证券时报社发展战略规划

上海交通大学硕士学位论文证券时报社发展战略规划姓名：朱伟军申请学位级别：硕士专业：工商管理指导教师：陈继祥20050303-SWOTTHEDEVELOPMENTSTRATEGYOFSECURITIESTIMESABSTRACTWiththedevelopmentofeconomyinChina,themediaoffinancialeconomyplaystheimportantroleintheinformationcommunicationanddecisionsupport.AsoneoftheimportantpartinChinesecapitalmarket—thespecialtymediaofsecurities’area,theSecuritiesTimeshasachievedtheimportantplaceinrelevantindustryviaitsdevelopmentandinnovationunderthesupportfromthepolicy.Howeverfacingthedrasticcompetition&unstablepolice,theSecuritiesTimesshallreconsideritspositionandanalysishowtodeployitsadvantageandprovidetheproductswhilemeettherequirementsfromthemarket.FirstlythearticlestatesthepositionoftheSecuritiesTimesviatheadvantage&disadvantageanalysis,riskanalysis,industrycompetitionanalysis.Thenaftermarket-productsanalysisstatethenewproductscombinationshallbethekeycompetency.Finallystatethedetailedplanoforganizationmanagement,processmanagementaswellashumanresourcemanagementwhichmayensurethedeploymentofstrategy.In1stchaptertheauthorfirstlyintroducesthehistory¤tstatusofSecuritiesTimesviadiscussingthemajorinfluencesforindustrialdevelopmentinfourareasofeconomy,society,polityandtechnology.Thencarryoutthecommonlyanddirectanalysistostatethecompetition&opportunityintheindustryareaviatheanalysisofcraftbrotherstatus,thestuffoflabor,theenableofresourcesandthestatusofconsumers.Ingenerally,theeconomydevelopmentinChina,themarket&investmentopportunityleadthebigchanceforinformationoffinancialeconomyandmeanwhileitprovidethechance&challengetothefinancialmedia.ThentheauthorstatestheopportunityofSecuritiesTimes&thestrategyselectionmethodthroughstrategytoolanalysis-SWOTanalysisandindustrycompetitionanalysis.In2ndchapterauthorintroducesthedevelopmentstatusoffinancialmediaindevelopedcountries,especiallyUSAandanalysestheproductsdistribution&successfulexperienceofmediagroupinWestcountriesviagivingthesampleofDow-Jones.ThenauthorstatesthatSecuritiesTimesshallbethetopfinancialinformationproviderandstatesthevision,missionandobjectofthecompanybasedonit.In3rdchapterauthorstatesthekeybusinessstrategyoftheSecuritiesTimesistodevelopthenewproducts.Tore-design&re-positiontheproductsandsettheobjectwhichistobethetopfinancialinformationproviderthroughseparatingtheproductsintogeneralmedia(newspaper,magazine),webmedia(financialnewsagency,webfinancialinformationagency),TVmedia(financialTVstation),seriesindicatoretc.Ingenerallytoprovidesthefinancialinformationthroughnewspaper,web,TV&providethedifferentproductstomeettherequirementsfromeachcharacterwhileusingtheadvantageofnewspaperreportinwholeChina.Infourthchapter,authordiscussestheimplementationofstrategyinthreeareas-companyorganization,processandhumanresource.Sincethere-positionofthecompanyanddefinetodevelopthenewproductsasthekeybusinessstrategy,thecompanyorganizationandinternalinformationchannelshallbeadjustedtoensurethatthesuccessfulconversionfromjustissuingSecuritiesTimestobethefinancialinformationprovider.Intheareaofhumanresourcemanagement,throughtheanalysisofcurrentstaffandallocation,the“cooperationbetweencompany&universityandbuildupthetalentpool”isbroughtforwardasthestrategytobuildupthefinancialreportgroup.Finallyintheconclusionsentence,authorgivetheideatothoseenterprisesundertheprotectionofgovernmentpolicyofhowtodealwiththecurrentstatus,howtoconvertbusinessmodeltomeetmarketeconomy.KEYWORDS:FinancialMedia,StrategyDesign,IndustryAnalysis,BusinessStrategy,StrategyImplementstrategy200533200533200533EMBA14519931112200212.872.36200416.692.08-50000500010000150002000019941995199619971998199920002001200220032004EMBA24570%IPO37%15%11%17%4%6%10%20041993-199619931996291997-200019961998EMBA345200120021002000400060008000100001200014000160001800019941995199619971998199920002001050001000015000200001999EMBA445200010zzEMBA545200010“”“”2001“”18.85%2.55%5%200413.6519823624370.0020000.0040000.0060000.0080000.00100000.00120000.00140000.001993199519971999200120031993-2004EMBA64520038472651193414.3%2622194323612.2%2003GDP81841050GDP1000GDPGDP2EMBA745010002000300040005000600070008000199719981999200020012002200320041997-20040200004000060000800001000001999200020012002200320041999-2004EMBA8453WTO20012004420052004940019916215039.1%EMBA94520041208019932000EMBA1045212WTO212002“”403EMBA114548-101EMBA1245232070%200451%2020%440001EMBA1345SWOTSWOT1zzzzzz2zzzzz3zzzzzEMBA14454zzzzWTO--S--W--O--TSWOTSWOT2S-O-zzEMBA1545S-T-zzW-O-zEMBA1645QFIIQDIIzW-T-zzSWOTzzzEMBA1745z199370%EMBA1845z1992-19931992-1993199620001020052675995200425%37%38%EMBA1945zzzEMBA2045IPOzzzEMBA2145200120009169148076892000486.720382700CNBC221500200023.2z1889TheWallStreetJournal1200TheAsianWallStreetJournalTheWallStreetJournalEurope94,000EMBA2245FarEasternEconomicReviewBarron'sSmartMoney10OttawayNewspapersInc.1915zDowJonesNewswires80035Factiva308000(WSJ.com)19964603.28189650002700zNBCCNBCCNBC50CNBCCNBCzEMBA23458570z12z1982198772.3319908EMBA244520042302601234EMBA25451234121-23-5EMBA26455EMBA2745EMBA2845SWOTzQFIIQDIIz1997101998320012004463300EMBA2945163713%1993-2004490%65%200045%GDP77%02040608