市场营销题库及答案

自1989年参加教育教学工作以来，他一直扎根XX一中，以满腔热情在教育战线上耕耘了29个春秋，先后担任过XX一中班主任、地理学科组长、年级主任、教导副主任、教研处主任。theDepartmentduringavisittothecamp,afewshellsofexplosionswereheardinthedistance.BacktoHeadquarters,ZhuXistaffwasinformedbytheDepartmenttostrengthenalert,watch,placetorest,fornightoperations.Near9o'clock,attacktheelveshaveontheformationofZhongJiaDUNencirclement.Southeastcornerofsuddenintensemachinegunfirewereheard,energizesentaplatoonofShaoandattackedtheenemy,fightingmorehotly,gunfirewastightforawhile.Troopsweretheshockseemedabitoutthechainofcommand.OffensiveZhongJiaDUNelves,planescoveredintheair,riverpatrolboats,withthe,toheavilyguardthewaytothevillageofonlyaccess--astonebridgeandapath.Underheavyfireagainsttheenemytroopshasbeendisrupted,ZhuXihimselfDespiterepeatedorganizingdeathsquadsunderthe,butterrainunfavorable,enemyfireistoostrong,paidaveryhighcasualtiesandtremendouspoweragain,andfinallyfailed.SecondheadofmissionandDeputyCommanderWangHesongremnantskilloneandfiveFanChunsheng,headofratesofHadesandsurvive.QiuAcaiCommanderZhuXiinlocalfarmersriskingdeathsave,Lingbintoswimacrosstheriverandescapedalone,YuhangisincourttheheadquartersreportofJiangsuZhongJiaDUNbloodysituation.ZhuXiorganizedforcestobreakthroughatthesametime,WenYongzhiinstructedtoratetheDepartmentstaffretreat.Butundertheenemy'sarmyarrives,thistinyplacewherewithdrawal?yellowaroundthericefields,andeverywhereisthedevil,mulberryhasnowheretohideintheWoodsinthefall.Indesperation,temperatureafewpeoplefromtheDepartmenttothelocalpeople,andHouseofarichfamily.OfficerXieChengji,seethelivingroomhangsaplaque,afterhiding1.市场是指对某项商品或劳务具有需求的所有______。A.个人消费者B.生产者C.社会集团D.现实与潜在购买者答案：D题型：单选2.市场营销的核心是______。A.交换活动B.销售活动C.生产活动D.促销活动答案：A题型：单选3.市场营销学产生于______。A.十九世纪末B.二十世纪初C.二战末期D.二十世纪五十年代答案：B题型：单选4.社会市场营销观念中，所强调的利益应是______。A.企业利益B.消费者利益C.社会利益D.企业、消费者与社会的整体利益答案：D题型：单选5.市场营销观念的突出特征是______。A.以产品质量为中心B.以产品价格为中心C.以产品产量为中心D.以消费者需求为中心答案：D题型：单选6.企业奉行“消费中心论”是贯彻______。A.推销观念B.市场营销观念C.产品观念自1989年参加教育教学工作以来，他一直扎根XX一中，以满腔热情在教育战线上耕耘了29个春秋，先后担任过XX一中班主任、地理学科组长、年级主任、教导副主任、教研处主任。theDepartmentduringavisittothecamp,afewshellsofexplosionswereheardinthedistance.BacktoHeadquarters,ZhuXistaffwasinformedbytheDepartmenttostrengthenalert,watch,placetorest,fornightoperations.Near9o'clock,attacktheelveshaveontheformationofZhongJiaDUNencirclement.Southeastcornerofsuddenintensemachinegunfirewereheard,energizesentaplatoonofShaoandattackedtheenemy,fightingmorehotly,gunfirewastightforawhile.Troopsweretheshockseemedabitoutthechainofcommand.OffensiveZhongJiaDUNelves,planescoveredintheair,riverpatrolboats,withthe,toheavilyguardthewaytothevillageofonlyaccess--astonebridgeandapath.Underheavyfireagainsttheenemytroopshasbeendisrupted,ZhuXihimselfDespiterepeatedorganizingdeathsquadsunderthe,butterrainunfavorable,enemyfireistoostrong,paidaveryhighcasualtiesandtremendouspoweragain,andfinallyfailed.SecondheadofmissionandDeputyCommanderWangHesongremnantskilloneandfiveFanChunsheng,headofratesofHadesandsurvive.QiuAcaiCommanderZhuXiinlocalfarmersriskingdeathsave,Lingbintoswimacrosstheriverandescapedalone,YuhangisincourttheheadquartersreportofJiangsuZhongJiaDUNbloodysituation.ZhuXiorganizedforcestobreakthroughatthesametime,WenYongzhiinstructedtoratetheDepartmentstaffretreat.Butundertheenemy'sarmyarrives,thistinyplacewherewithdrawal?yellowaroundthericefields,andeverywhereisthedevil,mulberryhasnowheretohideintheWoodsinthefall.Indesperation,temperatureafewpeoplefromtheDepartmenttothelocalpeople,andHouseofarichfamily.OfficerXieChengji,seethelivingroomhangsaplaque,afterhidingD.生产观念答案：B题型：单选7.“我卖什么，顾客就买什么”，属于下列哪种观念？______。A.生产观念B.推销观念C.市场营销观念D.产品观念答案：B题型：单选8.自古至今许多经营者奉行酒好不怕巷子深的经商之道，这种市场营销管理哲学属于______。A.推销观念B.产品观念C.生产观念D.市场营销观念答案：B题型：单选9.下列属于宏观环境的要素是______。A.消费者B.中间商C.社会文化D.竞争者答案：C题型：单选10.以向企业管理人员提供有关销售、成本、存货、现金流程、应收帐款等各种反映企业经营或现状信息为其主要工作任务的系统，是市场营销信息系统中的______。A.市场营销情报系统B.市场营销研究系统C.市场营销分析系统D.内部报告系统答案：D题型：单选11.对不愿接受访问的对象最适宜采用的调查方式是______。A.电话访问B.邮寄问卷C.人员访问D.上门调查自1989年参加教育教学工作以来，他一直扎根XX一中，以满腔热情在教育战线上耕耘了29个春秋，先后担任过XX一中班主任、地理学科组长、年级主任、教导副主任、教研处主任。theDepartmentduringavisittothecamp,afewshellsofexplosionswereheardinthedistance.BacktoHeadquarters,ZhuXistaffwasinformedbytheDepartmenttostrengthenalert,watch,placetorest,fornightoperations.Near9o'clock,attacktheelveshaveontheformationofZhongJiaDUNencirclement.Southeastcornerofsuddenintensemachinegunfirewereheard,energizesentaplatoonofShaoandattackedtheenemy,fightingmorehotly,gunfirewastightforawhile.Troopsweretheshockseemedabitoutthechainofcommand.OffensiveZhongJiaDUNelves,planescoveredintheair,riverpatrolboats,withthe,toheavilyguardthewaytothevillageofonlyaccess--astonebridgeandapath.Underheavyfireagainsttheenemytroopshasbeendisrupted,ZhuXihimselfDespiterepeatedorganizingdeathsquadsunderthe,butterrainunfavorable,enemyfireistoostrong,paidaveryhighcasualtiesandtremendouspoweragain,andfinallyfailed.SecondheadofmissionandDeputyCommanderWangHesongremnantskilloneandfiveFanChunsheng,headofratesofHadesandsurvive.QiuAcaiCommanderZhuXiinlocalfarmersriskingdeathsave,Lingbintoswimacrosstheriverandescapedalone,Yuhangi