedamage,whenwaterpollutionissoserious.Soitisveryurgentfroustocontrolandeliminatewaterpollution.InthispaperHunanHuayiCo.Ltd.isthetargetforourresearch..Withtheapplicationoftraditionalstrategymanagement,competitionstrategytheories,corecompetitionabilitystrategytheories,valuechainmanagementandothertheoreticalresearchcombinedwiththepresentsituationofHuayiCompany,andthroughenvironmentalanalysis,industryanalysis,internalanalysis,competitiveanalysis,customersandvaluechainanalysis,thestrategicresearchforHuayiCompanywillbepresented.Inthemeantime,thegeneraldevelopmentstrategyandplansfordifferentstageisalsopresentedinthispaper.Furthermore,fromtheheightofthecompany'sdevelopmentstrategy,themissionofHunanHuayiCo.Ltd.isdefinedaccordingtotheinternalandexternalsituationcombinedwiththeanalysisofpresentresourceexistinginourcompany.Basedoncompanyvisiondefinedanddevelopmentstrategictargetmade,thecorrespondingstrategiccontentisdesigned,inthemeantime,effectiveimplementalstrategiesaimingatthecompetitioninwaterfieldisalsobemadesothatthedevelopmentstrategyofHuayiCompanycanberealized.IVBasedonthetheoriesofstrategicmanagement,andthroughanin-depthanalysistotheoperatingstatusofHuayiCompany,potentialopportunitiesandchallengesareidentified.Theessentialframeworkofstrategicpositionisalsoclarifiedaccordingtothedevelopingtendencyofwaterfield.Finally,aperfectstrategicenforcementplanismadeforHuayiCompany,andaguaranteesystemforthestrategyisalsomadetoensurethewholeprocesscanbepushedforwardsmoothly.Keywords:HunanHuayiCo.LtD.;Strategicobjective;StrategicimplementationVII1.1....................................................................................71.2...........................................................................81.3.......................................................................................91.4............................................................................................101.5..........................................................192.12005.......................................................312.22005........................................313.1BCG.........................................................................514.1......................................................564.2......................................................57I1______2111.11.1.12021[1]2003GDP70200890“”()21.1.21.2.“”3“”3.4.“”1.21.2.11.2.1.1[2][3]4(4PS)(product)(price)(place)(promotion)(plan)(ploy)(pattern)(position)(perspective)5P’S[4].F..R.1.1[5]1.11.1.2.2.3.3.4.4.5.5.6.6.7.7.8.8.1.2.1.2201.20()51938(Banald)6060(Andrews)(Ansoff)[6]2.()(S)(C)(P)·5[7-8]63.()()1990(Prahalad)(Hamel)[9]80SWOT·(DavidCollis)·(CynthinA·Montgomery)71.2.1.31.PESTPESTPESTP(Political)E(Economic)S(Social)T(Technological)PEST[10]1.11.12.SWOTSWOT(H.Weihrich)2080SWOTS(Strengths)W(Weaknesses)O8(Opportunities)T(Threats)[11](SO)(WO)(ST)(WT)[12]3.5·(MichaelE.Porter)[13]1.21.24.94[14]1.31.35.1.4[15][16]1.4[17]101.41.2.2[18]1.2.2.1:11();:[19]:;121.2.2.2[20]1131995()2:;14;;3::151.2.2.31617;;1.3Sunkile2008100m3/d268m3/d40%90%500“”“”18PESTSWOT51.41.4.11.4.21.4.31.4191.52022.12.1.199.8%75%[14][15]“”“”212006316302/3[16]2003GDP“”70200890[17][2005]39201070[18]20102.1.2221998200298328()2004140953100.922%63.939.3[21][22]101020041188.68200323435.45%B[23]BOTTOT2.1.3[24]1.19206024POPs(EDCs)(DBPs)Fenton[25]2.2070809090252002GB18918-2002ABOD510mg/LSS10mg/LCOD50mg/L0.5mg/L5mg/LBBOD520mg/LSS20mg/LCOD60mg/L1.0mg/L8mg/L200621GB18918-2002AGB3838IIIGB3097BSSBOD5COD[26][27]26[28]CODSS[28]2.1.4“”“”“”2005271978200520”“”“”2010CODSO21025GDP20“”1543251548311262188615.7“”201027.46022.360100“”108244“”3623.41492.22.2.12028[29]20061111[30]2025802025199540%2020252/3[31]5%20076.9%60%36%9.3[32]2.920203.76GE[33]60022010380090045%10%7008002005202010402.2.2292002155002.4550%[34]1105000[35][36]200661105[37]20065306[38]70-80%203030%50%312.2.3204%4%13%79%2.120059%12%33%46%2.220052005-20062005-20102005[39]3220047084912m3/d5983766m3/d117273m3/d163m345.7%116m347m332.5%25%11.2%[40]201010160m3/d302m37080%60%50%30%75%20%120km30km1m3/d20km22000m3/d3703m3/d4500m3/d201575%320102t/d733t80%10t/d3665t2t/d334201020%50