简述欧美期刊发展现状

26110Vol.26,SumNo.11020081SCIENCEECONOMYSOCIETYNo.1,2008(,730000):14,,,,,,:;;:Z6:A:1006-2815(2008)01-0114-06ABriefIntroductiontotheStatusQuoofEuro2AmericanPeriodicalDevelopmentCAOLong-hua(SchoolofPhilosophyandSociology,LanzhouUniversity,Lanzhou730000,China)Abstract:Chineseperiodicalsareplayingmoreandmoreimportantroleinmediadevelopment.Withalargestpopulationintheworld,theperiodicalmarketathomehasagreatpotendal.Howevercomparedwiththeinternationalperiodicalmarket,theperiodicaldevelopmentinourcountryisstilllaggingfardehindwithoutcompetitiveness,nomatterinperiodicalquantityofvariety,valueofbrand,orinadvertisingmanagement.Therefore,itisnecessarytobroadenourviewbyintroducingandlearningfromtheperiodicaldevelopmentinEuro2American.Keywords:Euro2Americanperiodical;statusquo;characteristic,,,,,,,,,,,,,,,,[1]:(65%),(34%)(1%),,4000,12,::2007-10-15:,,,,:411:[2](Time),1923,,-,,(Newsweek),1933,,,,,,(PeopleWeekly),1974,,,19811996,,(BusinessWeekly),1929,,,,,(TVGuide),1953,,,,,(ScientificAmerican),1845,,,,,,(NationalGeographic),1888,,,,(Fortune),1929,,,,,,,,(TheReader’sDigest),1922,,,,(TheNewYorker),1925,,,,34,,,,:[2]1.(Primedia),:(Enthusiast),120;(ConsumerGuides);(EducationandTraining)ChannelOne;(BusinessInformation)20,701949,128,2006,8.493,20054.0%5.248,3.2452.1923(TimeInc.),,1960,1980,,130,3400,1730(Time)(Fortune)(People)(SportsIllustrated)InStyle1923,,5200612,22.6%,5113.190210,,26,400,3000,750::,,:200,,,:,1922,,800,20021.42Primedia,20055,3.5,200615.98,20053770,,,,,,IPC(IPCMedia)Emap(NationalMagazines)BBC(BBCMaga2zines)Haymarket(CondeNast)(ReedBusinessInformation)(H.Bauer),,Vogue()(Cosmopolitan)(Glam2our),,(FHM)(Wallpaper)(TheEconomist),,2005,8474,3366,39.7%;5108,60.3%,9002004,,36.7%,63.3%82%,18%,,,,,,(Maxim)60,NutsZoo,,,,,,HelloHeatNowCloser,15,,8000,,,(Autocar)17,(TopGear)8,(FuturePublish2ing),33159,TimeOut,12,(UnitedBusinessMedia)Emap(EmapCommunications)DMG(DMGWorldMedia),,(TheEconomist)197,100,[2],2004,19.77,13139,22,(25)(BBC)IPCEMAPHaymarket:1.(BBC)1922,611,,BBCBBC,,BBC40,9000,1/4BBCBBC,,BBCBBC(RadioTimes)BBC(BBCGoodFood)(GardenersWorld)(TopGear)1923BBC,110BBC(BBCMusic)BBC(BBCHistory)(GardensIllustrated)BBC(BBCWildlife)20042,BBCOrigin,BBCBBCBBCBBCOrigin,BBC,,,Balamory(BobtheBuilder),100,80%2006,BBC5600,1930,2005360[3]2.IPCIPC:IPCConnet,(Women’sWeeklies)300;IPCInspireIPC,;IPCIgnite;IPCSouthbank;IPCTXIPC(What’sOnTV),IPCmedia2000,84,3500,280,70%50%IPC,1996(WallPaper),70;(MarieClaire)(IdealHome)(Decanter)[2]2000,IPC:20041,800Nats;2005,6001000PickMeupTVeasy;20072,1800(Look)[3]3.EmapEmap621962Car;(FHM)30,;(TheFace),2006,Emap11.54,20058600.[3]4.HaymarketHaymarketMedia,100,50,31Haymarket()(customermagazine),Haymarket1895(Autocar),;(Motorsport)90;(Automobile&Parts)IT1841,2002(AsianInvestor)RPReportHaymarket,CortlandForm,HaymarketHaymarket,F1Haymarket,80,Haymarket3640AutocarF1RacingStuffAutocarProfessionalHaymarket[3]24002500,1003500,,,711200619.3[4]5:(HubertBura):1875,,160,40,(AxelSpingerAG):200523.9,1(Euro)(Bild)(DieWelt)(HubertBurda):VogelMediaBurdaMedia,1892,(GrunerJahr):,24300700,,100(SpiegelVerlag):,,,[4],2001200578%20051.82,855414000,315,,,200518.65,20043.78.5,20042.55.8,20041.120052004,2004,15%;(1418%);(14%);()[5]:1.,,,,B2B,B2B90,,B2B,,B2B2005200,17.5600010000B2B,2.20052-(-)()30,,50,(MadameFigaro)(InStyle)3.2005,20051.2,200477%2005(),WhatCarEvo,4.200520061,HomesOverseasBlendonCommunication,:,,20062010811,[5],:(1),,,,,,,:,;,;,,,,[6](2),,,;,,,,1945,,,,34204,35,,,,,,,,,[7](3)(GEO)1946,,50,,;,GEOGEOGEOGEO,,[8](4),,,,,,,,,;,,,,,[6],,B2B,,,,,,,,,,,,,,,,[7],:,:[1].[M].:,2007.12.[2][EB/OL].htt://[3]:[EB/OL].=9797&ArticlePage=10.[4],[EB/OL].ht2tp://[5]:[EB/OL].[6][EB/OL]..[7].[M].:,2008.449.[8].[J].,2006,(1).()911