商务英语话题总结

广告Advertising：设计，费用，设计者，形式形式：magazine,newspaper,TV,internet,poster,billboard广告牌,leaflet费用：最贵的是TV，需要Spokesman,Internetcanreachtoawiderange作用：AttractconsumersattentionIntroduceproductinformationEstablishpublicbrandawarenessStrengthencorporateimageHelpconsumermaketheirbuyingdecisionDesigner:为公司请Designer需要考虑：--Trackrecord过去的成就--strongpoint--Goodreputation--Face-to-Facecommunication--simpledesign--costDesign：优秀的广告牌设计--layout--typeface，color，3D--Amountofinformation信息量--Wordsshouldbeattractive--includingKeypoint--costRecruitment/Interview:面试官的选择，面试求职者，形式形式form：--one-to-oneinterview--panelinterview--face-to-faceinterview--internetinterview--phoneinterview面试官的选择：--personalqualityThinkobjectivelyQuickinmakingdecision--InterviewingskillsRaisequestions,--Experienceinrelevantfield面试求职者：招聘某一部门的人--form--firstimpression--personalquality--workingexperience--workachievementEmploytraining:过程，衡量结果，公司培训内容Customerrelation：Howtokeepgoodrelationshipwithcustomer:--customersatisfactionsurveyAdvance，expectation。--offeringdiscountvoucher--customermonitoringsystemPerformanceinourwebsite--establishinternetforumSharingtheirideas--newsletterProvidethemwithproduct-relatedinformationProductpromotion:planning--marketresearchSelecttargetconsumer,waytopromote--salespersonRecruit,{outgoing,persuasive,dynamic,}Training,{introductionoftheproduct,companyhistoryandculture,howtoperformbetterintheprocess}--advertiseWay{leaflet,poster,internet...}ControlexpenditureAdvertisementdesign进行时：--high-tech{high-definitiondisplay,DVD,overheadprojector,microphone}--monitoringthewholeprocessStaffperformance,consumerreaction,accidentAfterpromotion：--summarizeAdvantagesanddisadvantages,[proceedusingthegoodaspect,avoidbadaspect]Careerplanning:Importance:--cleardevelopingdirectionAvoidfrequentjo-hopping,easytomakedecisionwhenchanginganotherjob,neverfeellost,guideyoutotherightway--betteracknowledgeyourselfSWOT--strength,weakens,opportunity,threatWhenchangingjob:--personalSWOTanalysis--jobanalysisWhetherrelativetoyourpreviousworkCareerprospect:socialnetwork,yourpossibilityofpromotion,yourpotentialexploitWorkenvironment,atmospherebenefitsystem{Basicsalary,year-endbonus,heathcare,childcare,parentscare}appraisalsystem{Aboutsalaryandpromotion}Internationalaffair：--knowthedifferencebetweendomesticandforeignmarket{culture,costume,wayofdoingbusiness}--marketresearch--languageskill--selectexpertswhohaveawealthofexperience--pilotproject{runningfor3months,avoidmisstepinthelongterm}Marketing：(是否投放新产品）--marketresearch{ExpectationDemandPurchasinghabitMarketsituation}--payheedtocompetitors{theirnewproduct,program,activity}--ways{questionnairesurvey}Pricing:--cost{Fixedcost-insurance,rentandequipmentVariablecost-rawmaterial,labor}--demandStrong-highprice,weak-lowprice--competitorConsideringamergerwithanothercompany:--theirproductline产品范围Whethertheyhavethesimilarproductorcanhelpeathotherbutnotinacompletelydifferentdirection--lawsandregulationrestriction--competitionsituation--budget--culturedifferencesSelectingcompanylocation:--demandforproductandservices--transportation--costRentrate,taxBusinesstravel:--transportationComfort,cost-effective,convenient,destination--accommodationHotellocation,facilitiesprovided,size,cost--selectingagencyReputation,speedofservice,discount--preparationArrangeunfinishedtask,thingsneedtotakewith,arrivetimeAppraisalsystem:--basicsalaryAccordingtotheirability,workefficiency,workperformance--extrabenefitBonus,shoppingcard,voucher...--promotionchanceCommunicationwithincompany:Channel--regularmeeting{exchangeviewsandopinions,setcommonobjectives}--usingstate-of-the-arttechnologies{Forum,videoconference}--incentivesystemAwardsforthemostactivepersonandthebestadvicessupplier--activitiesBasketball,badminton,tabletennismatch,camping,hiking,travel,partyDecideweatherfloatthecompanytostockmarket:--policyandrequirementTotalcapitalshouldmeetacertainlevelAfter-taxprofitmeetacertainlevel--takeresponsibilityForboardandsociety,beartaxes.Exhibition:--exhibityourproductFinedemonstrationandexplanation--acknowledgemarketquotation/conditionCompetitor’sproductqualityandpriceSelectingexhibitor:--representcorporateimageWellquality,personality--abilityofobtainmarketinformation--experiencein{demonstratingproduct,communicating,marketingskill,answeringanyquestionwouldbeasked,securingcontractskillfully}Meeting:Planningameeting--agendaEasytoknowthetopicandkeeptheconversationfocusedListingallitemstobediscussedandpurposeofeachitem--sizeDependsonthenumberofpeopleandtheformofthemeeting--facilitiesOverheadprojector,microphone,muti-media,--informEmail,phone,invitationcardInternalmeeting:--Keeptrackofworkprogress--summarizingthepastperformance--makedecisionforthefuture--improvecommunicationMeetingwithothers(合作伙伴）--betterunderstandingeachother--benefitforlong-termrelationship--broadenorstrengthencooperationEnsureoptimumrateofcorporatedevelopment:--controlexpansion--carefulplaningConsideringthebudgetindetailOpenmoremarketRightdirectionCarefulwhenmergingotherfirmandlistingManageheavyworkload:--timet