安塑股份有限公司竞争战略改进研究

湖南大学硕士学位论文安塑股份有限公司竞争战略改进研究姓名：刘亚西申请学位级别：硕士专业：工商管理指导教师：孙耀吾20050421IWTOPESTSWOTSWOTIIAbstrctWiththedeepeningofChina’sreformingandopening-uppolicyandwithChina’sjoiningWTO,moreandmoreoverseasenterprisescometoChinatomakeinvestments,Domesticenterprisesfacegreaterandgreatercompetitionpressure.Enterprisessurvivinganddevelopinginthefiercemarketmustdependonthecorrectcompetitivestrategy.Throughanalysingtheenvironment,Enterprisescanfindthechanceandthreatswhichtheenvironmentgivesenterprises,Throughanalysingtheresourceandtheabilityoftheenterprises,theenterprisescanmakethecompetitivestrategywhichissuitablefortheenvironment.Environmentisthebasisforenterprisetolive.Thisarticlemakeabriefintroductionaboutanplansco,Ltdandthenanalysistheexternalatmosphereoftheenterpriseisgiven,includingthemacroscopicalenvironment(PEST)andcompetitiveenvironmentthatthetradeisin.Whileanalyzingthecompetitiveatmosphere,wefirstmakeabriefintroductionaboutthesyntheticleathertrade,thenfromfivedifferentangleswiththeaidoffivestrengthmodelsofPotter's:Existingrival,potentialentrant,supplyingwithanddiscussingtheability,substitutethatthecounter-offerabilityofprices,customerbargainetc,weanalysethecompetitiveenvironmentofthetrade.Andthenwediscussabouttheexistingcompetitivestrategofanplansco,LtdweanalysethequestionsoftheexistingcompetitivestrategyofStocksTradingCo.andthechallengeandthreatthatanplansCo.LtdfacesandthenweanalysetheinternalresourceandabilityofanplansCoLtd.Becauseacertaincompetitivestrategyanenterpriseadoptsisnotonlyrelatedtoexternalenvironmentoftheenterprises,butitisalsorelatedtotheabilityandresourceoftheenterprise,thecompetitivestrategythatsurmountingtheenterprise'sabilitycan'tpromotethecompetitivestrengthofenterprises,butitwillmaketheenterprisestomakebusinessmistakes.FinallyweanalysethebasiccompetitivestrategythatanplansCo.LtdshouldadoptandpointoutthecompetitivestrategythatanplansCo.LtdshouldadoptthroughSWOTanalysisandpointoutthestrategyandthemethod,weshouldtake,inordertoguaranteethesmoothimplementationofthecompetitivestrategy,namelythesupportmeasureofthecompetitivestrategy.KeyWords:AnplansCo.Ltd;Competitivestrategy;SWOTanalysis;StrategylmprovementIII1.1PEST····································································································53.1···············································································204.1·······················································································31IV3.1························································································163.2····················································································214.1···············································································284.2···········································································304.3SWOT·········································································34IV1______2111.120PU10027080PUPVC300170180100PVC6.843PU1.78.9[1]1.21.2.11.A.O.1958C.I.22.2060--1965K.R.19713.1976H.A.19791978C.W.W.R.D.I.4.M.19801985[2]B.R.M.3R.T.A.G.20801.2.21.2.2.1[3]..[4]41.2.2.2.[5]12345[6]1.31.3.1PEST5PESTPEST1.11.1PEST1.3.2[5]61.4722.12.1.119661994,,94630199736.2200157PUPVC2000PU/PVC30004500PVC21998PU766135381PU126[7]82.1.230100PU20152.1.375%041.22.22.2.1.[6]92.2.22.2.2.12.2.2.21997420012320002.2.2.3PU04102.2.2.430%2.32.3.13010%“”“”“100”“100”2.3.22.3.2.1112.3.2.22.3.2.31200,2.3.2.4122.3.2.5133PoliticalEconomicSocialculturalTechnological,3.1213.1.1(1),23[8]3.1.214GDP8%200620107%2001WTO1210-2050%3.1.3[9]2090PUPUPU[9]3.1.4[10]15[11]3.2[12]3.2.13.2.1.120024321802938071095.6%3.11078.2%90240100016197819970.01103.1%1866186258824820634.31060028765819366026.7795494858512813417.2292757121600388.4167842446192402.7254211429139711.95913331292251.35144199271361.168988069781.0787567064570.943218029380772598710030%1996PVC11.171.96PU2.81.313.973.26200015.435.4420031666866.710.81%24664.94.69%51.9%91.58%24.91%3.2.1.21770003.2.1.31.202.120%23183.2.1.4(1)(2)3.2.2[12]1100-15023454012001994521919982.1[11]6/20PU20037820%-30%3.2.3,3.l[5]20[14,15]3.13.2.3.2304001201000162023.2213.28PUPVC43PUPU3000/PUPVC52500/PU231500/2PUPVCPU22PVCPU1600/PUPVCPU300/PU10000PUMDIPUPVC21000/PU21PU1000/PVCPU6300PU4PU2PU2000/PU1.19955.88125001281430030030010019985ISO900153001200223-52-3[15]2.PU--107PUPU8720038PU2000121998PUAAAISO90012000PU1998PU8-9[16]233.2.3.3PUPU303.2.3.43.2.3.5PVCPVCPUPUPUPUPUMDIMDIMDIMDI3.2.3.62460%-70%PUPVC[9]3.2.3.7201/3WTOPU12,253.33.3.1WTO3.3.27000,3.3.32PVC10PU3.193.3.426MDIPU2744.1[17,18]4.1.1[19][19]281%=/2%=-/3%=/4%=/5%=-/6%=-/7%=-/4.14.1[5]2003200220011.263.763.248.7311.539.4621.2524.8024.272.335.603.121.221.752.650.991.412.1655.9585.8980.650.160.350.3064.996.2175.4220021.751.412001,20032002124-26%PU2920025.6%84%200320024.1.21998PU1996[1996]17[1996]654.1.3PVCPVC19941997200l20024.1.42130PU1998PU4.1.5800141405,364.2200036141214052688170.367%0.734%1.71%14.81%49.57%32.8%100%4.2314.1[2022]4.2.14.2.1.1PUPVPVC0499.75%99.44%2000PVC800PVC,4.2.1.2324.2.1.34.2.1.44.2.24.2.2.11364.2.2.2[21]123334.3SWOTSWOTSWOT