大学生创业大赛策划ppt(1) 2

SunshineTravelConsultingCo.,Ltd一.companyintroductioncorporate'sname：Sunshinetravelconsultingco.,LTDcorporate'sslogon：Developthefieldofvision,thewisdom,theswimtheworldMembersofthecorporate：changhuayang，kaimingzhang，jingzhang，yanfangzhang，yaxingwan，xuanzhu，chunxiaxiao，pingwuThecompany'sstructureandthedivisionoflabor：onegeneralmanager,onedeputygeneralmanager,twomarketingmanagers，twobusinessmanagers,twofinancialmanagers二、Theprojectintroduction1.ProductintroductionThetourisminformationandtourismservices,integratingrichtouristinformationandtourismresources,combiningthemaximumsatisfycustomer'straveldemand.Toproviderichtouristinformationandconvenientwaytotravel.2.Entrepreneurialbackground：Thestudentsliketravelling,Howevertheyarenotfamiliarwithtourismroute，itisalsoveryhardtogetthetickets.andthereisfewtourismconsultingcompanyinjiangxi.3．Thereasonforentrepreneurial：.Itisdifficulttofindthejob，.Thestressfromthesocial，.Shallowsocialexperience，.Accumulatedcertainsocialexperience，provideawork-studyjobforstudentsandprovideachancetopractice.三．Serviceitem：（1）ConsultancyForthevastnumberofteachersandstudentstoprovidetraveladvisoryservice,conbaintherichtouristinformationandwarmservice.themaximumsatisfycustomerneeds.Atthesametimecanprovideforthecustomerwiththewillofhistriptourrouteandtourismway,letthecustomer'sjourneyhappierandmoreconvenient.Agenthotel,hotel,travelagencypartofrelatedbusinesses.Agencyplanes,trains,tourismspecialvehicleservice.Bookingsceneryspottickets,tourismsouvenirsaleonacommissionbasisandregionalnativeproductsonacommissionbasis,etc.（2）Servicebusiness四.feasibilityanalysis1.MarketfeasibilityanalysisAttractivedevelopmentspaceLoyalcustomersgroup2.CompetitionfeasibilityanalysisThehugemarketcakeHighprofitConvenientwayofincomeIndustrychangesmall,lowriskthereisnoproductbacklogandinventorycostsmallInvestmentAccordingtooursurveymanystudentsliketodointheirsparetimetoperipheralregionsparticipateintourismactivities,butalsofacesonthetourismzonearenotfamiliarwith,andthetrafficcongestion,housingpriceandconditionandyourticketticketishardtofind,andotheraspectsoftheproblem,notfullyenjoythetourismresourcestobringthegoodfeeling.3.consumeranalyze1次32%4次3%3次10%2次53%5次以上2%1次4次3次2次5次以上Thenumberofuniversitystudents'tourist(everyyear)Thenumberofuniversitystudents'tourist五、Marketingmixstrategy1.Collectingalargenumberoftouristattractionsinformation,enrichourinformationresourcedatabas；Toprovideourclientswiththelatesttravelconsultationandtravelline,facilitatethemajorityoftouristscomparisonandselectionwithmajortravelagenciesincontactthroughnegotiationsreachaconsensus,establishcooperationrelations,signtheagencycontract,establishlong-termstabilityofthetourismcooperationsystem.2.Providerelevanttraveladvisoryservicescompanyanditsproductsinformation;Passtheadvertisementpublicity,transfertothetargetcustomers,maketheyknowandtrusttoourservice,andtoleadthemtoin-depthtravelconsultation,toexpandsalespurpose.3.Inordertoachievemaximumcustomersatisfactionasthegoal.4.Developmentbusinessmembers;Atthesametimeinordertostablecustomergroup,improvecustomerloyalty,forourmemberstoprovidemorepreferentialconsultingservices,wehaveamembersystem,andpriorityticket,ticketagencybusiness,Andforthememberfriendarrangementintourismactivitiesonaregularbasis.ToprovideVIPservice,suchalreadycanconsolidateoldcustomersandattractpotentialcustomers.六.Institutionalsetup1、Managementmechanismmanagervicepresidentsalesdepartmentbusinessdepartmentfinancialdepartmen2.ThespecificdivisionoflaborGeneralmanager:responsiblefortheoverallworkVicegeneralmanager:responsiblefordailymanagementofthebusinessMarketingmanager:responsibleforthepromotionandcollectingmarketinformationSalesmanager:responsibleforcontacttherelevanttravelagencyFinancialmanager:responsibleforthedailyfinancialmanagementandaccountingworknamequantitysinglepriceTotalcost(RMB)leaflet50000.3RMB1500RMBmusan5001RMB500RMBPromotionalBanners5050RMB2500RMBInternetCampusnetwork,QQgroup0RMBTelephoneHousingrentalfee200RMB1000/monthothercost500RMBAccount6200RMB1、roughcost：（1）Earlyintheinitialstage,thecapitalinput,mostofthecapitalfrominternalteamraise;Initialcostismainlyusedforpropagandacostandthecostoftravelagencycommunication.七、Financialanalysis八、Advanceascheme1、earlierstage：Basedontheschool,basedinthisearlystageofopeningupmarkets,Planforaboutayear,gainingexperienceandexpandthecapital,laythefoundationsforthelaterdevelopmentofbusiness;2、mid-term：Characteristicsofthecombineduniversitiesinvitedotheruniversitiesjoinedtoformtheinitialscale,theestablishmentofoutlets,coveringaroundtheuniversity,providingservicestostudentsinotherschools,tofurtherexpandthebusiness.Theworktobecompletedinabouttwoyears；3、laterstage：TowardsHumanServicestothecommunity,toestablishastableregulatoryagenciesaswellasamoreeffectivedivisionoflabour,andtoopenupwidermarkets,tourismconsultingservicestodevelopintoacertainmarketshareoftouristcompanies,betweenbrandsintheindustry。九.ManagementideaSuccessnotonlyrequireswisdom,butalsoneedstosweat.Ourgroupwillbeforthequalityofserviceandhumblea