CHAPTER TWO ESTABLISHING__ BUSINESS RELATIONS(2)

ESTABLISHINGBUSINESSRELATIONS•LearningObjectives•§Channelstoapproachtheinformationsourcesofforeignmerchants•§Howtowriteacompleteandsatisfyingletterforthispurpose•§Languagepoints—words,expressionsandsentencesLead-inActivity:Q:Howtogettheinformationofthenewcustomers?☆Banks☆ChamberofCommerceatHomeorabroad☆ChineseCommercialCounselor’sOfficeinforeigncountries☆TradeDirectory☆Attendancetoexhibitionsandtradefairs☆Advertisement☆Marketinvestigation☆Mutualvisitsbytradedelegations☆OldbusinessconnectionsWritingprinciplesP.23☆Contentsoflettersofsuchnature--Sourceofinformation--Yourintention--Self-introductionBusinessscope,condition,product,financialstandings,etc.--Closingsentences•Wordsandphrases:•一、owe…to…•1把……归功于某人•Heowehissuccesstochance.•2Weoweyournameandaddressto…•承蒙…告知你公司的名称和地址。•Beindebtedto…forone’snameandaddress.•Eg:I’mindebtedtoChineseEmbassyinAmericaforyournameandaddress.•Throughthecourtesyof…,cometoknow.•Eg:ThroughthecourtesyofChinaNationalCo.,wecometoknowyournameandaddress.•二、inform通知•Informsb.ofsth.•Eg:Pleaseinformusofthemarketsituationonyourside.•Informsb.that/what/which•Eg:Youarerequestedtoinformuswhichoneofthethreetypesisofinteresttoyou.•三、inthemarketfor•1market市场•Exchangemarket•Financialmarket•Moneymarket•Futuresmarket•Hitthemarket•2inthemarketfor要买•Weareinthemarketfortea.•3cometo(into)themarket上市•Findamarket•Good(poor,no)market•Thereisagoodmarketforthesearticles.•四、takethisopportunitytodosth.•Eg:Wetakethisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.•Availoneselfof…利用…机会•=makeuseof…•Availableourselvesofthisopportunityto…•五、handle经营•Dealin/tradein/dealwith/beengagedin•六、establishbusinessrelations•Build/trade/enterintobusinessrelationswithsb.与某人建立业务关系•Openinganaccount•Eg:Wehopetoestablishbusinessrelationswithyou.•We’dliketoknowifwecanbuildbusinessrelationswithyou.•七、export•1n(单数)出口;(复数)出口货•Eg:Wehandletheexportofmetals.•WhatarethechiefexportsofCanada?•2v•Eg:Weexportalargequantityoftextilesnow.•Exporter出口商•exportation•Exportcontrol•Exportdrawback•Exportdocument•Exportentry•Exportlicense•Exportquota•Exportvolume•八、enclose•1enclosing•Weareenclosingourcommercialinvoiceinduplicate.•2enclosed•做表语，倒装置于句首。•Enclosedaretwocopiesofourpricelist.•3enclosedpleasefind“随函寄去…请查收”•Enclosedpleasefindacopyofourpricelist.•Pleasefindenclosedacopyofourpricelist.•4enclosure•九、interest兴趣•1做名词或动词•Beofinteresttosb.•Have/take/feel(no)interestin…•Eg:Thegoodsisofspecialinteresttoourclients.•Wehavenointerestinyourproducts.•Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.•2beinterestedin对…感兴趣•Eg:Weareinterestedinyoursportinggoods,pleaseletusknowyourquotation.•Interestingadj.令人感兴趣的；有趣味的•Aninterestingman•Aninterestingstorybook•Inaninterestingcondition•Eg:Ifanyoftheitemsis()toyou,pleaseletusknow.•A.interestB.interesting•C.interestedD.interests•3interest利息；利润•Annualinterest•Compoundinterest•Creditinterest•Interestbill•Shippinginterests•Bankinginterests•Eg:Thissuggestionismadeintheinterestofallpartiesconcerned.•十lookforwardto期望；期待；盼望•Lookforwardtospring•Lookforwardtosth./doingsth.•Eg:Lookforwardtoafavorablereply.•静候佳音•Welookforwardtohearingfromyou.•Objectto/getusedto/inadditiontoExercises:ⅠFillintheblankswithproperprepositions.1.Welearned()theCommercialCounselor’sOffice()yourcountrythatyou’reinterested()silk.2.Wehaveobtainedyournameandaddress()theinternetandarelookingforward()yourspecificinquiries.3.Wearewritingyoutoestablishlong-termtraderelations()you.4.Wetakethelibertyofwritingyou()aviewtobuildingupbusinessrelations()yourfirm.5.Weawaityourfuturenews()keeninterestandshallbegladtoenter()businessrelationswithyou..6.Wespecialize()theexportofJapaneselightindustrialproductsandwouldliketotrade()youinthisline.7.Inordertoacquaintyou()thetextileswehandle,wetakepleasure()sendingyoubyairourlatestcatalogueforyourperusal.8.Weareexporters()longstandingandhighreputation,engaged()exportationoffollowingarticles.9.Yourfirmhasbeenkindlyrecommended()us()yoursisterfirm.10.Ifyourpriceisinline()themarket,weshallbegladtoplaceanorder()you.•一、recommend(v.)推荐，劝告，建议•1双宾语•Werecommendyoutobuyourgoods.•2接名词•Theystronglyrecommendconcentrationofoffer.•3接动名词•Wecommendyoubuyingasmallquantityfortrial.•4that从句•WecommendthatyoutrytheAfricanmarkets.•名词从句虚拟语气。一般是：should+动词原形，should可以省略。•其它类似名词还有：ask,beg,demand,desire,insist,order,require,suggest等。•5不可直接接动词不定式•不能说：Werecommendtobuyasmallquantityfortrial.•6.recommendsb.forapost•1.from,in,in•2.from,to•3.with•4.with,with•5.with,into•6.in,with•7.with,in•8.of,in•9.to,by•10.with,with•ⅡTranslatethefollowingtermsintoChinese.•1.Creditstanding•2.theChamberofCommerce•3.specializein•4.enterintobusiness•5.businessscopes•6.enclosedpleasefind•7.withakeendesire•8.underseparatecover•9.samplecutting•10.Equalityandmutualbenefit•ⅢTranslatethefollowingintoEnglish.•1.承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。•2.我们是一家具有30年轻工业产品出口经验的大公司，与国内制造商关系密切。•3.我们愿意在平等互利、互通有无的基础上与贵方建立业务关系。•4.至于信誉和财务状况，我们请贵公司向中国银行或者广州商会咨询。•5.贵方如能早日回复，我们将感激不尽。•6.据了解，你们是中国丝绸有潜力的买主，而该商品正属于我们的业务经营范围。•1.BythecourtesyofMr.Black,wearegiventounderstandthenameandaddressofyourfirm.•2