万事达卡2019年全球旅游目的地城市指数英文20191016页

March2019GlobalDestinationCitiesIndex20192019marks10years’worthofinsightsstemmingfromMastercard’sGlobalDestinationCitiesIndex.Overtheyears,thisannualreporthasshowntheriseofinternationaltraveltocitiesaroundtheworldandtheimpactitishavingindrivinglocalcommerce.Travelisbooming,butforhostcountriesandcities,generatingprofitscan’tliveinisolation.Holisticstrategiesmustcreatepathwaystosustainableandinclusivegrowthforallsegmentsofsociety.Withtherightinsights,innovations,andpartnershipsbetweenthepublicandprivatesectors,wecanhelplocalleadersbetterunderstandhowtoanticipate,planfor,andmanageincreasingflowsofvisitorsandhowtoempowerbusinessesofallsizestobetterservetheneedsofinternationalvisitors.Thebenefitsofgoodplanningwillextendbeyondcommercetoinclusive,sustainablegrowthandbeingrespectfuloflocalnaturalhabitats.Thisyear,Mastercard’sGlobalDestinationCitiesIndexrevealsBangkokastheNo.1cityforthefourthconsecutiveyearwhileParisovertakesLondonfortheNo.2spot.Withadecadeofinsights,wecanidentifytrendsofhowpeoplearetravelinginternationallywhileshowcasingemergingmarketsandthecontinuousgrowthoftheindustry.•ConsistentandSteadyGrowth–Overthepastdecade,theoneconstanthasbeencontinualchange.Eachyear,morepeoplearetravelinginternationallyandspendingmoreinthecities.BetweenallofthedestinationswithintheIndex,arrivalshavegrownonaverage6.5percentyear-over-yearsince2009,withexpendituregrowingonaverage7.4percent.•SustainedDominanceofMajorCities–Whiletherehasbeensignificantmovementinvisitorstosmallercities,thetop10hasremainedlargelyconsistent.London,Paris,andBangkokhavebeenthetop3since2010,withBangkokasNo.1sixofthepastsevenyears.NewYorkisanothertop10stalwart,with13.6millionovernightvisitorsthisyear.•RiseofAsia-PacificInternationalTravelers–CitiesinAsia-Pacifichaveseenthelargestincreaseininternationaltravelerssince2009,growing9.4percent.Incomparison,Europe,whichsawthesecondhighestgrowth,wasup5.5percent.ThisisspurredonbythegrowthinmainlandChinesetravelers.Since2009,mainlandChinahasjumpedsixplacestobetheNo.2origincountryfortravelerstothe200includeddestinations—behindonlytheU.S.Mastercardactsasthetechnologypartnerfortheglobaltravelandtourismindustry.Weprovidecompletesolutionsthatbundledatainsights,digitalidentity,paymentandsecuritysolutions,visitormanagementandinfrastructureconsultinginordertosolvefortheuniqueneedsofadestination.Simplyput:Wehelpourtravelandtourismpartnersbetterunderstandtourismspendingpatternsanddelivermoreconnectedandinclusiveexperiences.ThroughtheinsightsfromtheGlobalDestinationCitiesIndexandMastercard’sworkwithpartnersacrosstheworld,wecontinueourcommitmenttosupporteconomic,sustainabletourismandinclusivetravel.GlobalDestinationCitiesIndexDianaMunozRobinoSeniorVicePresidentofGlobalTourismPartnerships,MastercardGrowthofInternationalVisitorArrivals,SpendStillOutpacesWorldRealGDP2009100110120130140150160170180190200201020112012201320142015201620172018190.7176.0140.3TotalInternationalOvernightArrivalsExpenditure(200Destinations)TotalInternationalOvernightArrivals(200Destinations)WorldRealGDP*WorldGDPSource:IMFWEO,calculatedatmarketexchangeratesMastercardGlobalDestinationCitiesIndex2019BangkokContinuestoLeadAmongTopDestinationCitiesRankCityTotalinternationalvisitors01Bangkok22.78MM02Paris19.10MM03London19.09MM04Dubai15.93MM05Singapore14.67MM06KualaLumpur13.79MM07NewYork13.60MM08Istanbul13.40MM09Tokyo12.93MM10Antalya12.41MMRankCityTotalinternationalvisitors11Seoul11.25MM12Osaka10.14MM13Makkah10.00MM14Phuket9.89MM15Pattaya9.44MM16Milan9.10MM17Barcelona9.09MM18PalmadeMallorca8.96MM19Bali8.26MM20HongKongSAR8.23MMSeoulTokyoOsakaHongKongSARPattayaSingaporePhuketKualaLumpurBangkokMakkahNewYorkDubaiIstanbulPalmadeMallorcaBarcelonaMilanParisLondonAntalyaMastercardGlobalDestinationCitiesIndex2019BaliMastercardGlobalDestinationCitiesIndex2019GlobalTop20DestinationCitiesbyInternationalOvernightVisitors(2018)RankDESTINATIONCITYOVERNIGHTINTERNATIONALVISITORS(MM)1BangkokThailand21.0922.783.34%2ParisFrance17.4119.102.24%3LondonUnitedKingdom19.8319.093.47%4DubaiUAE15.7915.931.68%5SingaporeSingapore13.9014.674.00%6KualaLumpurMalaysia12.5813.799.87%7NewYorkUnitedStates13.1313.602.94%8IstanbulTurkey10.7013.408.14%9TokyoJapan11.9312.9310.02%10AntalyaTurkey9.4212.418.14%11SeoulSouthKorea9.5411.258.94%12OsakaJapan8.4210.149.24%13MakkahSaudiArabia10.5310.006.62%14PhuketThailand9.689.893.28%15PattayaThailand8.969.443.43%16MilanItaly9.199.102.02%17BarcelonaSpain8.709.094.78%18PalmadeMallorcaSpain8.828.964.40%19BaliIndonesia7.768.261.30%20HongKongSARChina8.178.231.70%201720182019*Historicaldataineachtimesseriespresentedabovehasbeenupdatedwiththelatestfiguresorestimationsandmaynotbecomparabletothetimeseriesfrompreviouseditionsofthisreport.*GrowthrateforecastMastercardGlobalDestinationCitiesIndex2019Top20OriginMarkets:Top3DestinationsRankORIGINMARKETS1UnitedStates%SHARECONTRIBUTIONTO200GLOBALDESTINATIONSBYOVNINTERNATIONALARRIVALSEXPENDITURE200920182009201810.40%10.00%9.60%9.30%TOP3GLOBALDESTINATIONSDESTINATIONCancunTorontoLondon3,3875.3%2,9284.6%2,6314.1%2MainlandChin