李开复-如何成为优秀演讲家

HowtoBecomeAGoodSpeakerKai-FuLeeCorporateVicePresidentMicrosoftCorporationWhyBeaGoodSpeaker?“Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink.”PericlesNotjust“presentation”,butalso“persuasion”Getpeople’s“mindshare”Influenceafriend,colleague,orbossTellpeoplewhatyoudid,andwhyitmattersLearnSpeakingSkillsWhatYou’llLearnToday:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryLearnSpeakingSkillsFirstTopic:LearnSpeakingSkillsDevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryWhatAreSpeakingSkills?Verbal(wordsspoken)Vocal(tone,range,appeal,credibilityofvoice)Visual(physicalappearance,gestures,eyecontact)7%38%55%DeliverySkillsCanbelearnedMostImportant:Enthusiasm“Thereisjustonesurecureforbadspeeches–Gettrulyexcitedonthesubject,and99percentofthefaultsofyourspeakingwilldisappear.”RobertMontgomeryDon’tacceptatalkwithoutenthusiasmCouldbefrominterest,experience,environmentExample:MartinLutherKingIhaveadream…thatonedaythisnationwillriseup;liveoutthetruemeaningtoitscreed.Weholdthesetruthstobeself-evidentthatallmenarecreatedequal.Nothowloud,buthowsincereVerbalSkills–BeSimple&ClearBesimpleandclear!Don’trambleStoptothinkifyouneedtoExampleone:DanQuaylecelebratesdemocracyExampletwo:DanQuayletryingtosay“Amindisaterriblethingtowaste”VerbalSkills–UsesimplewordsSpeakingisnotlikewriting!!!UsesimplewordsDon’tusecomplexsentencesCanyouunderstandthis:Text:Thedevelopmentofthisfrightfulmeansofdestructionwasardentlydemandedbytheperilsofthetimeandsituation.Simultaneously,however,anewparadoxicalsituationhasbeen….isuponuscontinually.Onecannotdefendoneselfeffectivelyanymore.--AlbertEinsteinVocalSkills:PlayyourvoiceProject&resonateyourvoiceNo“UM”sand“ER”s.(Pauseinstead)Tools:silence,loudness,intonation,speed“Youareright.Iamwrong.”–StalintoTrotsky“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry.”--JohnF.Kennedy“Iwelcomethiskindofexamination,becausepeoplehavetoknowwhethertheirpresidentisacrook.Well,I’mnotacrook.”--RichardM.NixonDon’toverdoit!!!Vocal+Verbal:Words+IntonationJohnKennedy:“Youneedtocontributetoyourcountry”“Asknotwhatyourcountrycandoforyou;askwhatyoucandoforyourcountry”.Quaylevs.BensonDebate:Quayle:IhaveasmuchexperienceintheCongressasJackKennedydidwhenhesoughtthepresidency.Answer1:“JackKennedyisbetterthanyou.”Answer2:Senator,IservedwithJackKennedy.IknewJackKennedy.JackKennedywasafriendofmine.Senator,you'renoJackKennedy.“VisualSkillsUSElection1960waswononvisualskillsComponentsofVisualSkills:EyesBodyHandsFaceVisualSkills–EyesLookforwardataudience(trust)Don’tshifteyeballs;don’tlookincornerDon’tlooktoomuchatcomputerscreenornotesLookatpeople’sfaces(noteyes)3-6secondsperpersonShiftrandomlyNod,smile,usefacialexpressionVisualSkills–BodyStandupwhentalkingWalkaround=informalDon’t:Rock,shakeLeantoomuchVisualSkills–HandsGesturecomplementstalkShouldcomenaturally,withoutthinkingMakesuretheymatch!NeedtoexaggeratealittleEspeciallywithlargeaudienceDon’tfidgetorputinpocketVideotapewholetalk&watchCanimprovehandgesturing!VisualSkills–FaceShowemotion!Mostofthetime:“Icarealotaboutthis.”“Ireallybelieveinthis.”“Ilovemywork.”Sometimes(inresponsetoquestions).“ThisisthemostoutrageousthingI’veeverheard.”“Iwillhavenothingtodowiththis.”LearnSpeakingSkillsNextTopic:DevelopthetalkDevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryTheKeyPoint:theGoaloftheTalkTheONEclearwalk-awaymessage.Theanswertothequestion:“Howwasthetalk?”Theonethingpeoplerememberin3monthsTheOriginPoint(Wheretheaudiencewas)TheKeyPoint(Whereyoutookthem)PersuasionMustHaveAudienceBenefitPutaudienceneedsatheart“What’sinitforyou?”Hastobetheirreason,notyoursMustconsiderfeeling,notjustreactionMusthaveright“you”Goodphrasestoknow:“Thisisimportanttoyoubecause…”“WhyamItellingyouthis?Because…”“Whatdoesthismeanforyou?Letmetellyou…”KnowyouraudienceExperience,knowledge,attitudeLearnSpeakingSkillsNextTopic:DevelopKeyPointOrganizeStoryDesignGraphicsPracticeTalkQ&ADeliveryOrganizingtheStoryYou’rethesalesmanFirstlessonforsalesmen:Tellthemwhatyou’regoingtosaySayitTellthemwhatyousaidOpeningBodyEndingTheOpeningYounevergetasecondchancetomakeafirstimpressionJerryWeissmanTheopeningAquestionFactoidAnecdoteQuotationAnalogyJoke(makeitrelevant!)CustomizetheopeningLeadtotheKeyPointGivea(veryshort)outline/overviewTheBodyBrainstormingintodatadumpConnecttheideasinto“mainthemes”ConnecttheteamsusingonelogicflowReadytowritetheslides?DON’T!!!DataDumpKeypoint“Howwasthetalk?Rememberin3monthsWhat’sinitforyou?RightyouAudiencebenefitAudiencefeelingGoodphrasestouse3-stepsalesmanOpeningJokeRelevantQuoteAnalogyDatadumpbrainstormingConnecttomainthemesClustersResearchbackgroundTransitionsRepeatKPIssue/ActionProblem/SolutionFeatureBenefitChronologicalFlowForm/FunctionOpportunity/LeverageEverythingagoodideamainthemesEnding&MainThemesTheFlowPossibleflows:Convincinglogic&orderSmoothtransitionsKeeprepeatingtheKeyPoint!SpatialNumericalChronologicalCompare/ContrastProblem/SolutionFeature/Benefit(See“PresentingtoWin”byJerryWeissmanformoreexamples)TheEndingEndw