设定目标培训

Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc1SettingObjectives设定目标Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc2Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme硒俴諺最TheTrainingCycle训练循环图Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc3Knowledge,SkillsandAttitudes知识,技巧及态度Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc4Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc5RequirementsForLearning&SubsequentChangeInBehaviourBackOnTheJob针对训练後的学习及改变工作行为的要求Head-Knowledge头-知识Participantsneedtoknowandunderstandthetopic参加者必需知道并了解主题Hands-Skills手-技巧Participantsneedtohavepractisedtheskillsinahands-onwayinaprotectedenvironment参加者必需实际地练习技巧Heart-Attitudes心-态度Participantsneedtowanttodosomethingdifferentandtofeelconfidentintheirheartsthatitwillbeworthwhile参加者必需有心想要改变,并对它的价值深具信心.Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc6Common&ProblematicAttitudes共通及有问题的态度•Junkie:Trainingismybirthright-that’soneofthereasonsIjoinedO&M..Sofaryouhaveletmedown-youhaven’tgivenmeenough....andbythewaynevercanJunKie:训练是我的权利那也是我进入奥美的其中一个原囚,到现在为止,你们己经让我失望.你们给我的根本不够.....以这种方式看来,永远不可能足够•Escapist:Trainingisfunandgetsmeawayfromthedailygrind.WhatgoesoninthetrainingsessionbearsnorelationtotherealworldbackattheofficeEscapist:训练很有趣,而且可以让我远离我的日常工作,但训练的内容和我的日常工作似乎都没有关连性.•Whatcanwedoaboutthese?我们该怎麽办呢?Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc7IfYouHitaCynictheCompetenciesStoryUsuallyDisarms如果你遇到一个愤世嫉俗的人通常先化解敌意Idon’tknowwhyI‘mherebecauseIammuchmoreexperienced/smarterthaneveryoneelse我不知道为什麽我会在这里,因为我比别人都聪明而且我的经验也比别人都来的丰富Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc8WeHaveToAssumeOurPeopleAreAlreadyHighlyCompetent.....…我们必需假设我们的员工已经有很好的能力Competence有能力Incompetence没有能力Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc9........ButToLearnTheyNeedToBeinaStateofConsciousCompetence......但为了要学习,他们必需身处在一个有意识有能力的状态下Unconscious无意识Conscious有意识Conscious有意识Unconscious无意识Competence有能力Incompetence没有能力Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc10Improvedperformanceonthejob改善工作表现Competencies能力•Whenplanningaprogramme,writedownwhatyouwantparticipants,attheendofthesessionto在计划一个节目时,写下你希望参加者在课程结束後–Knowingtheirheads在他们的脑袋中学到了什麽–Havepractisedwiththeirhands身体力行了些什麽–Feelintheirhearts用心体会了些什麽•KSAbuildtocompetenciesonthejob知识/技巧/态度建立了工作的能力•Theapplicationofcompetenciesdeliversaresult运用自己的能力才能达成结果Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc11KSAExample:AdoptACountryK1.Knowtheregion&OMAPbetter2.Knowtheiradoptedcountry&O&Minthatcountryinconsiderabledepth3.UnderstandthedimensionsofworkingacrosstheregionwithpeoplefromdifferentculturesS4.Havepractisedlistening,inquiring,influencingandrelationshipbuildinginnonhometown/countryenvironment.5.Havepractiseddrivingtosolutionsonmajorclient/agencyprojectsincrosscountryteamsA6.Feeltheyarepartofanetworkoflikemindedpeople7.Feelabiteliteandrecognisedfortheirpotential8.WanttostayandbuildtheircareerswithO&M9.FeelencouragedtospreadtheirwingsandcontributemoreOgilvy&MatherRef:TRAINING/TT/3SETOBJ/rc12KSA’sExample:SellingK1.Knowthatsellingisakeypartoftheirjobsandcareerprogression2.Understandhowtorecognise,nurture&protectgreatideas3.Knowhowtheirclientsbuyideas&actaccordinglyS4.Havepractised....Differentbuyingsituationsinroleplays5.Presentingwork,inparticularbringingtheatre,drama&flair6.ProtectingworkbyovercomingobstaclesandresolvingconflictA7.Feelpassion,courage&convictionforthecauseofsellinggreatwork8.HavethetenacityofbulldogswhenitmattersOgilvy&MatherRef:TRAINING/TT/3SETOBJ/rc13KSAExerciseKSA练习ThinkaboutatrainingsessionyouhavejustconductedorareduetoconductandwritedowntheKSAyoumustdeliverforsuccessimprovedperformancebackonthejob试著回想一个你刚参与或正要参与过的训练,并写下成功必备的知识,技巧及态度在回到工作岗位後改善工作表现Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc14TypesOfTrainers训练者的种类KeyDimensions主要条件k*KKnowledgeandexperienceofsubject对主题的知识及经验s*STeachingskills传授技巧a*AAttitude-concernforneedsforlearners态度-关心学习者的需要Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc15kTypes:LowKnowledge&ExperienceOfSubjectk型态:较少的知识及经验High高Low低Concern关心Low低High高Skills技巧Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc16TheEndearingBumblerk.s.A.ThePersuaderk.S.A.TheArrogantCharlatank.S.a.TheIncompetentk.s.a.kTypes:LowKnowledge&ExperienceOfSubjectk型态:较少的知识及经验High高Low低Concern关心Low低High高Skills技巧Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc17Assumption假设OurTrainershaveanappropriateknowledgeandexperienceoftheirsubjectmatter-theyareall对於训练的主题,我们的训练者有足够的知识及经验KOriftheydon’twhenfirstasked,theydotheirhomework!或者,如果在他们第一次被问及时不知道的话,他们便会回家作功课!Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc18TheHumbleExpert谦卑的讲师K.s.A.TheOgilvyTrainer奥美的讲师K.S.A.TheDirectiveInstructor命令式的讲师K.S.a.TheBoringLecturer无趣的讲师K.s.a.KTypes:HighKnowledge&ExperienceOfSubjectK型态:较多的知识及经验High高Low低Concern关心Low低High高Skills技巧Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc19TheBoringLecturerK.s.a.无趣的讲师•Oftenahighlyplacedexpert通常是身经百战的专家•Likestobeseenassupportingtraining希望被视为支援性的训练It’spartofourculture这是我们文化的一部份•Lacksskills.Tendstousenotesratherthanoverheads缺乏技巧.多半是使用讲义而非投影片•Oftenapprehensiveandnervousinside内心通常焦虑,恐惧的Ogilvy&MatherRef:TRAINING/TT/3SETOBJ/rc20Participantsoftenfallasleep参加者通常会睡著TheBoringLecturerK.s.