世界顶尖演示高手GARR的PPT设计理念讲稿

GarrReynoldsSPEAKERGarr
ReynoldsAuthor
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ZenMODERATORSara
Jane
ToddNew
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ZEN:Simple
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DeliveryThankyou!Thankyou!Thankyou!PresentationZenbyGarrReynoldsLIVEfromTokyoStartEnd1IntroductionEnd1IntroductionPresentationZenApproach2End1Introduction2Howdesignthinkingcanhelp3EndPresentationZenApproach1Introduction2Howdesignthinkingcanhelp3Q&A4PresentationZenApproachHowtothinklikeadesigner...andwhyitmatters.SelfintroductionKansaiGaidaiUniversityAppleSteveJobsThesoundofoneroomnappingMustSTOPbadPowerPoint!JapaneseversioninMay’09Age1735mmSlidesStorytellingimages,narration,audioPZReviewPowerPointProblem(Theproblemwithpresentations)Hey,nicePowerPoint!Rule#1Exerciseboostsbrainpower.Rule#4Wedon’tpayattentiontoboringthings.Rule#10Visiontrumpsallothersenses.Thebraindoesn’tpayattentiontoboringthings,andIamassickofboringpresentationsasyouare.“”—Dr.JohnMedinaTossyourPowerPointpresentations.“”—Dr.JohnMedinaTimeTimeMoneyWhat’sthemostcommoncommunicationmistake?AccordingtoDr.Medina.Relatingtoomuchinformation...Lotsofforcefeeding,verylittledigestion.“”—Dr.JohnMedinaCommunicationmatters!Wehaveaproblem...“DeathbyPowerPoint”Howdidwegethere?Isitourfault?deNaturalnessSimplicityRestraintSimplicityFUKINSEIAsymmetry,irregularity.shibumiArticulatebrevity.EloquentSuggestion.KANSOElimination,subtraction,omission.”—CharlesMingusMakingthesimplecomplicatediscommonplace;makingthecomplicatedawesomelysimple,that’screativity.“AcasefordesignAreyouadesigner?PLAYSTORYSYMPHONYEMPATHYDESIGNMEANINGnotonlyfunctionnotonlyargumentnotonlyfocusnotonlylogicnotonlyseriousnessnotonlyaccumulationAdoptedfromDanielPink's“AWholeNewMind”PLAYSTORYSYMPHONYEMPATHYDESIGNMEANINGnotonlyfunctionnotonlyargumentnotonlyfocusnotonlylogicnotonlyseriousnessnotonlyaccumulationAdoptedfromDanielPink's“AWholeNewMind”.Everyonedesignswhodevisescoursesofactionaimedatchangingexistingsituationsintopreferredones.”“HerbertSimonSocialscientist,NobelLaureate.Everyonedesignswhodevisescoursesofactionaimedatchangingexistingsituationsintopreferredones.”“HerbertSimonSocialscientist,NobelLaureateDesignisnotjustformakingthingslookgood..Design[is]apowerfultoolforchange,notjustatoolforstylingproductsandcommunications.“—MartyNeumeir.”“ButI’mnotadesigner!”DesignerdesignerExampleAlGoreCourtesyParamountPicturesCourtesyParamountPicturesThegreatcommunicator?...helpfromDuarteDesignCourtesyParamountPicturesDuarteDesignNancyMarkCourtesyParamountPicturesThinklikeadesignerImplicationsforwork(includingpresentations)Designers________________.Whatdodesignersknowthatwedon’t?Createasmanysentencesaspossiblebeginningwith“Designers...”.Thinklikeadesigner10tipsLesson#1It’snotabouttoolsLesson#1It’snotabouttoolsHenryDavidThoreau“Menhavebecomethetoolsoftheirtools.”.Mostideasyoucandoprettydarnwellwithastickinthesand.”—AlanKay“.Youcanplayashoestringifyou’resincere.”—JohnColtrane“Lesson#2StartinanalogmodeLesson#2StartinanalogmodePlan“analog”DonotstarthereToday’spresentation.TimBrownDrawapictureofyourneighbor.Lesson#3Takearisk,losethefearLesson#3Takearisk,losethefearTakeachanceChild’smindBeginner’smindInthebeginner’smindtherearemanypossibilities.Intheexpert’smindtherearefew.  —–ShunryuSuzuki“”””’’PLAYSTORYSYMPHONYEMPATHYDESIGNMEANINGnotonlyfunctionnotonlyargumentnotonlyfocusnotonlylogicnotonlyseriousnessnotonlyaccumulationAdoptedfromDanielPink's“AWholeNewMind”PLAYSTORYSYMPHONYEMPATHYDESIGNMEANINGnotonlyfunctionnotonlyargumentnotonlyfocusnotonlylogicnotonlyseriousnessnotonlyaccumulationAdoptedfromDanielPink's“AWholeNewMind” Lesson#4Lookforthestory Lesson#4Lookforthestory“Whatistruerthantruth?”IsabelAllendeAnswer:“Thestory.”ForgetaboutPowerPointandstatistics.....”“—HarvardBusinessReview “Toinvolvepeopleatthedeepestlevel, youneedstories.” —HarvardBusinessReview “Lesson#5PutyourselfintheirshoesLesson#5PutyourselfintheirshoesExampleCountriesReceivingtheMostAsylumApplicantsIndustrializedCountrieswiththeGreatestNumberofAsylumApplicants05000010000015000020000019941995199619971998199920002001YearNumberofAssylumApplicantsAustraliaCanadaJapanNewZealandUnitedStatesAustriaBelgiumFranceGermanyNetherlandsSweedenUnitedKingdom0501001502001988198919901991199219931994199519961997AverageAgeoffleet(months)SingaporeAirlinesIndustryaverage010203040JapanKoreaSwitzerlandNorwayItalyAustriaDenmarkFranceSwedenNetherlandsTurkeyIcelandPolandBelgiumPortugalGermanyIrelandSpainFinlandSlovakRepublicLuxembourgHungaryNewZealandAustraliaGreeceCanadaMexicoUnitedStates322423222222211918151514131313131313121211101010998833Percentageofpopulationaged15andabovewithaBMIgreaterthan30(2004)ObesityJapan3.2Korea3.2Switzerland7.7Norway8.3Italy9Austria9.1Denmark9.5France9.5Sweden9.8Netherlands10.9Turkey12Iceland12.4Poland12.5Belgium12.7Portugal12.8Germany12.9Ireland13Spain13.1Finland14CzechRepublic14.8SlovakRepublic15.4Luxembourg18.2Hungary18.8NewZealand20.9Australia21.7Greece21.9Canada22.4UnitedKingdom23Mexico24.2UnitedStates32.2Theobesityisgaininginmanycountriesoftheworld.InUSobesityisaserioushealthissuewhichl