商务职场英语复习资料

第1页商务职场英语复习资料一、术语：Intellectualpropertyrights知识产权Electronicallytagged电子标签Globalmerchandisetrade全球商品贸易balancesheet资产负债表Fixedasset固定资产currentassets流动资产Forgedcurrency伪造货币spiralitycosts螺旋式上升费用Financialexpenditure财政支出expenseaccounts报销单Stockmarket股票市场diversifiedportfolio多元化投资组合Putthroughthewringer经历痛苦bluemarket露天市场Ambushmarketing埋伏式营销guerrillamarketing游击式营销Blitzmarketing闪电式营销viralmarketing病毒式营销Contractlength合同长度promotionprospects提升机会Babybond小额贷款bearmarket空头市场Bullmarket牛市deadcatbounce回光返照二、完形填空：1：In(1)traditionaleconomictheory,thetermhumanresourcesreferredsimplytolabor,oneofthethreefactorsofproduction.Nowadays,humanresources(HR)isthepeoplethatstaffandoperateanorganizationascontrastedwithitsfinancialand(2)materialresources.Humanresourcesisalsotheorganizationalfunctiondealingwithpeopleandissuesrelatedtopeoplesuchas:hiringand(3)firing,compensation,training,performance,organizationaldevelopment,healthandsafety,benefits,motivation,communication,etc.HR(4)managersareobligedandexpectedtocarryouttheseactivitiesinaneffective,legal,fair,andconsistent(5)fashion.Theobjectiveofhumanresourcesisto(6)maximizethereturnoninvestmentfromanorganization’shumancapital.HRmanagementaimstoimproveindividuals’productivecontributiontoanorganizationwhilesimultaneouslytryingtoachieveothersocietalandindividual(7)objectives.Sometimesinlargecompaniesthereisnotalotofdirect(8)contactbetweentopmanagementandthemajorityofemployees.TheHRdepartmentplaysacrucialliaisonrolebetweenacompanyandit’smostprecious(9)asset—itsemployees.Today,humanresourcesisavitalpartofacompany.Acompanythatdoesnotattendtoitshumanresourcesissueswillnot(10prosper.2:(1)Advocatesofcapitalismconsidereconomicfreedomtobeabasic(2)humanliberty.However,(3)criticsofthemarketsystemclaimthatitdoesnotprovideanequallyhighstandardof(4)livingforeveryone.Thisisundeniablytrue.Undercapitalism,thereare(5)inequalitiesofwealth,thoughmuchlesssothanunderother(6)system.Toalargedegree,successinafreemarketdependsonindividual(7)effortandability,qualitiesthataredistributedunevenlyamonghumanbeings.Theonlywaytoachievethegoalofcompleteequalityofwealthisbytheuseofsomesortof(8)governmentforce.Themarketeconomyhasno(9)mechanismsofcoercionavailabletoitanditdoesnotguaranteeequalwealthforall.Ittriestomaintainlibertyand(10)equalityunderlawforallparticipants.第2页3:Demandforaproductisaffectedbyarangeofvariables.Twokeyvariablesarethe(1)pricepriceoftheproduct,andconsumers’(2)income.Accordingto(3)economictheory,thereisnormallyan(4)inverserelationshipbetweenthepriceofaproductandthequantitydemandedofthatproduct.Asprice(5)falls,thequantitydemandedincreases.Thereisalsonormallya(6)directrelationshipbetweenconsumers’incomeandthequantitydemandedatanygivenprice;i.e.asconsumers’incomeincreases,demand(7)increase.The(8)demandforsomeproductsisveryresponsivetochangesinpriceorinconsumers’income.Acertain(9)percentagechangeinpriceorincomeleadstoagreaterpercentagechangeinthequantitydemanded.(10)economistsdescribesuchproductsashaving(11)elasticdemand.Thedemandforsomeotherproductsismuchlessresponsivetochangesinpriceorincome.Theseproductsaresaidtohave(12)inelasticdemand.三、句子连接：1.Ifyouwanttotakeadvantageofthisoffer,callrightaway!2.Ifyouwantpeopletorememberyourcompany,giveitacatchyname.3.Ifthisplancanhelptoreduceourphonebills,then,yes,we’reinterested.4.Ifyouwanttosucceedinthiscareer,youhavetoworkreallyhard.5.Ifwemakeourcallsatoff-peaktimes,theycostless.6.Ifyouuseyourcreditcardresponsibly,youdon’trunupabigdebt.7.Ifyougivepeoplegoodservice,theycomebackagain.1.Brandnameshelpcustomersidentifythemanufacturerofaproduct.2.Abrandnameensuresthatwecandistinguishoneproductfromothers.3.Brandnamesthatarefamiliartouscanmakeusfeelcomfortable.4.Theearliesttypesofbrandshelpedtoidentifythemakerofaproduct.5.Someofthebest-knownbrandshavebecomestatussymbols.1.piratedgoodoftencloselyresembletheoriginalsandsoitisdifficulttoidentifythefakes.2.Brand-namegoodsarefashionablebutveryexpensiveandconsequently,thesegoodsarecopiedandsoldatacheaperprice.3.Sincepiratedgoodsareoftenmuchcheaperthantheoriginals,consumerssavemoneybybuyingthefakegoods.4.Becausefamousbrand-namegoodsaresymbolsofluxuryandstatus,thosearetheonesthataremostfrequentlycopied.5.Sinceformanywomenthehandbagisanimportantaccessory,thereisahugedemandforaffordablefakehandbags.第3页6.Companiessometimesdumpunassembledproductcomponentsandthisresultincomponentsbeingcombinedwithinferiorpartsandsoldasgenuinearticles.7.Duetothefactthatmanyofficialsarenotqualifiedtodealwithcounterfeiters,representativesfrombrandsarecalledinwhenafakeissuspected.1.Acounterfeitisanimitationmadedeliberatelytofalselyrepresentitscontentoritsorigins.2.Apartfromforgedcurrencyordocuments,counterfeitscanalsobeclothes,software,pharmaceuticals,etc.3.IntheUSA,theFBIestimatesthatAmericancompaniesloseupto$250billionayearduetocounterfeitgoods.4.AccordingtotheEuropeanCommission,counterfeitgoodscause100,000joblossesinEuropeeachyear.5.Expensiveordesirablebrandshavebecomepopularamongcounterfeiters.6.ThepopularityofdesignerjeanssuchasJordacheinthelate1970sproducedaflo