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2013年叉装车市场发展深度分析报告北京华经纵横咨询有限公司二〇一三年四月关于我们北京华经纵横咨询有限公司的前身是“北京华经纵横经济信息研究中心”，是2003年依托国务院发展研究中心“中国经济报告课题组”成立的市场研究机构。公司业务包括产业研究、专项调查、项目可行性研究、IPO上市咨询及专项定制服务。作为国内权威市场研究机构，我们的成果得到了政府决策机构和企业界的高度评价。国务院发展研究中心中国经济报告课题组、中国国际工程咨询公司、北京大学经济学院、中国竞争情报学会、中国城市规划设计研究院、中国社会科学院工业经济研究所、国家发改委宏观经济研究院等国内知名研究机构对公司的发展给予了大力支持。展望未来，华经纵横将在研究的道路上不断探索创新，力争在5—10年内，成为国际知名的第三方市场咨询权威专业机构。网站简介中国产业竞争情报网（）是北京华经纵横咨询有限公司授权独家对外发布最新研究成果的网络平台。本网站将为广大客户提供极具价值性、前瞻性和指导性的市场研究及信息咨询服务，是市场环境监测的望哨、企业运营的导航员及管理决策的思想库，从信息、情报和知识的层次上保障政府和企业战略的实施。中国产业竞争情报网一贯秉持客观、严谨、专业的工作作风，致力于成为中国市场研究领域的门户网站。法律声明版权声明：除有特别说明外，本报告及其相关的外观、文字、图表、数据及附件的所有权均为北京华经纵横咨询有限公司所有。未经北京华经纵横咨询有限公司的书面许可，任何机构和个人不得对本报告及其相关的外观、文字、图表、数据及附件进行复制、翻版、修改、刊登、发表和引用，否则我公司将依法追究其侵权等相关法律责任。北京华经纵横咨询有限公司保留与本报告有关的一切权利。免责声明：本报告基于本公司研究部门及其人员依据可信的公开资料或实地调研获取的资料撰写，但本公司及其研究人员对这些信息的真实性、准确性和完整性不作承诺性保证。本报告可能因时间或其他因素的变化从而导致与事实不完全一致，敬请关注本公司就同一主题所出具的相关后续研究报告及发布的评论文章。本报告中的观点和结论仅供参考，本公司不对客户因参考报告内容而产生的相关后果承担法律责任。1目录第一章叉装车市场发展概况····························································1第一节叉装车市场及产品介绍·································································1一、叉装车产品介绍········································································1二、主要应用领域············································································2第二节叉装车市场发展概况回顾······························································2第三节叉装车市场相关政策、法规和标准解读············································3一、《机械行业“十二五”发展规划》··················································3二、《产业结构调整指导目录（2011年本）》··········································5三、《机械基础零部件产业振兴实施方案》············································5四、《促进中部地区崛起规划》···························································5五、《重大技术装备自主创新指导目录》···············································5六、《中国工程机械行业“十二五”规划》············································6第二章叉装车市场发展特点分析······················································7第一节叉装车市场竞争程度····································································7一、叉装车市场集中度·····································································7二、叉装车市场竞争类型··································································7第二节叉装车市场壁垒··········································································7一、叉装车市场进入门槛··································································7二、叉装车市场成长门槛··································································8三、叉装车市场壁垒预测··································································8第三节叉装车市场发展优劣势分析···························································9一、叉装车市场发展优势分析····························································9二、叉装车市场发展劣势分析··························································11第四节叉装车市场周期性、季节性等特点················································12第三章叉装车市场供需格局分析及预测···········································13第一节2008—2012年叉装车市场供给统计及影响因素分析··························13一、2008—2012年市场供给格局分析·················································13二、叉装车供给影响因素分析··························································15第二节2012年国内叉装车行业产品消费总体情况分析································16一、2008—2012年市场需求趋势·······················································16二、叉装车需求影响因素分析··························································17三、2012年市场需求领域及构成分析·················································19第三节2013—2015年国内叉装车产品供需格局预测···································202一、市场供给预测··········································································20二、市场需求预测··········································································20三、影响市场供需结构主要因素分析及预测········································22第四章叉装车市场价格走势及影响因素分析····································23第一节2008—2012年叉装车市场价格走势···············································23第二节影响叉装车市场价格走势主要因素················································23第三节叉装车市场价格地区分布与主要影响因素·······································25一、叉装车市场价格地区分布··························································25二、叉装车市场价格区域性影响因素分析···········································25第五章叉装车市场销售渠道及客户群研究········································26第一节叉装车市场销售渠道结构····························································26一、主力型渠道·············································································26二、主力型渠道·············································································26三、紧凑型渠道·············································································26四、伙伴型渠道·············································································27五、松散型渠道·············································································28第二节叉装车市场营销渠道建立策略······················································28一、大客户直供销售渠道建立策略····················································28二、网络经销渠道优化···································································29三、渠道经销管理问题···································································29第三节叉装车市场主要客户群分析·························································30一、客户群消费特征分析································································30二、客户群稳定性分析·············································