企业形象设计(VI)与视觉文化时代

湄洲湾职业技术学院毕业设计（论文）课题名称企业形象设计(VI)与视觉文化时代系别信息工程系专业计算机应用技术班级计机081姓名朱金聪学号0802010132指导教师林碧莲年月日企业形象设计（VI）与视觉文化时代Corporateimagedesign(VI)andVisualCultureAge[摘要]在日趋激烈的企业发展中,越来越多的企业认识到企业形象的重要性。在与时代发展的同时，企业视觉识别系统VI也延伸到更高的领域，逐渐成为企业信息、形象宣传的重要渠道，具有迅捷、传播范围广等优势，VI的含义也逐渐应用企业中，为企业形象识别、企业开拓了新的空间和视觉文化，企业形象成为主导企业的潮流。在企业产品依靠品牌营销的今天,VI设计对企业品牌战略有着重要的地位和作用。对于一个现代企业来说,没有VI设计就意味着它的形象将淹没于商海之中，意味着它的产品与服务毫无形象可言，意味着企业理念与精神的涣散。暖暖家居纺的VI设计正是这种思想指导下的具体体现。企业视觉识别是企业所独有的一整套识别标志，它是企业理念的外在的、形象化的表现，理念特征是视觉特征的精神内涵。企业视觉文化是企业形象识别系统的具体化、视觉化。内涵包括企业标志、企业名称、企业商标、企业标准字、企业标准色、象征图形、企业造型等。暖暖家居纺是一家规模中等的企业，公司成立于2007年，主要从事的会议、住宿、餐饮、娱乐一体化的家居生产，企业形象往往能使企业组织在各方面发生积极性的变化，从而综合作用于企业的相关组织和个人，产生全方位的功效。在确保VI视觉识别系统的有效执行，同时也要确保统一、严肃，特别要作好宣传工作确保全员参与，实施过程中要得到全体员工的理解和支持，通过VI系统的运行，有效地提高企业的凝聚力和员工的忠诚度，提高客户的满意度，并使企业在社会公众中获得更多的信任、支持和赞誉。所以说，企业的发展离不开企业现象设计。[关键词]企业形象VI设计视觉文化[Abstract]Enterprisedevelopmentintheincreasinglyfierce,moreandmoreenterprisesrecognizetheimportanceofcorporateimage.Atthesametimewiththedevelopmentofthetimes,corporatevisualidentitysystemsVIalsoextendstohigherareas,hasbecomecorporateinformation,theimageofanimportantchannelforadvocacy,withrapiddisseminationofawiderangeofadvantages,VIgraduallyapplythemeaningoftheenterprise,inordertoCorporateIdentity,businessandopeningupnewspaceandvisualculture,corporateimagetobecometheleadingbusinesstrends.Intheenterpriseproductstodayrelyonbrandmarketing,VIdesignofcorporatebrandstrategyhasanimportantstatusandrole.Foramodernenterprise,thereisnoVIimageofthedesignmeansthatitwillbesubmergedintotheseainthebusiness,itsproductsandservicesmeansthatthereisnoimageatall,meansthatcorporateconceptandspiritoflax.ThewarmhomespunVIdesignundertheguidanceofthisideaisaconcretemanifestation.Corporatevisualidentityisasetofuniquebusinessidentifier,whichistheexternalbusinessidea,andvisualizetheperformance,philosophyischaracterizedbyvisualfeaturesspiritualcontent.Corporatevisualcultureisthecorporateimagerecognitionsystemoftheconcrete,visual.Connotationincludingcorporatelogo,businessname,logo,thewordenterprisestandards,enterprisestandardsforcolor,asymbolofgraphics,enterprisemodelingandsoon.Homespinningisawarmmedium-sizedbusinesses,thecompanywasfoundedin2007,mainlyengagedinthemeeting,accommodation,catering,entertainmentandhomeintegration,production,corporateimageinallbusinessorganizationstendtomakepositivechangeshavetakenplace,therebyintegratingeffectonthebusiness-relatedorganizationsandindividuals,resultinginfulleffect.VIvisualrecognitionsysteminensuringtheeffectiveimplementationmustalsoensurethataunified,serious,inparticular,shouldbeplacedonadvocacyworktoensurethefullparticipationintheimplementationprocesstogettheunderstandingandsupportofallstaff,throughtheVIoperationofthesystem,effectivelyimprovethecohesionoftheenterpriseandemployeeloyalty,improvecustomersatisfaction,andenableenterprisestogainmorepublictrust,supportandpraise.Therefore,theenterprise'sdevelopmentisinseparablefromthephenomenonofthedesignbusiness.[Keyword]CorporateImage；VIDesign；VisualCulture目录摘要..................................................................................................................................错误!未定义书签。Abstract..............................................................................................................................错误!未定义书签。1绪论..............................................................................................................................错误!未定义书签。2设计制作步骤...........................................................................................................错误!未定义书签。2.1管理信息系统概述...............................................................................................错误!未定义书签。2.2项目价值优势......................................................................................................错误!未定义书签。2.3消费者需求..........................................................................................................错误!未定义书签。2.4市场细分及市场定位...........................................................................................错误!未定义书签。2.5竞争形势分析......................................................................................................错误!未定义书签。2.6行销组合策略......................................................................................................错误!未定义书签。2.7目标消费群（对谁说）.......................................................................................错误!未定义书签。2.8公关活动开展(2010年5月—2010年12月)......................................................错误!未定义书签。2.9上半年推广策略..................................................................................................错误!未定义书签。3企业的形象标识的三大功能.................................................................................错误!未定义书签。3.1识别功能.............................................................................................................错误!未定义书签。3.2管理功能.............................................................................................................错误!未定义书签。3.3传播功能..........................................................................................................