第一步-出口商建立业务关系函

第一步出口商建立业务关系函一、建立业务关系函的基本结构（一）信息来源Welearnedfromthecommercialcounselor’sofficeofourembassyinyourcountrythatyouareinthemarketforChinesehandicraft.Mr.Jacques,CanadianAmbassadorinBeijing,hasrecommendedyoutousasaleadingimporterinKoreaoflightweightbatteriesforvehicles.WehaveobtainedyournameandaddressfromtheInternet.OurmarketsurveyshowedthatyouarethelargestimporterofcasesandbagsinEgypt.（二）致函目的InordertoexpandthesalesofourproductsintoSouthAmerica,wearewritingtoyoutoseekcooperationpossibilities.Wearewritingtoyoutoestablishlong-termtraderelationswithyou.Wewishtoexpressourdesiretoenterintobusinessrelationshipwithyou.（三）公司介绍Wearealeadingcompanywithmanyyearsofexperienceinmachineryexportbusiness.Weenjoyagoodreputationinternationallyinthecircleoftextile.Wehaveourprincipleas“clients”needscomefirst”.LocatedinShanghai,wetaketheadvantagetosetupoursolidifyingproductionbasisincoastalandinlandareas.（四）产品介绍Art.No.76isournewlylaunchedonewithsuperbquality,fashionabledesign,andcompetitiveprice.Wehaveagoodvarietyofcolorsandsizetomeetyourdifferentneeds.OurproductsareenjoyingpopularityinAsianmarkets.Togiveyouageneralideaofourproducts,weareenclosingourcatalogueforyourreference.（五）盼望答复Yourcommentsonourproductsoranyinformationonyourmarketdemandwillbereallyappreciated.Wearelookingforwardtoyourspecificenquiries.二、建交函模版（一）DearsirFromtheMarch5issueoftheInternationalBusinessDailywehavelearnedthatyouareinthemarketforplushtoys,whichjustfallswithinourbusinessscope.Wearenowwritingtoyouwithahopetoestablishlong-termtraderelations.AsaleadingtradingcompanyinShanghaiandbackedbymorethan10yearsofexportexperience,wehavegoodconnectionwithsomereputabletoyfactories,andsufficientsuppliesandon-timedeliveryarethusguaranteed.Attachedpleasefindsomelatestleafletsforourplushtoys,whichmaymeetwithyourdemand.You’llseetheyareallmadeofhighqualitymaterialsandvividlydesigned.TheyhavealreadyenjoyedahighpopularityinotherEuropeancitiesfortheirfinecraftsmanship,comfortablefeelandwashabletraits.Inaddition,wecanalsoproduceaccordingtoyourdesignatedstylessolongasthequantityissubstantial.Ifyouhaveanyspecificrequirements,pleasejustletusknow.Astoourfinancialstanding,youmayrefertotheBankofChina,ShanghaiBranch.Wewillbeappreciatedifyoucouldinformusofyourbankreference.Wearepleasedtoaddyoutoourlistofclientsandlookingforwardtoyourenquiries.YourssincerelyShanghaiUniversalTradingCo.,Ltd（二）DearSirorMadam:WearegladtoknowfromGlobalSourcesthatyouareinterestedinfashionwalletsandwalletsets,whicharejustinourlines.Sowewouldliketotakethisopportunitytointroduceourcompanytoyouandseeifthere’sanypossibilitytodobusinesswithyou.Withmorethan20year’sexperienceinmanufacturingandexportingvariouskindsofpromotionalproductstoU.S.andEuropeanmarkets,wepossessveryprofessionalknow-howespeciallyincontrollingthequalityoflogoprinting.Since1990,wehavebeencooperatingwithquiteafewbigOEMSsuchasValentino,Forola,Bale,etc.Wenotonlyprovidethemostcompetitivepriceswithbestquality,butalsohavetheabilitytohelpthecustomerstosolvealloftheirproblemshappenedduringthedesignstagetothefinishproducts.Sincetherearemorethan100itemsforyourchoice,wewouldliketoattachthreepicturesofournewestproducts:WL-012(Wallet),WW-008(WalletandWatch),andWM-014(WalletandMakeup-case)foryourreference.Formoreinformation,wesincerelyinviteyoutovisitourwebsite:三、建交函练习1.上海正源进出口公司主营各类家用电器和消费类电子产品，公司名列2007年度上海市出口额前五十名。新近营销目标，开拓北欧市场。经中国国际贸易促进会介绍，得知丹麦一经销商对中国的加点感兴趣。根据上述情况，试以该公司外销员的身份拟写一封建立业务关系的信函，附寄全套产品插页。2.伦敦一家公司有意进口一批木制工艺品，请你直接给这家公司发传真了解具体情况，并推荐我们公司的木制饰品。请另寄一份旧的价目表（带产品图片的）给这家公司，同时解释一下上面的价格与实际价格会有出入，还有新产品没有来得及编上去。新的价目表正在制作，完成后会立即寄出。试根据上述要求向这家公司发送建立业务关系的传真。（注：我公司主营工业品出口业务。）3.向尼日利亚客户致函建立业务关系并附寄最新产品目录。我公司为上海万通机械进出口公司。4.上海新际国际贸易公司成立于1996年，注册资金200万元，专营轻工业产品的出口业务。十多年来，经营商品种类已增至上百种。现仍不断致力于国内生产厂家建立联系，向国外客户介绍中国高品质的轻工业产品。向韩国一家颇具实力的经销商推荐公司新近设计开发的一组台式打火机，款式新颖大方，制作精巧，选材独特，既可用于点缀桌面，又可作为馈赠佳品。该产品已在日本试销成功。试以上海新际贸易公司的名义与韩国经销商联系，推荐上述产品，随寄公司目录，并另寄样品。5.科威特一家颇具信誉的中间商，专营各类纺织品，具有广阔的销售渠道。上海捷信贸易公司曾与其做过几笔交易，但由于去年一批货物出了质量问题，发生了点摩擦，至今未再有联系。为了开拓市场，试以捷信公司的名义去信重新建立业务关系，介绍公司新近的发展并了解当地的市场信息，同时向其推荐全棉桌布和餐巾，并寄最新样本。