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PackagingTechnicalAwarenesstraining-Munich2010FunctionsandrolesofpackagingPackagingisameans,notanendinitself2HistoricalrolePastPresentFuturecontainsprotects(physically)transportspreservessells(shelfappeal)communicatesinformsenablesusage(convenience)promotesreuseacts(intelligent)interactsisenvironmentallysoundPackagingTechnicalAwarenesstraining-Munich2010PackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix3PackagingAttributesDemandsonPackagingPackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingMaterialStructuraldesignPrinting&DecorationGraphicdesignPackagingTechnicalAwarenesstraining-Munich2010PackagingMatrixEachproductwillbepackedinseveralpackagingarticles4PackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingPackagingTechnicalAwarenesstraining-Munich2010PackagingLevelsTerminology5PrimarypackagingSecondarypackagingTertiarypackagingPackagingTechnicalAwarenesstraining-Munich2010PackagingLevelsTerminologyandexamples6PrimarypackagingSecondarypackagingTertiarypackaging=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPackagingTechnicalAwarenesstraining-Munich2010PackagingLevels7Somedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…HoweversomedemandsarespecifictoeachlevelPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPackagingTechnicalAwarenesstraining-Munich2010PackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel8PrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPackagingTechnicalAwarenesstraining-Munich2010Primary:FoodContact4casesofproductin“FoodContact”withpackagingmaterial9MaterialphysicallytouchingtheproductExamples:-Milkini-Tender(cartontrayinsideandOPPwrapper)Bagorboxwhenprimarypackis:-Twistwrapper(e.g.One-by-One,Imagine)-Non-sealedpralinetray(ILM)Retailcaseforwrappedproducts(e.g.Mignonette,WTR)Materialin“air”contactwithproductMaterialincontactwithsealedlowbarrierfilmcontainingtheproductHermeticallysealedproductwithlow/insufficientbarrierfilm,permeabletocontaminants–mostvulnerablearehighlyabsorbentproducts(largesurface,mobile,fatty–e.g.powders)-PEcoatedbag(e.g.Pavlidescocoabev.)-OPPpouchfortwistedproductsinco-packing(e.g.TCOsegments)Materialincontactwithproductinconsumptionphaseafteropening-Sealedpralinetray-Sealedtabletsandbarsstoredafteropening(noteateninonego-contaminationbasedontimeuntileaten)PackagingTechnicalAwarenesstraining-Munich2010PackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel10=foodcontactand/orsalesunit=SRPordisplay=packagingassembly=transportationunit=SKU=palette=UnitloadPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-Foodcontact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-TradeguidancePackagingTechnicalAwarenesstraining-Munich2010CU:PackagingIntegrityFeature(PIF)AllMondelēzInternationalproductsshallhaveaPIF11Definition:“APIFisapackageseal,featureoraddition,appliedduringoriginalmanufacture,whichpreventsopeningthepackageinthenormalmannerwithoutdestructionorpermanentdisplacementofthefeature.”APIFhastoprovideevidenceofpackageandsealintegrity,butitdoesnotmeanthatapackageistamperproof.Documentation:CorporateQualityProcedure:7.3-20PackageIntegrityPaperstickerOverwrapfilmTearstripsticker(partly)removablestickerPackagingTechnicalAwarenesstraining-Munich2010CU:Easyopening(EZO)Feature&GraphicAnynewpackagewhichislaunchedbyKraftFoodsshallhaveafunctionalEasyOpening(EZO)andagraphicdescriptionoftheEZO12Definition:AcontrolledEZOfeatureenablestheconsumertogetaccesstoaproducthelikestogetinaconvenientwayandwithoutusingadevice(e.g.tool).Background:Aspartofthe“CreatingConsumerBrandValue”strategytheobjectiveofEZOforallKraftproductshasbeenwidelycommunicated.Packageswhichareeasytoopenandreclosesupporttheconsumerinterestinconvenienthandling.Documentation:BestPracticeonEZOPeel‘nsealVAFPTeartapePackagingTechnicalAwarenesstraining-Munich2010CU:RecloseFeatureReclosefeatureisrecommendedformulti-serveproducts13Definition:Areclosefeatureallowstheconsumertocloseapackagingprovisionallyafterfirstorfurtheropenings.Itisdesignedtoholdthepackagingcontentinsideandgiveacertainprotectiontotheremainingproduct.Background:Ifapackisdefinedasamulti-portionpacktheconsumerwouldnormallyexpecttobeabletoreclosethepackafterusage.Inaddition,theinclusionofrecloseshouldbealignedtothepackservingsizeandlinkedtotheH&Wpolicy.TwistoffcapHingedlidPeel’nsealVAFPIIPackagingTechnicalAwarenesstraining-Munich2010CU:PlatformspecificrequirementsSome“packagingplatforms”ar
本文标题:食品包装英文PPT
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