business-plan-商业策划书英文

HighpartyI.Introduction:Name:HeavenofCarnivalLocation:HongKongMissionstatement:toprovideplanstoallkindsofparties,suchaswedding,birthday,proposal&marriageceremony,graduation,AnnualDinnerandotherfestivalstodesignpersonalizedideasandservicesforpeopleinneedPurpose:ForamusementTopreparedevicesorservicesforcustomerstoorganizeapartyToenlargepeople'ssocialcircleTointroduceorpromoteacompanyII.MarketanalysisPartyisakindofwesternwayofsocializing;itmeanspeoplegatheringforentertainmentandcelebration.Themostcommonpartiessuchasbirthdayparty,celebrityparty,footballparty,Christmasparty,theFratParty,houseparty,ordormroompartyandsoon.WiththeincreasinggrowthofChinesesocialactivities,allkindsofpartiesarebeginningtoacrossthenation.Ontheotherhand,astheincreaseofpeople'spressurefromschoolorworking,moreandmorepeopleneedtimeandplacetorelaxandmakefriends.Basedonthiscondition,peoplewhoaregoodatorganizingapartyhasbeenactive,andbecomeaprofessionalpartyplanner.III.Ourserviceoffered:ActivitiesKTVamusementparkSelf-helpkitchenTablegames（Chess&Cards）Foodsdrinks/beverage/coffeedinners:seafood/meats/soup/breadfruits/saladSweetsnacksBarbecueDevicesguests'showvideocamera/microphone/stereo/lamplightred-carpetshowInstrumentalPerformanceinvitationletterSpecialthingsflowers/birthdaycakesringsothersurprisesIV.Co-workers&competitorsCooperationHavingcooperationwithtourismWorkingWiththeMediaCleaningcompaniesshoppingmallbeautysalonCompetitionWemightcompetewithlocaltravelagencyorbars.V.StaffrequirementsProfessionalBackground:HavingadvertisingandpublicRelationsCompanyworkexperience,orhadthefilmandtelevisioncreativeexperience,familiarwiththerequirementsofPartyplanningandpatterns.Characters:cheerful,tolerant,humorousHavingtheabilityoforganization,coordinationandmacrocontrolforrandomstrain.Fashionhunter:abasicunderstandingofacertainartisticaccomplishmentandthewesterncultureakeenfashionantennabeabletocapturethecityoffashioninformation,andwrapitasaParty'sleadingroleortheme.WidespreadcircleCommunicationiswidespread,andkeepsagoodrelationshipwithfashioncircle,filmcircle,artcircleandmediacircle.Knowledgeable:Workingcarefully,mastertheknowledgeofmanysided,bestcanspeakmanylanguages,familiarwithallkindsofmannersFamiliarwithprocedures:Toknowallkindsofproceduresfortheannualinspection,andfamiliarwithallkindsoffields,andthisisthenecessaryconditiontoguaranteePartysmoothly.VI.CompanystrategyBtoC----BusinesstoCustomersBtoB-----BusinesstoBusinessBusiness-to-consumer:twoschemes1.Tohelpcustomersplanningperformactivities:Customerscangotoourwebsite,whichhaveallkindsofschemescanmixandmatch.Wecanevendirectlyexpresswhatyouwanttoparty,ifthecustomerbefrightenedbythistrouble,wealsohavesetsomeschemes,suchasbirthdayparty,weddingparty,businessparty,etc.,ifthecustomersatisfaction,canbedirectlychoosethissolution.2.Hostsponsorthemeparties.Customerscanparticipate,andthereisnolimittotheadmissioncandidate.WhenacustomerwantstotakepartinthisPARTY,cansignupontheInternet,fillinyourpersonalinformation,therewillbesomeonetocontactthecustomertoconfirminformation,alsocangototheagreedtimetoPARTY.Afterthecustomercanchoosetosignupdirectlywiththee-currencypaymententrancefee,alsocanchoosetopayagainBtoB-----BusinesstoBusinessWewillbegearedtotheneedsofenterprisesandgroups,thiswilltestourability.staffassociation,companyannualmeetingandtheassociationofcertaingroupsofactivitieswillbeourmainbusiness.Alsohaveanotherbrandsponsorship,assomewell-knownbrand,andtheywillbelinkedtothePARTY,inparticular,wouldholdaspecialsponsorshipwePARTY.ThisisalsoanotherBTOBmodel.VII.FinancialsupportsServicesupport:Forenterprisesandindividualstoprovideprofessionalentertainmentplanningservices,atthesametime,inordertoensurethequalityofserviceandthepersonalizedneedsofcustomers,welaunchedspecialsupporttomeetcustomerdemand,customersatisfactory,themainbusinessincludingservicespiritandpropsforrent,scenelayout,decoration,partyDJ,MC,Dancer,andsoon!Advertisingrevenue:Eachbigmall,enterprise,websitesandsoonallcanputanadvertisementonourcompanywebsite,differenttypesofadvertisingcostsarealsodifferent,thestandarddecidedbythefirm.Ofcourse,wewillprovidepartnerwithacertaindiscount.Sponsorshipticketsagent:inadditiontoplanningPARTY,ourcompanyalsosellallkindsofstageproductions,concerts,ticketsforthelarge-scaleperformances.Customerscanbeonourcompanywebsiteorcallourreservation,thenfilloutyourrealinformation,wewillhavestaffandcustomerstoverifyinformationandadoptthestrategyofTaobaopaymentincashondelivery.Brandsponsor:Somewell-knownbrand,willbelinkedtothePARTY,inparticular,wouldbehelpfultoholdaspecialthemePARTY.ThisisalsoanotherBTOBmodelandwillpopularizetheirbrandadvantage.