中麻所环保型麻地膜产品竞争战略研究

湖南大学硕士学位论文中麻所环保型麻地膜产品竞争战略研究姓名：王朝云申请学位级别：硕士专业：高级管理人员工商管理指导教师：谢赤20070325II()2003IIIAbstractInstituteofBastFiberCrops(IBFC),ChineseAcademyofAgriculturalSciencesistheagriculturalscientificresearchinstitutiondirectlyaffiliatedtoMinistryofAgriculture.Intheprocessofourcountry’sreformofthescientificandtechnologicsystem,IBFCispositionedasoneofexperimentalunitsofscience&technologyenterprisebyMinistryofAgriculture,whichimplementedin2003.Becauseoflongtimeengagementinthepublicscientificresearchandweakindustrialfoundation,IBFCwillfacehugesurvivalpressuresuchasdevelopwhichkindofpillarindustry,andhowtodeveloptechnicalindustry.Inordertogainasmoothtransitionandexpandthepillarindustryassoonaspossible,theinstitutionrelyontheachievementoftheenvironmentalfriendlybastfibermulchingfilm,formulatetheproductcompetitionstrategyplanaccordingtotheoverallstrategyofthesystemreform.Thisarticleappliedrelatedtheoryandmethodoftheproductcompetitivestrategy,consultedmassivematerialsandinvestigation,analyzedeachkindsoffactorsaffectingproductcompetitionbasedontheinternalandexternalenvironmentanalysisoftheenvironmentalfriendlybastfibermulchingfilmforcompetition,andfoundthecompetitiveadvantageandinferiorityoffilmproduct,aswellastheopportunityandchallengeintheexternalenvironment.Accordingtotheanalysisofinternalconditionandtheexternalenvironment,theauthorconstructedtheenvironmentalfriendlybastfibermulchingfilmproductcompetitivestrategyplan.Inordertoguaranteethatimplementtheproductcompetitionstrategysmoothly,inviewofthepresentconditionofIBFC,theauthorputforwardtheenvironmentalfriendlybastfibermulchingfilmproductcompetitivestrategyimplementationproposal,frommarketingnetworkconstruction,enterprise-operatedmodelconstruction,brandmanagement,productqualitymanagement,costcontrol,humanresourcesmanagementaswellasenterprisecultureconstruction.Thisarticleunifiedtheoriesandpracticewell,andtheresearchresultshadcertainreferencevaluetothebastfiberscienceandtechnologyindustrydevelopmentandtheenvironmentalfriendlybastfibermulchingfilmproductcompetitivestrategy’smakingandimplementation.Keywords:IBFC;System-change;Environmentalfriendlybastfibermulchingfilm;CompetitivestrategyVII1.162.1132.2183.1243.2303.3324.1435.1475.23C54VIII2.1163.1335.1548I1______2-1-11.1202000([2000]38)()2002109107()18200319781500-2-5019581999-3-1.2[1]HoferSchendel[2]Barney[3]ThompsonStrickland[4][5]-4-:[6][7][8][9][10][11]-5-[12]()[13]1.31.3.1(1)(2)(3)-6-1.3.21.11.11.3.36-7-123456-8-22.12.1.11972(StrategyManagement)1979[14]2.1.1.1(1)20(2)1938-9-(3)20602.1.1.21965(1)(2)(3)(4)(5)——(6)(7)(8)(9)-10-(10)————2.1.1.3208020(1)(MichaelE.Porter)[15][16](2)1990PrahaladHamel[17]-11-(3)2.1.1.421[18](1)(2)-12-—2.1.2[19](H.I.Ansoff)(1)(2)(3)2.1(4)(1+12)-13-2.1[19]2.1.3[19]208020802080-14-2.22.2.12.2.1.1[20]2.2.1.2[21](1)-15-(2)(3)2090(4)(CIS)(CS)(Reengineering)2.2.1.3[19](Porter)[16]-16-(1)2070(2)(3)2.12.1[19]-17-2.2.2[22](1)(2)(3)(4)(5)()-18-2.22.2.32090PrahaladHames[17][23](1)(2)(3)(4)-19--20-33.11978[24]15%-30%3.1.13.1.1.1[25]-21-10008050()80%80040030%12040403.1.1.220901991620041229[26]1997[27][28]-22-199832002629[29]1995621995915199761()199830%199950%200060%3.1.2/[30](1)Co-op18100%()-23-(2)100103(3)20%(4)682420152063.23.2.11.6-24-200590400781500[31]2050(PE)(PVC)/(EVA)(mPE)(PET)(PC)(PTFE)()()()()(PE)(PVC)/(EVA)PE3.1[31]3.2.1.10.06mm~0.10mm1.5~20.18mm~0.20mm05010015020019951996199719981999200020012002200320042005-25-PVC2~3PET10[32](MFR)PEPEGW540/20023VSigmaBW69116911/B215PVCPEPEPEHDPELDPELLDPEHDPELDPELLDPELLDPEPE70%LLDPELDPE3.2.1.2()-26-3.2.1.3(420nm~460nm)(620nm~660nm)PEPVC3.2.1.43312m~20mEVA3(0.10mm)-27-3.2.220/(1)(PCL)PVA()2~37%~30%(2)G.SCottD.Gilead2080(3)/()()1988Griffin+++//-28-(4)20%80%3.2.313-15/3.2.3.1500030%9015002010-29-200040%10025050%90200100603060%3.2.3.2626600m23.33.3.12005-30-1[33]PVAAPC3.3.220503.3.33.3.3.120051689054%7846%3.254%46%3.2-31-3.3.3.2()63.3.3.3(1)(2)100060(3)(4)(5)(6)-32-3.3.4[34]05000010000015000020000025000030000019961997199819992000200120022003200420052006t/hm23.3[35][36][37][38]-33-()(1)(3.1)()3.1116217318419520621722823924102511261227132814291530(2)-34-(3)(4)3.3.5PVAAPC60800.005mm0.008mm1/4-35-3.43.4.1(1)(2)(3)(4)2080/3.4.2(1)-36-20051(2)2-3(3)1050%-37-44.14.1.119797121021165263036324830010160188284.1.210030%12%90%-38-50%4.24.2.12004426([2004]031)2006(ZL200410022948.3)30-50g/m230g/m235g/m21/324.2.2-39-4.2.355()4.2.420%1/3-40-4.34.3.14.3.1.11958270198420020007010010000m2214.3.1.220063066.421423.171643.251210.70(696.10)200612311855.7220062086.50988.6218.25755.98148.11175.54528.8530.593.52193.0220061770.291345.294251224.186358.11316.2139.5%117.5%10.3%15.16%-41-4.3.24.3.2.1195850200413002516334.3.2.24.3.2.3-42-4.3.3199410()4.3.465%19989481030g/m24.3.54.3.5.1198225312%1982-43-4.3.5.266%(4.1)8%8%66%18%4.14.3.5.34.3.5.44.3.5.5-44--45-55.15.1.120051~25.1.21-46-5.25.2.1(1)(2)(3)68(4)103(5)30-50g/m230g/m235g/m21/3(6)m2(7)(8)(9)-47-5.2.2(PerceivedPrice)(PerceivedUseValue)[39]5.1[39]12312345678PPPUV-48-45.2.35.2.3.1(1)(2)(3)5.2.3.22007(1~2)(3~5)20%5.15200720082009201020111002005001000100