自营网络平台个性化推荐系统设计与实现

2015届毕业生毕业论文题目：森马自营网络平台个性化推荐系统的设计和实现院系名称：管理学院专业班级：电子商务1103班学生姓名：节晓宽学号：201117050310指导教师：李永海教师职称：讲师2015年6月3日I摘要森马自营网络平台是由森马电子商务有限公司自主运营的网络零售渠道,在线上销售森马品牌服饰商品,并提供森马官方旗舰店旗舰店、巴拉巴拉官方旗舰店、GLM品牌官方旗舰店、哥来买官方旗舰店等品牌旗舰店的最新特价打折团购信息。网站自上线以来，网站点击量和订单成交量不断攀升，森马自营零售平台也成为森马电子商务有限公司在线上销售商品的一个重要渠道。随着森马电子商务的建立和不断发展，各种森马品牌的服饰商品不断在线上呈现，客户在购买服饰时的可选择性也逐渐提高，但是这样造成了部分用户的选择困惑需要花费更多的时间才能选择到时候客户的商品。调查反映，那些购买商品目的不太明确的客户浏览森马自营网络平台时会显得十分迷茫。为了解决这些问题就需要在森马自营零售平台上搭建开发一套个性化推荐系统，以帮助森马自营零售平台为其顾客购物提供完全个性化的决策支持和信息服务。本文在全面研究个性化推荐系统的相关理论的基础上，结合推荐系统相关技术，设计一套针对森马自营网络平台的个性化推荐系统方案，并将其应用实现于森马自营零售电子商务系统中，从而满足客户在森马自营网络平台选购商品时快速便捷地找到喜爱商品的目的。文章采用协同过滤、内容过滤和数据挖掘技术针对森马自营网络平台设计一套个性化电子商务推荐系统，在对森马自营网络平台进行需求分析和可行性分析的基础上，着重从总体架构和逻辑架构两个方面进行了个性化推荐系统的设计，并从用户行为提取和分析模块、相关推荐模块、过滤和排名模块以及推荐解释模块四个方面来进行功能实现。关键词：森马自营网络平台；个性化；推荐系统；设计；实现IISemirselfNetworkPlatformpersonalizedrecommendationsystemDesignandImplementationAbstractSemirself-networke-commerceplatformbySemirLimitednetworkofindependentretailoperations,salesSemirbrandapparelmerchandiseonline,andprovidesSemirofficialflagshipstoreflagshipstore,barabaraofficialflagshipstore,GLMofficialflagshipstorebrand,brothertobuylastminutediscountbuyinformationofficialflagshipstoreflagshipstorebrands.Sincetheon-linesite,sitetrafficandrisingvolumeoforders,Semirself-operatedretailplatformalsobecomeanimportantchannelforthee-commerceLimitedSemironlinesaleofgoods.Withthecontinuousexpansionofe-commerceSemirscale,rapidgrowthinthenumberandvarietyofgoods,thecustomertakesalotoftimetofindtheirowntobuythemerchandise.Thisprocessofinformationandproductswillundoubtedlyvisitalargenumberofunrelateddrowningininformationoverloadproblemofconsumerscontinuetodrain.SurveyreflectsthepurposeofthosepurchasesisnotclearcustomerwillbecomeveryconfusedwhenbrowsingSemirimportnetworkplatform.TosolvetheseproblemsweneedtobuildasystemtodevelopapersonalizedrecommendationonSemirself-operatedretailplatformtohelpitscustomersSemirimportandretailshoppingplatformprovidesfullypersonalizeddecisionsupportandinformationservices.Basedonacomprehensivestudyofpersonalizedrecommendationsystemtheory,combinedwiththerecommendedsystem-relatedtechnology,designapersonalizedrecommendationsystemsolutionsforselfSemirnetworkplatform,anditsapplicationSemirself-realizationinretaile-commercesystemInordertomeetcustomerSemirimportnetworkplatformquicklyandeasilyfindthepurposeofthepurchaseofgoodslikecommodities.Articlesusingcollaborativefiltering,contentfilteringanddataminingtechniquesforselfSemirnetworkplatformdesignasetofpersonalizedrecommendationsystem,basedonself-Semirnetworkplatformneedsanalysisandfeasibilityanalysis,focusingontheoverallarchitectureandTwoaspectsofthelogicalarchitecturedesignpersonalizedrecommendationsystem,andextractandanalyzefourmodules,relevantrecommendationmodule,filteringandrankingmoduleandrecommendedinterpretationmodulefunctionsfromuserbehaviortoachieve.IIIKeywords:semirself-networke-commerceplatform;networkmarketing;personalized;recommendedsystem;design;implementation1目录摘要.............................................................................................................................................IAbstract....................................................................................................................................II第1章绪论............................................................................................................................11.1研究背景.......................................................................................................................11.1.1客户面对森马自营网络平台的众多商品显得迷茫.............................................11.1.2推荐系统的研究引起广泛关注.............................................................................11.1.3森马自营网络平台推荐系统开发的必要性.........................................................11.2问题的提出...................................................................................................................21.2.1森马自营网络平台推荐系统开发的需求分析及可行性分析.............................21.2.2森马自营网络平台推荐系统的设计.....................................................................21.2.3森马自营网络平台推荐系统的实现与测试.........................................................31.3研究目标与研究意义...................................................................................................31.3.1研究目标.................................................................................................................31.3.2研究意义.................................................................................................................31.4研究内容与研究方案...................................................................................................41.4.1研究内容.................................................................................................................41.4.2研究方案.................................................................................................................51.5本文章节安排...............................................................................................................5第2章相关研究文献综述、评述及相关技术介绍...............................................