英文稿饭店管理(双语)教学大纲2014版定稿

SyllabusofHotelManagement(BilingualinChineseandEnglish)CourseCode：020142ACourseName：HotelManagementCredits：2Assessment：UniformExaminationPreparatoryCourses：TourismStudy,ManagementI.InstructionalobjectiveHotelManagementisacorecourseforuniversitystudentsmajoringintourismmanagement.Onthebasisofmanagementscience,thecoursestudiesthedistinguishingfeaturesofhotelmanagementandthoseoftheroutinebusiness.Onthecompletionofthiscourse,andwithresearchofclassicalcases,thestudentswillhaveacquiredtheknowledgeaboutfrontiermanagerialphilosophyandmanagingtechniquesofhotelbusiness,theworld-top-levelhotelmanagementgroupcorporations,thebackgroundinwhichthegroupsareestablishedandthetrendoftheirdevelopment.Essentially,thestudentswillhaveagoodcommandofbasictheoryandskillsforhotelmanagement.Withpracticaltraining,theywillbecomeacquaintedwiththeworkprocedureoffrontdesk,house-keepingandfoodandbeverageservices.Themasteryandacquisitionendowsthestudentswithhigherprofessionalqualitiesandexpertiseandadaptsthemtothefutureworkinhotelbusinessandtourismindustry.Thecoursestudywilllayagoodfoundationforstudentsintheircontinuedstudyandengagementinmanagingothermodernserviceindustries.II.Teachingrequirements2.1contentsKeypointsofthestudyareasfollows:1.Theevolutionhistoryandpresentsituationofhotelandhospitalitybusiness,hotelclassificationandstar-hotel-ratingstandardsaswellasthegeneralviewanddevelopmenttrendofhotelmanagementgroups.2.Thebasicconcepts,contentandfunctionofhotelmanagementandhotelorganizationalstructure.Onthebasisofmanagementknowledge,thestudentswillfurtherlearnabouttheessenceofhotelmanagementandestablishtheconceptionofstrategicmanagement.3.Introductiontotherelevanttheoryofhotelservicemanagement,designofservicestandardsandtherulesofhowtocarryoutservicequalitymanagementaswellasthecases.4.Thefrontofficeorganizationalstructureandrelatedresponsibility.Mainly,thestudentsneedtobefamiliarwiththefrontofficebusinessandoperationalprocessandlearnconstantchangingroom-reservingtechniquesandhaveasystematicknowledgeabouttheguest-meetingrequirementsinfrontdeskservice.Thatwillhelpthestudentstolayasolidfoundationtodeveloptheessentialqualitiesashotelprofessionals.5.Housing-keepingmanagementinvolvingthemanagementofhouse-keepingservice,equipmentsandroomsupplies,guestsecurityandsafety,whichenablesthestudentstocopewithanyproblemwheneveritarises.6.Featuresoffoodandbeverageservice,businessorganizationandcostcontrolwhichhelpstudentsknowaboutthekeyworksandtheworkingprocedureoffoodandbeveragedepartment,especially,banquetserviceandorganizing.7.SpecialtyandoperatingtechniqueofhotelmarketingandPRactivities,whichenablesstudentstoapplytheknowledgeofpublicrelations,marketingande-commercetothefutureworkandmastertheskillsofhotelcrisismanagement.8.Introductiontohotelhumanresourcesmanagement,includingemployeerecruitment,motivationandtrainingprogramswithcaseanalysis.Thein-depthinterpretationwilldiscussthetopicsaboutstar-hotel-ratingstandard,thedevelopmenttrendofwell-knownhotelmanagementgroups,hotelservicemanagementandrelevanttheories,themanagementoffrontoffice,foodandbeverageservice,house-keepingserviceandhumanresourcesmanagement.Theextensivereadingonmanagerialtheory,organizationmanagementandmarketingmanagementwillbeconductedbythestudentsastheyhaveacquiredthebasicknowledgeintheirpreviousstudies.2.2.TeachingmethodologyMostofthelectureswillbegiveninclassrooms,supportedbycaseanalysis,experiments,roleplay,visitsandon-the-spotinspections.2.3.ExaminationThefinalclosed-bookexaminationresultaccountsfor40%ofthetotalmark.Theusualperformanceof5to6assignments,includingexperiments,accountsfor30%andtheother30%willberesultsofcomparativestudyontwohigherstarhotels.Asaresult,thestudents’theoreticalknowledgeandpracticalcapabilitywillbeexaminedeffectively.2.4.StudyrequirementsPriortolearningthecourse,studentsneedtocompletethecoursesofintroductiontotourism,managementscience,marketing,financialmanagement,humanresourcesmanagementandotherrelatedcourses.Thecompletedassignmentsmustbehandedinpunctually,includingbriefdissertationsandon-the-spotinvestigationreports.Thestudentsarerequiredtokeepthemselvesknownaboutthelatestdevelopmentoftwoorthreehotelmanagementgroupswhichiswell-knowndomesticallyandabroad.Theyshouldregularlyvisitthegroups’websitesandtakeintensiveorextensivereadingofdesignatedtextbooksandrecommendedliteraturesforreference.III.TimeallocationTimeallocationnumberchapterlectureexperimentotherstotal1ChapteroneBriefaccountofHotelSection1:thedefinitionofhotel；1.Section:Evolutionofhotel；Section3:Hotelstarclassificationandrating;Section4:briefintroductiontomajorworld-leadinghotelgroups3periods2periods1period（watchingteachingvideofilms）6periods2ChaptertwoSection1:Basictheoryofhotelmanagement;Section2:Hotelorganizationalprincipleandorganizationforms;Section3:hotelsystems1period1period(caseanalysis)2periods3ChapterthreeSection1:Theoryassociatedwithhotelservicequality:section2:managementofhotelservicequality2periods2periods4periods4ChapterfourSection1:Briefaccountoffrontoffice;Section2:Room-reservingtips;Sect