李清海同济大学经济与管理学院工商管理系企业管理专业...

:20042000:,2000,,,,,:;;:F743.3:AAnAnalysisoftheEconomicRisksofEXPO2010ShanghaiLessonsfromEXPO2000HannoverGermanyLiQinghai(SchoolofEconomicsandManagement,TongjiUniversity,Shanghai200092,China)Abstract:ByanalysingEXPO2000HannoverGermany,thispaperhasdiscussedmainfactorscausedhugefinancialdeficitinEXPO.Accordingtotheanalysis,thesefactorsshouldbeconsideredcarefullyduringEX2PO2010ShanghaiChinainordertoprevent,hedgeanddecentralisetheeconomicrisks.KeyWords:EXPO2000Hannover;EXPO2010Shanghai;EconomicRisks,,2010,,[1],,,,,,,,,,:,;,,2000,,,170,,,,,20,,198615120042()TongjiUniversityJournalSocialScienceSectionVol.15No.1Feb.2004©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.Vanvouver,1992(Sevilla),,,1.2090,,:,;;;40(),,(1),(2),,1972[2],20002.1,,1993,4000,20,,:1(1993816)(200111)()()1660575106053818074907929301266455/987300/IT754389350120415402023506231001022()1142890333140-2065:Carl2HansHauptmeyer,JrgenRund:EXPO2000Hannover,dieFirma,CWNiemeyerBuchverlage,GmbH,Hameln2002(1),,,,,20%,40%,30%,10%[3]911:©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,30,,4.99.7,17,:1.5,,404020;1.55,,,3,4,3,1,2,,2(),,,,520%,3000,5,,,,,(2)1,1993,16.60,4000,40,1800,32,5.7519986,,,,(19986),,19998,,,,;,,,2,,,,,2000,,,,,,,,,,,,,,(3),1,,,10.6,5.38,(Sales/Market2ing),,,,,,,,[4](4)1,4,,,3.5;,,171.42(5),199602()15©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.2,5%,1972,10,7,1998,,20002010,2010,2:22010()()1.860(12)10602.4301.9663.602.944.190(38)6005.583.996.444.607.425.2306.357.()908.869.916841669153:18.273:20001126:2010:2010(),20021,123:2,(),3:3()(%)2122031830212203183010601008606033804014401002500:2010:2010(),20021,123:32,,,,,,,:1.2000,,,,2.2,,,,121:©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,78,,,,,,,:,,,,,,,:,,,,,,,,,,,,,,,3.23,,5.4,,6,11.4,,,,,,,,,,4.,,,,,5.,,,,,,,,,6.2,,,,,:,,,,,,,,,,,,,,,,2010,,7.(),,,,,22()15©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,,[1]2010:2010,20021[2][3][4]Carl2HansHauptmeyer,JrgenRund:EXPO2000Hannover,dieFirma,CWNiemeyerBuchver2lage,GmbH,Hameln2002.(:)(17)[1]JadishN.Sheth,AtulParvatiyar:TheEvolutionofRelationshipMarketing.InternationalBusinessReview,Elxe2vierScienceLtd.GreatBritain,1995.4(4):P397418.[2]Prrevel,Birgit,DasExpo2Buch:OffiziellerKata2logzurEXPO2000.Hannover:GER.[3]:::18511940,,2002[4]():,,2001(:)321:©1995-2005TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.