21世纪大学实用英语最新版8单元

Unit8SalesUnit8-main1I.ObjectivesII.SuggestedTeachingPlanIII.BackgroundInformationIV.ClassPresentationUnit8SalesUnit8-main2PartIListeningPartIIReadingPartIIISpeakingPartIVTranslation&WritingPartVTimetoRelaxVideoExercisesUnit8SalesInthisunity,thestudentsareexpectedto1.havelisteningandspeakingpracticestoknowtheissueofnaturevs.nurtureandacquirethetheme-relatedexpressionsandtheirfunctionalstructures;2.understandthemainideaofTextAandTextB,aswellasmastertheusefulsentencestructures,wordsandexpressionsfoundinthetwotexts’follow-upexercises;3.knowhowtoidentifyandunderstandthebasictypesoffigurativelanguage;4.readanadvertisementforaircleaners;5.learntowriterepliestocomplaints.ObjectivesI.ObjectivesUnit8SalesII.SuggestedTeachingPlanforUnit8TimeContentsPlan1periodTheme-relatedListeningSections1&2Tostartthenewunit,theteacherA.playstheshorttalkoncebeforehandlingUsefulLanguageinauniqueway,e.g.,puttingthekeywordsnature&nurtureonthechalkboardandgoingaroundthemwithsomeothertopic-relatedwords;B.playstheshorttalkoncemore,ortwicemoreifnecessary,andasksclasstocompletethesummaryasrequired;C.hasabriefdiscussionwiththestudentsonthesummaryoftheshorttalk;D.playsthetalkagainwithanemphasisondetailssothatstudentscanfillintheblanksofthetext.II.SuggestedTeachingPlanforUnit1Unit8SalesTimeContentsPlanObjectives3Sections3,4&5TheteacherA.keepsthethemeinmindwhilemakingatransitionfromtheshorttalktothetwodialogues;B.handlesUsefulLanguageinauniqueway,e.g.,askingstudentstopickupthetopic-relatedwords;C.playsthefirstdialogueonce,ortwiceifnecessary,andasksstudentstodotheT/Fexerciseasrequiredtoexplorethemainidea;D.playsthefirstdialogueoncemoreforthedetailssothatstudentswillhavenotroubleansweringthequestions;Unit8SalesTimeContentsPlanObjectives3E.playstheseconddialogueonce,ortwiceifnecessary,andthenasksstudentstodothelisteningcomprehensionexercises;F.checkstheanswersinameaningfulway,e.g.,makingasummaryofthedialoguesoastoprovidestudentswithasmuchinformationaspossiblebeforechecking.3periodsReviewofTheme-relatedListeningSectionsReviewTheteacherA.hasabriefreviewofwhatstudentshavelearnedinthefirstperiodoflisteningpractice;B.makesameaningfultransitiontoTextA;Unit8SalesTimeContentsPlanObjectives3StarterAfterfinishingthelisteningtasks,theteacherturnstoTextAoftheunit.Tobegin,theteacherTextA&Text-relatedExercisesA.asksthestudentswhattheyaregoingtodointhefutureandifanyofthemwouldconsideracareerinsales;B.askswhysomeofthestudentswanttobeasalespersonorwhynoneofthemwanttobeasalesperson;Unit8SalesObjectives3TimeContentsPlanC.asksfurtherwhatmakesagoodsalesperson.TheteachermaywritedownallthequalitiesthatthestudentsmaysuggestontheblackboardandthencomparethemwiththelistmentionedinTextAofthisunit.TextATheteacherA.discussesthewholetextwiththestudents;B.guidesthestudentsthroughtheexercises,focusingoncertainitemsorleavingsomeexercisesasthestudents’homeworkdependingontheirlevels.Unit8SalesTimeContentsPlanObjectives31.5periodsTextB&Text-relatedExercisesTheteacherA.asksthestudentstogooverthetextanddothesubsequentmultiplechoicequestionsaboutit;B.whilediscussingthetextwiththestudents,callsthestudents’attentiontothefiguresofspeechusedinthetext;C.letsthestudentsworkonthevocabularyandlanguageuseexerciseseitherinclassorafterclass.0.5periodPracticalReadingTheteacherA.explainsanadvertisementforaircleaners;B.givesthestudents5to10minutestodotheexercise.Unit8SalesTimeContentsPlanObjectives31periodSpeakingTheteacherA.fullyunderstandswhattheexercisesareintendedtodo;B.inEx.1elicitswhattheusefulexpressionsarefor,andthenasksclasstodotheexercisesasrequired;C.asksclasstoreadloudthedialogueinEx.1beforedoingtherole-playeitherwithorwithoutthescript;D.inEx.2raisesquestionsonthecorethemeofTextAstudentshavelearned,andthenasksonestudenttoreadloudtheexamplemonologuebeforeencouragingsomestudentstocarryoutthetask.Unit8SalesTimeContentsPlanObjectives31periodTranslationandWriting,TimetoRelax&WorkbookTheteacherA.leavesthesentencetranslationexerciseasthestudents’homework;B.helpsthestudentslearnhowtowriterepliestocomplaintsbydoingthefirstexerciseinPracticalWriting,andthenrequiresthemtodothenexttwoexercisesafterclass;C.playsthesong“Salesman”inclassandletsthestudentslearntosingit;D.ifpossible,playstheWorkbookvideoinclassandhasthestudentsdotheexercisebasedonthevideo.Unit8SalesBackgroundInformation-mainSalesSalesisthebusinessofsellinggoodsorservices.Oftenreferredtoaspersonalselling,salesinvolvescommunicatingwithpotentialcustomers,informingthemaboutcertainproducts,andpersuadingthemtobuy.Mostcompaniesemploysalespeopletohandlesalesefforts.Manyotherpeople—includingsecretaries,mechanics,andexecutives—alsohelpsellacompany’sproducts.Salesisoneofthemostimportantbusinessactivities.Acompanycannotearnmoneyunlesspeoplebuyitsproducts.Aneffectivesalesforcebenefitsotherpeopleinthecompany.Themorethecompanysells,themoreitneedstoproduceorprovide.Increasedproduction,inturn,createsjobsandbenefitstheeconomyasawhole.Unit8SalesIII.BackgroundInformation1Salesisjustonepartofaprocesscalledmarketing.Otherstepsinthemarketingprocessincludemarket