深度剖析：Beardbrand跨境电商品牌内容运营案例

深度剖析Beardbrand品牌内容运营案例创建与受众共鸣内容重新定义内容深度剖析：Beardbrand品牌内容运营案例全球80个精彩跨境电商品牌故事案例摘选：【Beardbrand：一个专为都市留胡子型男生活方式使命而奋斗的电商品牌】这是我的80个电商品牌故事摘选，也是我很喜欢的一个.它的成功，我简单归结为以下四点：1.不卖低价产品，卖品牌（故事）；2.讲一个都市留胡子型男生活方式的品牌故事;3.创建和发起一个改变现有社会对胡子型男族群的看法的品牌社群运动;4.创建高质量的都市胡子型男日常生活方式话题视频和博客内容深度连接受众(youtube与博客)学习目标1.如何打造一个电商品牌？2.如何创建与受众共鸣的内容？3.四个关键词：品牌，受众，媒体，内容陈金凌(微信号jinling_chen2013)专注于全球跨境电商品牌故事营销解决方案陈金凌，一个讲品牌故事的人在国内众多媒体资讯网站艾瑞网、易观网、雨果网、亿恩、今日头条、创业邦-快鲤鱼、中国电子商务研究中心等均有开设专栏或发表作品.实践和研究主题有《如何快速打造跨境电商品牌》《新媒体时代下品牌营销案例》《全球跨境电商品牌故事案例》…《微品牌故事会》创始人Beardbrand：一个专为都市留胡子型男生活方式使命而奋斗的电商品牌EricBandholz:Theurbanbeardsmanwhosellsproductsforthebeardedlifestyle!重新定义内容Onlyyouknowwhatisrightforyourstyle.-EricBandholzBeardbrand内容与流量媒体报道媒体渠道Beardbrandonyoutube64个视频29666粉丝Beardbrandonyoutube6个视频专辑系列内容联合矩阵营销BeardbrandontwitterTweets:7961followers5364实用价值:标签的使用知识有价值的教程文章日常维护胡子型的生活知识创意营销引发话题的分享日常维护胡子型的生活知识节日创意营销日常维护胡子型的生活知识转发朋友支持转发（对于一些支持的朋友或粉丝）转发有趣创意新奇转发又添加新的人员日常友好温暖提示为都市胡子型男的礼物指南有趣的宠物的生活箴言日常维护胡子型的生活知识同标签同类人转发朋友圈支持表示支持和友好拼趣圣诞节创意晒好玩有趣的图片分享杂志发表提醒历史知识转发产品(第三方见证推荐)转发支持转发客户转发话题电影相关收集的有关电影胡子人物话题电影话题著名电影和明星胡男也要性感转发支持转发胡子型男的性感转发客户借助媒体讲故事/话题/影响力同类同类创意装饰日常维护胡子型的生活知识寻找同标签和同类转发同类CEO社交达人,讲故事的人://:THENORTHPOLEURBANBEARDSMAN://:5TipsforDecidingBetweenMovemberorNoShaveNovember:5TipsforFirstTimeBeardsmen://:UrbanBeardsmanStyle’t://://:studentsfighttobeardon!Beardbrandonfacebook49303点赞推荐其它的产品为胡子男Movemberfacts:aninfographiconthe30-day’stache媒体报道重新定义内容创意一.12BeardsofChristmas:GoodExcuseNottoTrimYourMovemberBeardSomeguysaretakingDecembeardtoawholenewlevel,adorningtheirbeardswithfestivedecorationsforChristmas.We'vegotaman-elf,averyimposingRudolph,aChristmastree,somestockingstuffers,andaPartridgeinaPearTree.The12BeardsofChristmasisaphotoprojectbyStephanieJarstad:shedressedupthebeardsofvariousso-calledlumbersexualsinanimpressiveChristmas-themedseries.(Photo:StephanieJarstad)StephanieJarstad's12BeardsofChristmascelebratestheholidayspiritandbringsawarenesstomen'scancerandleukemiaatthesametime.Whatisalumbersexual,exactly?Unlikeametrosexual,alumbersexualisamanwhorevelsinthemanlinessofhisfull-grownbeard.Heepitomizesthepurevirilityofamaninthewilderness.Redflanneljacketandtreechoppingaxeareabigbonustothepackage.However,unlikeanormallumberjack,alumbersexualwillneverhaveawhiskeroutofplaceandwillmeticulouslygroomhisbeardandwillneverhavestainsfromanaturetrekonhiswell-polishedboots.Jarstadcameupwiththeideatodecorateherfriends'beardsinNovembertohelpwithfund-raisingforMovember--aworldwidemovementthataimstoraiseawarenessofprostateandtesticularcancer.Accordingtoreports,JarstadlostherfriendHustonHolbrooktoleukemia,andpartoftheproceedsfromthesalesofherprintswillgotowardafundsetupinhismemoryandtoencouragesupporterstogetontheBoneMarrowRegistry.Jarstadwantedtomakesomethingmemorable.“Ratherthanjustphotographingbeardedmen,Iwantedtodosomethingquirkyandfun,”shesaid.TheprintsofthephotosareforsaleonherEtsysite,withall12menshowingofftheirveryfestivebeardsforacause.ItmakesyouwonderwhatshehasinstoreforManuary.详情Alotofpeoplearelike‘BEARDS,yougottahaveabeardifyou’reaman!’Buttherealityis,noteverybodyfeelscomfortablewiththebeardtheycangrow.Ifit’snotmakingyouhappy,thenyoushouldn’thaveabeard.Butifyou’reworrying,what’smywifegonnathink,what’smybossgonnathink,thenyouhavetogrowone.Ithastobeaboutwhatyouwant,notwhatotherswant.---EricBandholz(FounderBeardbrand)陈金凌(微信号jinling_chen2013)专注于全球中小企业电商品牌故事营销解决方案一个讲品牌故事的人欢迎交流和合作jinling_chen2013