高三英语课件高三英语上学期S35INTERGRATINGSKILLS高三英语课件

Unit5ExtensivereadingWordsthatsellAdvertisingisa_____________industry.Ithasgone______________withradio,televisionandothermedia.However,people______toadsindifferentways.Defendersthinkadsareusefulandhelpfulandhelp_________makeinformed_______Butcritics_______companies______usingadstomisleadus.Advertisinginfluencescustomers’choicesbyintroducinga______nameand_________products_______customers’needs.Therearesomanyadsforcustomers,soadvertiserstryto_____theirmessage_______by___________theiremotions.Reviewthetexthighlydevelopedhandinhandreactconsumerschoices.accuseofbrandassociatingwithgetacrossappealingtoAdshelpcompaniesand________inavarietyofways.Theycanhelpcompaniesincreasesalesand_________theprices.Meanwhile,theyhelpcustomerschooseamongallthe_______products.Infact,truthfuladsprovidegoodinformation,andhelpcustomerscompare_______,functionsandcosts.Somegovernmentsnametheirspokesmanor_________tomakepeople_____oftheir______problemsandpolicies.Customersshould______themselvesby_______aneye_____forbadads,distinguishingbetweenfictionandfactsandmakinggoodchoices.customersreduceavailablefeaturesspokeswomanawaresocialprotectkeepingout经典广告语戴比尔斯钻石：钻石恒久远，一颗永流传麦氏咖啡：滴滴香浓，意犹未尽--人头马:人头马一开，好事自然来！--领带:男人的世界--生发精:聪明何必绝顶，慧根长留某化妆品广告---“趁早下‘斑’，请勿‘痘’留。”某洗衣机广告---“闲妻良母！”某鲜花店广告---“今日本店的玫瑰售价最为低廉，甚至可以买几朵送给太太。”某公共场所禁烟广告---“为了使地毯没有洞，也为了使您肺部没有洞，请不要吸烟。”FamousEnglishSlogans1.Goodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）3．Thenewdigitalera．数码新时代。（索尼影碟机）4．Welead．Otherscopy．我们领先，他人仿效。（理光复印机）5．Impossiblemadepossible．使不可能变为可能。（佳能打印机）6．Taketimetoindulge．尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection．不懈追求完美。（凌志轿车）8．Poetryinmotion，dancingclosetome．动态的诗，向我舞近。（丰田汽车）10．Tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒11.Justdoit.只管去做。（耐克运动鞋）12.Askformore.渴望无限。（百事流行鞋）13.Thetasteisgreat.味道好极了。（雀巢咖啡）14.Feelthenewspace.感受新境界。（三星电子）15.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。（百事可乐）18.TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。（东芝电子）19.Let'smakethingsbetter.让我们做得更好。（飞利浦电子）20.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）Reading1.Whatmakesagoodslogan?2.Howdocompanieschoosenamesfortheirproducts?3.Whypeoplereadads?4.Whatdangersmaywemeetwithinmakingads?Givemesomeexamples.2.Dothetwosentences“Xputslifeintoyourdryhair.”and“Xputslivingthingsintodryhair.”havethesamemeaning?DiscussionThinkofalistofproductsandcompanynames.Discusswhythenameswerechosen.Eg.CleanandclearHeadandshoulderPlayboySoftGoldlionsafeguardLanguagepoints1.differfrom:bedifferentfromChinesediffersgreatlyfromJapaneseinpronunciation.Thismethodisdifferentfromthatone.Thetwocarsaredifferentincolor.2.attach…toIattachedaphototomyapplicationform.Weshouldattachprimaryimportancetothedevelopmentofeconomy.我们要把发展经济的工作放在第一位。3.Whentranslated…:WhenitwastranslatedWhenquestionedaboutthemurder,shebecametense.Disturbedbythenoise,wehadtofinishthemeetingearly.4.makesense有意义；意思清楚；有道理inasense在某一方面；就某种意义来说makesenseof理解；懂；明白Hehasagoodsenseofsmell.他的嗅觉很灵敏。Asenseofhumourisagreatassetforaperson.(喻)幽默感是一个人的宝贵资产。HomeworkReadthepassageonpage182:Planninganadvertisingcampaign