品牌一致

精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料TRAININGACTIVITYOUTLINE培训活动纲要Task:BrandIdentity任务：品牌一致Code序号:OH-SM-CS-S003Objectives：Attheendofthissession,eachtraineewillbeabletoensuretheprotectionandcorrectuseofbrandidentitybysalesassociates.目的：课程结束后，每一个学员将能够确保保护和正确使用品牌。Standard：ThispolicywillmaintaintheconsistencyandclarifyoftheSt.Regisbrand.ItistheresponsibilityoftheDirectorofSales&Marketingtoguardthecorrectuseofbrandidentitythatisakeycomponenttothecontinuedmomentumofthebrand’ssuccess.Thebrandidentitygraphicsstandardistobeappliedandusedtoensureconsistentapplicationwithoutcompromise.标准：这个政策将保持持续及使瑞吉品牌更清楚。正确使用品牌是确保品牌成功的重要元素之一。品牌鉴别标准是要保持品牌使用要前后一致。Resources：Whiteboard,FlipChart,SalesKit,Giveaway,SPG,SPPorStarChoiceForm培训器材：白板，翻转展示板，销售资料夹，礼品，SPG表格Method培训方式TrainingSteps培训步骤Time时间IntroductionIcebreak介绍打破僵局Raiseinterests提高兴趣Classicmusicandthetrainerisinuniformofsalesmanagerstandingstraightlyandsmile.高雅经典的音乐，训导师着销售经理制服站直，微笑。Self-introductionandgiveawarmwelcome.自我介绍向学员表示欢迎。Questiontotestthetrainee’slevel:DoesanyoneknowwhatkindofbrandinStarwoodHotelsandResortse?提问学员：谁知道在仕达屋集团有多少给酒店品牌？Answer:XXX/XXX/XXX/XXX/XXX/XXXEveryassociatemustbeknowallthebrandunderXXXHotelsandResorts强调：酒店内任何一名员工都必须知道XXX酒店集团的所有品牌酒店。W.I.F.M:我们从中能获得什么？WewillknowallbrandundertheXXXHotelsandResortsandcangetmoreconfidencewhenwedosalescallsorinterviewclients.Becauseallthebrandmustbemarketleaderinhotelindustry.我们将了解所有XXX旗下的所有品牌，当我们同客户见面时获得更多的信心，因为每个品牌都是酒店行业的佼佼者。Dividedtraineesintoseveralgroupstodiscussthencritiqueafter10minutes10minutesLectureF/CAndBuzzgroup讲解和集体讨论提问Summary总结discussion.(Howcanwepresentourbrandinourservice?)allexampleswillshowtotrainees.(SPG,Giveaway,Starchoicesaleskitsetc.)(F/C1)将学员分为几组讨论然后评估,展示样品。(我们如何在服务中向客人展示我们的品牌？)Question:Expecthotelbrandidentity,whatotherneedweknowasasalesperson?除了品牌一致，作为销售人员我们还需要了解什么？allanswerswillbepreparedbeforethissession,throughLCDdemonstration.所有的答案将事先准备好，运用LCD展示。Reviewallkeypointswhicharelistedonflipchart.回顾翻转展示板上的要点。(F/C2)Remarks:Everyassociatesmustbetakeresponsibilitytodevelopourhotelbrandinanytime.提示：每个员工任何时候都将有责任推广酒店品牌。20minutes10minutes10minutesTotal60minutes