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BarbieNotonlyaDOLLBarbie’sLogoChinesename:芭比娃娃Englishname:BarbieDollFullName:BarbaraMillicentRobertsBirthday:March,9th,1959Theplaceofbirth:WisconsininUSAHight:11.5inchBWH(bust)(waist)(hips):39-18-33inchFamily:Fivesisters,Skipperò(思奇帕)inventedin1964,Tutti(图迪)twinsistersinventedin1966,Stacie(思坦茜)in1992,Kelly(凯莉)in1995andKrissy(克莱丝)in1999.Boyfriend:Kenyandoll(肯尼),bornin1961Friends:BarbiehasmanyfriendsfromdifferentCountries.Christinawasherfirstblackfriend,bornin1968.TherearealsoEnglandbarbie、JapaneseBarbie.Pet:Morethan40,besidescatsanddogs,there’realsopandas,lions,zebrasandgiraffe长颈鹿.Barbie’sfirstpetwasahorsenamedDancer.Initiator:RuthHandler(露丝·汉德勒)Affilliatedcompany:MattelToysSomethingaboutbarbieBeforeallthedifferenttypesofbarbiedollsforsalenow,therewasjustasingleBarbie.Butsinceherintrodutionin1959,BarbiehasbecometheuniversallyrecognizedQueenoftheDolls.MattelsaystheaverageAmericangirlownstenBarbiedolls,andtwoaresoldsomewhereintheworldeverysecond.Andithasspreadtodifferentcountry.Inthemid1950's,whilevisitingSwitzerland,RuthHandlerpurchasedaGermanLillidoll.Lilliwasashapely,prettyfashiondollfirstmadein1955.LilliisthedollthatwouldinspireRuthHandlertodesigntheBarbiedoll.OriginofBarbieBarbaraHandlerwasthedaughterofElliotandRuthHandler,co-foundersoftheMattelToyCompany.RuthcameupwiththeideaforBarbieafterwatchingherdaughterplaywithpaperdolls.Thethree-dimensionalmodelforBarbiewasaGermandoll—ajokegiftforadultsdescribedashavingtheappearanceofawomanwhosoldsex.Mattelrefashionedthedollintoadecent,all-American—althoughwithanexaggeratedbreastsize—versionandnameditafterBarbara,whowasthenateenager.BarbiefirstappearedatthetoyfairinNewYorkonMarchninth,nineteenfifty-nine.ItscreatorwasRuthHandler,anAmericanbusinesswoman.SheandherhusbandElliottalongwithHaroldMattMatsonstartedthetoycompanyMattel.ShenamedthenewdollaftertheirdaughterBarbara.ShebasedthedesignonaGermandollnamedBildLilli.•BarbiewasintroducedtotheworldattheAmericanToyFairinNewYorkCity.Thedollwasintendedtobeateenagefashiondoll.Now,foralotoflittlegirls,Barbieisanoldergirldolltodressupwithfantasiesoftheirfuture.ButtherehasbeensomecontroversyoverBarbie‘sfigurewhenitrealizedthatifBarbiewasarealpersonherBWHwouldbeanimpossible36-18-38.RelationshipWithAmericanCulture•SincethefirstBarbiewasborn,shehasbeenconstantlyimprovedandrenewed.Atthemoment,Barbiehasbeeninagreatdemandandtherearealmost1billionclothesforBarbiecomingtothemarket.•AlthoughactuallyBarbieis50yearsold,shestillkeepsyoung.Sheisnotonlyadoll,butalsoasymbolofAmericanculture.•BarbieistherepresentofAmericanwomen’slifein20thcentury,andissaidtobe“themodernMonaLisa”.Eventhosegraveacademicinstituteshavebeenresearching“BarbiePhenomenon”.•Barbiehasalotofcharacteristics,whichstimulateschildren’screativityandimagination.Moreover,itisequaltothefreedomoftheUSA.Barbie’ssuccess•Barbiewasoneofthefirsttoystohaveamarketingstrategybasedextensivelyontelevisionadvertising,whichhasbeencopiedwidelybyothertoys.ItisestimatedthatoverabillionBarbiedollshavebeensoldworldwideinover150countries,withMattelclaimingthatthreeBarbiedollsaresoldeverysecond.TheKendoll(Barbie'sboyfriend)wasnamedafterRuth'sson.BarbiewithherboyfriendBARBIE’SBEGINNINGGermanBildLilly19571stIssueBarbie1959ThefirstBarbieworeablackandwhiteswimsuitandhadherhairinaponytail.Shelookedandseemedverygrown-up,butanyconcernsthatparentswouldnotwanttobuyitforlittlegirlsweresoonprovedwrong.MattelsoldthreehundredthousandBarbiedollsinthefirstyearatapriceofthreedollars.Today,afifty-year-oldBarbieingoodconditionmightcostmorethantwenty-seventhousanddollars.•Barbiehasundergonealotofchangesovertheyearsandhasmanagedtokeepupwithcurrenttrendsinhairstyles,makeupandclothing.Sheisareflectionofthehistoryoffashionsinceherintroductiontothetoymarket.•Over50years,Barbiehasbeenblondandbrunette,white,black.She’swornspanglygownsandcut-offjeans.Manyfamousfashionbrandhasdesignedforher,suchasDiorChannel,LVGUCCI.TheMakingofaPlasticQueenTheideaofthedollcametoRuthHandler,theco-founderofMattelToys,Handlerformulatedtheideafromherowndaughter,Barbara.Thepurposeofthedollwassothatlittlegirlscouldhaveathreedimensionalfiguretopretendwith.LittlegirlscouldpretendtobeBarbie,andmakeanydreamcometrue.Itwasafuturistickindofdoll.Ruthandherhusband,ElliotHandler,createdthemagnificentdollanditwasrevealedtotheworldatNewYork’sannualToyFairin1959.AtthetimeBarbiewasmadethesellingworldwasdominatedbybabydollsanddollsmadespecificallyfortoddlers.TheHandlersbelievedthereneededtobeachange;oneinwhichcamethroughthethree-dimensionalteenagedoll.Withsuchadrasticchangecameaharshrealitythattheproductcouldfail,butthecompanyofMattelstoodbehindthedollonehundredpercentbyproducingtelevisionadcampaignstogetthewordoutonthenewdoll.Thecampaignshelpedcreateanimageoftheperfectdoll.Barbiebecamethemostpopulardollamongyounggirlsandremainsinthatpositiontoday.Everymonth,everyyear,everydecadeanewfashionornew“todo”withoursocietyisformulated.Barbiechangesasthestyleschangeandlikes/dislikesofsocietychange.BarbieOnOurCultureMulticulturalBarbieDollsDollsmadeforadifferentworldPrince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