比利时联合商学院MBA案例关于EDF和RWE的比较研究EN

EDFvs.RWEEDFvs.RWEBusinessIntelligenceConceptsIIM/EURO-MBAStudiesMarch2005Preparedby:Preparedby:NikolaNovakovicNikolaNovakovicNenadStankovicNenadStankovicPredragSmiljicPredragSmiljicBogdanGasovicBogdanGasovicZeljkoBajicZeljkoBajicHISTORYANDBACKGROUND(EDF)HISTORYANDBACKGROUND(EDF)The2000sThe2000sThe90sThe90sThe70The70--80s80sThe50The50--60s60sAEuropeanenergyleaderwithaworldwidepresence.AEuropeanenergyleaderwithaworldwidepresence.In2001,theEDFsigneditsAgenda21*andEDFpublishedits20In2001,theEDFsigneditsAgenda21*andEDFpublishedits20commitmentscommitmentstoqualitypublicserviceinFrance.toqualitypublicserviceinFrance.In2002,theEDFGroupwasreorganizedonthebasicofIn2002,theEDFGroupwasreorganizedonthebasicof““geographicalgeographicalbranchesbranches””andand““businesslinesbusinesslines””..Internationalexpansionandsustainabledevelopment.Internationalexpansionandsustainabledevelopment.EnergyselfEnergyself--sufficiencyandelectricalcomfort.sufficiencyandelectricalcomfort.Theoilshockofthe1970sledFrancetochoosenuclearpower.Theoilshockofthe1970sledFrancetochoosenuclearpower.ThesewerealsoyearsofstronggrowthintheuseofmoresophisThesewerealsoyearsofstronggrowthintheuseofmoresophisticatedticatedhouseholdappliancesandelectricheating.householdappliancesandelectricheating.EDFalsofocuseditsresearcheffortsonhighEDFalsofocuseditsresearcheffortsonhigh--performanceelectricprocessesperformanceelectricprocessesforindustry.forindustry.FromenergyconstructionprogrammetotheeraofhouseholdcomfoFromenergyconstructionprogrammetotheeraofhouseholdcomfort.rt.EDF,acompanythatwasnationalisedin1946,wasgivenresponsiEDF,acompanythatwasnationalisedin1946,wasgivenresponsibilityforbilityforgenerating,transmittinganddistributingelectricitythroughoutgenerating,transmittinganddistributingelectricitythroughoutFrance.France.EDFEDFHISTORYANDBACKGROUND(RWE)HISTORYANDBACKGROUND(RWE)19901990--2000200019811981--1989198919681968--1980198019591959--1967196719461946--1958195819311931--1945194519211921--1930193018981898--19201920FromdiversifiedGrouptoleadingforenergyandenergyFromdiversifiedGrouptoleadingforenergyandenergy--relatedservicesinrelatedservicesinEuropeEuropeLookingfornewpathsLookingfornewpathsChangingenergypolicyChangingenergypolicySettingthestageforthefuture:Ligniteornuclearpower?Settingthestageforthefuture:Ligniteornuclearpower?FromreconstructiontointernationalinterconnectedpowerexchanFromreconstructiontointernationalinterconnectedpowerexchangegeTryingtimesTryingtimesDevelopmentofinterconnectedpowerexchangeDevelopmentofinterconnectedpowerexchangeFoundationofthecompanyandsettingthecourseFoundationofthecompanyandsettingthecourseRWERWECOMPANYOVERVIEWCOMPANYOVERVIEW31.70831.70831.90931.90931.10331.10332.41132.411Currentassets(mil.eur.)Currentassets(mil.eur.)114.067114.067114.991114.99161.57761.57762.40662.406Fixedassets(mil.eur.)Fixedassets(mil.eur.)7.7367.7364.9044.9045.9335.9335.2895.289Cashflowsfromoperatingactivities(mil.eur.)Cashflowsfromoperatingactivities(mil.eur.)5.5045.5046.8336.8334.5044.5045.5515.551Operatingresult(mil.eur.)Operatingresult(mil.eur.)11.02511.02511.02611.0267.2417.2418.4768.476EBITDA*(mil.eur)EBITDA*(mil.eur)167.000167.000131.765131.765127.028127.028EmployeeEmployee4814818578571.0501.050953953NetIncome(mil.eur.)NetIncome(mil.eur.)66.23666.23667.08867.08846.63346.63343.87543.875Revenue(mil.eur.)Revenue(mil.eur.)20022002200320032002200220032003EDFEDFRWERWE*EBITDA-OperatingprofitbeforedepreciationandprovisionsBUSINESSFIELDSBUSINESSFIELDSNewbusinessesRenewablesOtheractivitiesNewbusinessesRenewablesOtheractivitiesEnergyservicesCogenerationTechnicalmanagementEnergyservicesCogenerationTechnicalmanagementTradingSupplyandretailTradingSupplyandretailTransmissionDevelopmentandoperationofhighandextrahighvoltagegridsTransmissionDevelopmentandoperationofhighandextrahighvoltagegridsDistributionOperationofmediumandlowvoltagedistributiongridsDistributionOperationofmediumandlowvoltagedistributiongridsGenerationNuclearFossil-firedHydroWindOthersourcesGenerationNuclearFossil-firedHydroWindOthersourcesEDFEDFCorporateServicesPropertyITInfrastructureHR,AuditingCorporateServicesPropertyITInfrastructureHR,AuditingOperationWaterandwastewaterWastedisposalandrecyclingOperationWaterandwastewaterWastedisposalandrecyclingSalesElectricityGasEnergyderivateswaterSalesElectricityGasEnergyderivateswaterTradingGenerationThewholesalemarketsalesTradingGenerationThewholesalemarketsalesGenerationNuclearCoalHydroWindRenewablesGenerationNuclearCoalHydroWindRenewablesRWERWERWEAGRWEPowerRWEEnergyRWEnpowerRWETradingRWEThamesWaterNoncorebusinessRWESystemsGENERATIONUpstreamGas&OilRWEDEARenewablesHarpenRegionalEnergyCompaniesGridsElectricity/GasIndustrialSolutionRWESolutionsSalesnpowerRenewablesnpowerrenewablesGENERATIONRegionsORGANIZATIONALCHART(RWE)ORGANIZATIONALCHART(RWE)EDFGroupWorldORGANIZATIONALWORLDMAP(EDF)ORGANIZATIONALWORLDMAP(EDF)RESEARCH&DEVELOPMENTRESEARCH&DEVELOPMENTElectricitysectorElectricitysectorDistributedpowerDistributedpowergenerationgenerationPowerplanttechnologyPow