国际商务函电新教案

1丽水学院教案2011——2012学年第一学期课程名称国际商务函电任课教师杜顺2ChapterILayoutofBusinessLetter【TeachingAims】AsChinaopenswidertotheoutsideworld,itsforeigntradehasexpandedgreatlyinrecentyears.Meanwhile,competitionisbecomingkeenerandkeener.Toattractmorecustomers,well-writtenbusinesslettersoftenplayanimportantrolebesidesgoodqualityandreasonableprice.Soitisoftheutmostimportanceforthestudentswhowanttobeengagedininternationaltradeinfuturetolearnhowtokeepintouchwithfirmsormerchantsabroadbycorrespondenceandhowtodrafteffectivebusinessletters.Millionsofbusinesscommunicationswhichweretransmittedbycableortelexarenowbeingsentbyfaxore-mail.Businessletter-writingisalsoexperiencingarebirth.Thispartdealsmainlywiththelayoutofandthepartscontainedinabusinessletter.Throughstudyofthispart,studentswillmastertwolayoutstyles,sevenprincipalparts,sevenoptionalpartsanddifferentwaysofaddressinganenvelope.【Main&DifficultPoints】1.Twostylesoflayout2.Sevenprinciplepartsandsevenoptionalparts3.Addressingenvelopes【KeyWords&Expressions】letter-headinsidenameandaddressbodyofalettersalutationattentionlineblockedstyleindentedstyle【TeachingContents】BriefIntroductionBusinesslettersaretheprinciplemeansusedbyfirmsorcompaniestokeepintouchwiththeircustomers.Theysendbusinessletterstoaskforortoconveyinformation;tomakeortoacceptanoffer;todealwithmattersconcerningnegotiationofbusiness,etc…Althoughformalityinbusinessletterwritingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Choiceoflayoutisamatterofindividualtaste,butitisbettertofollowestablishedpractice,towhichthebusinessworldhasbecomeaccustomed.Itisgoodtoadoptoneformoflayoutandsticktoit.【Teachingtype】Theoryteaching,discussion,practice【TimeArrangement】Step1:BriefIntroduction(10m)Step2:Layoutofbusinessletterindetails(2h)Step3:Revision(5m)Step4:Homework(5m)3【TeachingMethods】Instruction,discussion,practice【TeachingResources】Multi-media【TeachingProcedures】Step1.LayoutofbusinessletterindetailsⅠ、Thewritingofbusinessletter商业书信的撰写商业书信的特点:1、完整2、具体3、清楚4、简洁5、礼貌6、体谅7、正确Ⅱ、Stylesoflayout1.IndentedForm/Style缩头式，缩行式2.BlockedStyle齐头，平头式3.ModifiedStyle/Semi-IndentedStyle混合式→ModifiedBlockwithIndentedParagraphs段落缩头式ModifiedBlockwithBlockedParagraphs段落齐头式Ⅲ、TheStructureofaBusinessLetter(Ⅰ)SevenMain/PrincipleParts七个主要部分1．TheHeadingorLetter-head信头→公司名称和地址（nameandaddressofthecompany）电话、电传、传真号码、电报挂号(telegraphicaddress)、e-mail2．TheDate/DateLine日期1）年份应完全写出：eg.19982）月份应用英文，不用数字3）月份名称可缩写：Aug.,Oct.4）24thMarch,2007(Br.Style)March24,2007(AmE.Style)3．TheInsideNameandAddress封内名称，地址(1)Generally,theinsidenameandaddressinanEnglishbusinesslettershouldincludethefollowing:1）thenameofthefirmorcompanyaddressedto2)numberandstreet门牌号码和街名3）nameofcity,stateorcountryanditspostalcode所在城市、州、县名及邮政编码P.O.Box信箱44）nameofcountry(2)C/O:careof转交(3)行名前（以人名为行名）冠以“Messrs”,表客气4．TheSalutation称呼商业函件多用DearSirs,不能单独用Sirs.公事函件用DearSir.半公半私用DearMr.美国人常用Gentlemen,后用冒号DearSirs后用逗号5．TheBody1)TheOpeningSentences开头语2）TheBodyoftheLetter信的正文3）TheClosingSentences结尾语a.用分词短语开头Awaitingyourgoodnews,weare,b.用完整句子开头Weawaityourgoodnews.6．TheComplimentaryClose结束语，结尾敬语1）Thecomplimentarycloseisapolitewayofbringingalettertoaclose.Itkeepsintonewiththesalutation.Themostcommonusedsetsofsalutationandcomplimentarycloseare:Formal:DearSirs,….YoursfaithfullyGentlemen:…TrulyyoursLessformal:DearMr.Henry:…YourssincerelyDearMs.Smith:…Yourscordially2）Formal顺序Verysincerelyyours,Yoursverysincerely,YourssincerelySincerelyyoursSincerely,7．TheSignature签名Thenameofthefirmthatthewriterrepresentsshouldbewrittenincapitalsbelowthecomplimentaryclose,followedbythesignatureofthemanager.Tosignwitharubberstampshowsdiscourtesy.商号名称用大写，再由负责人签名，用图章有欠礼貌。(Ⅱ)SevenOptionalParts选择部分1．TheReferenceNumber/Thereferences存档编号，案号5Thereferencesmayincludeafilenumber,departmentcodeortheinitialofthesignerofthewriter.Theyaremarked“OurRef.”and“YourRef.”toavoidconfusion.Theymaybeplacedimmediatelybelowtheletterhead.Eg.Ourref.:LGB/w.w.Yourref:JDM/je1)facilitatethewriter’snumberingandfilingthelettershereceives便于发信人编号归档，以便将来查阅。2)enablethewriterortherecipienttolinkthereplywiththepreviouscorrespondence便于写信人或对方将回函与以往的信件联系起来。2．TheAttentionLine注意事项，致收信人Generally,itisusedwherethewriterofaletteraddressedtoafirmoracompanywhishestodirectittoaspecificperson.Itgenerallyfollowstheinsideaddressandwastwoline-spacingabovethesalutation,underlined.需注明对方经办人，希望收信商号将信迅速交经办人办理，可用Attention/Attentionof,用于称呼上两行，加底线。Eg.FortheattentionofMr.SmithAttention:Mr.SmithAttentionofMr.Smith,ExportManagerAttentionofPurchasingManager3．TheSubjectLine/ReLine/TheSubjectHeadingorCaption事由，事由栏→Mainheading:主标题Paragraphheadings:分标题Itgivesabriefindicationofthecontentoftheletter.Therearetwokindsofsubjectheadings---mainheadingsandparagraphheadings.Themainheadingistypedtwoline-spacingbelowthesalutation,underlined.Theparagraphheadingisplacedatthebeginningofeachparagraphtoshowwhatsubjecttheparagraphisdealingwith.标题分为主标题和分段标题。主标题在称呼下面空两行，加下横线。分段标题放在每段之首，表示这一段所涉及的主题。4．TheReferenceNotation经办人代号主办人代号：referenceinitialsIdentificationMark/Theidentificatio