链塔智库2018区块链电商行业报告35页

2018116BlockData2018+20181191.1.11.43.+CONTENTS2.+1.21.33.13.2—2.12.2+2.3+1.53.33.43.5SECOO3.6NeoPlace3.7Provenance3.84.4.1+4.2+PREFACE20172.329.16Blockdata50+,+1.1.1相关概念全球电商发展现状互联网人口红利逐渐消失，增长较为疲软5.00%23.75%42.50%61.25%80.00%012.52537.550200020012002200320042005200620072008200920102011201220132014201520162017%%2000-2017网购人数迅速增长，占全球互联网用户一半以上20181650%50%201320180%20%40%60%80%42%28%27%76%75%52%26%18%13%71%52%23%7%11%13%13%21%48%%%%网购零售增长迅速20172.30201624.8%2016-2021%%%201621.395.2%1.8525.6%8.6%201722.645.8%2.3024.8%10.2%201823.955.8%2.8423.4%11.9%201925.275.5%3.4521.5%13.7%202026.615.3%4.1419.8%15.5%202127.924.9%4.8818.0%17.5%发达经济体仍占据零售电商行业主导地位TOP10主流电商企业主要分布在美国和中国0.00%15.00%30.00%45.00%60.00%20132014201520162017201825.60%22.20%20.50%24.60%24.90%23.40%42.20%56.10%40.40%26.20%32.20%25.00%2013-2018TOP10支付形式更加多元化2016B2C2.3730.4%2021030060090012008253514020427044055471110644739439117124940357872220162021201620202017201729.1611.7%年电子商务交易额达29.16万亿元1.3国内电子商务发展现状0.00%15.00%30.00%45.00%60.00%07.51522.5302011201220132014201520162017%11.70%19.80%32.90%57.60%28.20%33.20%33.80%33.80%33.20%28.20%57.60%32.90%19.80%11.70%2011-2017国内电子商务发展现状2017年网上零售额达7.18万亿元2011-2017024680.0%17.5%35.0%52.5%70.0%2011201220132014201520162017%32.2%26.2%33.3%49.7%41.2%67.5%53.7%7.185.163.882.791.851.310.7853.7%67.5%41.2%49.7%33.3%26.2%32.2%85.3%74.5%2017东西部差距较大0.0%22.5%45.0%67.5%90.0%24.8%45.2%37.9%33.2%1.1%5.4%8.2%85.3%33.2%37.9%45.2%24.8%58.2%2018B2C092018+阿里巴巴市场份额第一发展趋势20171.3760%202170%移动电商成主流电商模式，但增长疲软跨境电商迅速发展大数据等新技术加入有望成为新的增长点112018+“”长尾效应推动下，个性化趋势明显社交电商成为新趋势2016全渠道运营，线上线下联动122018+1.5电商行业面临的痛点“”失信问题严重，商品质量参差不齐刷单频繁，消费者难以辨别真假信息泄露严重，消费者隐私难以受到保护消费者132018+寡头效应凸显，主流电商占据97%以上的市场平台2017B2C97%5.2%《电子商务法》出台，强监管时代来临820191平台征信存在壁垒2.+142018+平台：优化与消费者关系，解决信任问题商家：透明化经营，有利于树立品牌新进入平台：降低获客成本2.1区块链如何应用于电商行业152018+支付：更快到账，更安全物流：防伪溯源，利于维权广告主:实现精准营销:20172018503060%+2.2区块链+电商发展现状162018+20173/2017/2019/20187/SECOO20186/NeoPlace2017NPTProvenance
20167/20182/SEC“+”区块链+电商发展模式172018+“”63370014500京东-智臻链 MWC2018RakutenCoin201920163.3乐天222018+20187B2C3CAPIDocker/VMP2PSDK3.4苏宁易购“”242018+2018620186IDAPP3.5寺库SECOO(NPT1%Neoplace2.02019B2B2019Q4NeoplaceNeoplace“”Provenance80EBayProvenance3.7Provenance社交电商链区块链+电商面临的挑战去中心化电商难以对抗中心化电商去中心化电商面临着监管风险区块链技术在电商行业的运用具有局限性4.302018+4.2区块链+电商发展趋势结合人工智能、物联网等技术共同发展电商行业选择价值较高的商品进行溯源跨境电商成新趋势，区块链助力跨境支付LazadaSoup⺴址：：liantazhikuBlockDataBlockData/6000+ID：liantazhiku