计算机专业英语教案--44[3页]

教材名称：《计算机专业英语》主编：来永春出版时间：电子教案第44次课学时2授课题目（章，节）ProjectEightLettingStudentsTradeOnlinePartATheoreticalLearningSkillTwoOnlineshopping授课类型（请打√）理论课□√研讨课□习题课□复习课□其他□教学目的：1Inthispart,ourtargetistoimprovethespeedofreadingprofessionalarticlesandthecomprehensionabilityofthereader.2.Wehavemarkedspecializedvocabularykeywordsinsomeparagraphssothatthereadercanquicklygraspthemainideaofthesentencesandparagraphs.教学方法、手段：1.Bythecomputer,projectorandblackboard-writing2.Bythestudent-centeredlearning,usingClassroomTeachingMethod,CommunicativeTeachingMethod,Task-basedTeachingMethodandAudio-visualTeachingMethod教学重点、难点：1.Masterthekeywordsandphrasesinthetext.2.Analyzethestructureofthecomplexsentencesinthetext.3.TranslatethetextintoChinesewiththehelpofthereferencematerials.3.DescribeOnlineshopping教学内容及过程设计补充内容和时间分配教学设计Step1.Learningkeywordsandphrasesonlineshopping网上购物retailern.零售商，零售店creditcard信用卡PayPal贝宝(全球最大的在线支付平台)banktransfer银行汇款，银行转账Step2.Introductionoftrainingtarget1Inthispart,ourtargetistoimprovethespeedofreadingprofessionalarticlesandthecomprehensionabilityofthereader.2.Wehavemarkedspecializedvocabularykeywordsinsomeparagraphssothatthereadercanquicklygraspthemainideaofthesentencesandparagraphs.Step3.LeadinginashortintroductiontoOnlineshoppingOnlineshoppingoronlineretailingisaformofelectroniccommercewhichallowsconsumerstodirectlybuygoodsorservicesfromasellerovertheInternetusingawebbrowser.Step4.Analyzingthestructureofthecomplexsentences20分钟5分钟5分钟15分钟1.Whenyougoforrealworldshopping,youcanactuallytouch,feelorsenseitwithdifferentmeans,butforonlineshoppingyoucanonlyviewtheelectroniccatalogues.2.Someonlinestoresprovideorlinktosupplementalproductinformation,suchasinstructions,safetyprocedures,demonstrations,ormanufacturerspecifications.3.Rememberthatifyousticktothebasics,onlineshoppingwillbecomemoreenjoyableandeasierthanreal-worldshopping.Step5.Memorizingandmasteringthefollowingkeysentencesinthetext.1.Alternativenamesare:e-web-store,e-shop,e-store,Internetshop,web-shop,web-store,onlinestore,onlinestorefrontandvirtualstore.2.Mobilecommerce(orm-commerce)describespurchasingfromanonlineretailer’smobileoptimizedonlinesiteorapp.3.Themajoradvantageofonlineshoppingistheconvenienceitoffers.4.Oneoftheimportantdisadvantagesofonlineshoppingislackofpersonalinteraction.5.Anotherdisadvantageofonlineshoppingistangibilityfactor.6.Payingbycreditcardisthewidelyacceptedmethodofpaymentforonlineshopping.7.Themethodofpaymentisdecideduponthemutualtrustandfamiliaritybetweenonlinemerchantandthecustomer.8.Retailsuccessisnolongerallaboutphysicalstores,thisisevidentbecauseoftheincreaseinretailersnowofferingonlinestoreinterfacesforconsumers.9.Withthegrowthofonlineshopping,comesawealthofnewmarketfootprintcoverageopportunitiesforstoresthatcanappropriatelycatertooffshoremarketdemandsandservicerequirements.10.Onlinestoresmustdescribeproductsforsalewithtext,photos,andmultimediafiles11.Whereasinaphysicalretailstore,theactualproductandthemanufacturer’spackagingwillbeavailablefordirectinspection(whichmightinvolveatestdrive,fitting,orotherexperimentation).12.Someonlinestoresprovideorlinktosupplementalproductinformation,13.Someprovidebackgroundinformation,advice,orhow-toguidesdesignedtohelpconsumersdecidewhichproducttobuy.14.OnlineshoppingisadifferentexperienceandyoucanmaketheshoppingcreativeovertheInternetasyougetusedtoit.15.Asyouexperiencemoreandmoreofitthoseapprehensionsgetdisappearedslowly.45分钟思考题、作业题、讨论题：1.Reviewthekeywordsandphrasesinthetext.2.TranslatethetextintoChinesewiththehelpofthereferencematerials.3.Completetheexercisesinvolved.课后总结分析：