新编剑桥商务英语中级课件-BEC-Module-4

Module4BusinessTopic4.1Advertising4.2Delegating4.3Readingtest1Discussing2•1mailshots•2TVcommercial•3wordofmouth•4brochures•5sample•6newspaperadverts•7banners•8spam3•Discussingthedisadvantagesandadvantages4Advertisingontheweb•Listeningandanswerthequestions.5Listeningandanswerthequestions.•AABAC6Presentation•Askstudentstogiveashortpresentation.Reading:Advertisingstandards•1P66Doyouthinkit’simportanttocontrolAdverts?2Reading•Answerthequestions.3•ECDBA3•1Casestudy1;•2Casestudy3;•3Casestudy3;•4Casestudy2;•5Casestudy1;•6Casestudy2;•7Casestudy1.4•1could•2needn’t•3should•4must•5should•6couldn’t•7mustn’t6•Dotheexercise.8Reading4.2Delegating•21-4AECD5-7GFB3•P584•A3•B4•C4•D5•E7•F7•G3•H2•I5•J6•K4•L4Writing•P604.3Readingtest1-5ABDCB6-10ADCBD11-15BAACD补充练习SentenceTranslation•1.我们还是可以赶上最后期限的We’llstillbeabletomeetthedeadline.•2如果一方不履行合同协议，另一方则有权终止合同。Ifonesidefailstoobservethecontract,theothersideisentitledtocancelit.3.运费有谁来负责呢？Whoseresponsibilityaretheshipmentcharges?•4考虑到在缺乏经验的情况下，他们的工作已算是做得相当不错了。Giventhatthey’reinexperienced,they’vedoneagoodjob.Giventhegovernment’srecordonunemployment,theirchancesofwinningtheelectionlookpoor.•今天我们安排一下会议细节。这次会议定在9月份的第三周，为期三天。会议将讨论新产品在全国投放事宜，到那时三分之一的人员将忙于此事。我们回去安排一下工作，能否参加请尽快答复。请跟我的秘书把细节落实下来，按三天预算，代表住宿尽可能限制在200英镑以内。•Todaywewillfixthedetailsforourthree-dayconference,whichissetforthethirdweekofSeptember.Duringtheconference,wewilldicideissuesconcerningthenationallaunchoftheproduct.Bythattime,twothirdsofthestaffwillbeinvolved.Pleasemakearrangementsafteryougobackandgetbacktousassoonaspossible.Iwillleaveyouwithmysecretarytosortoutthedetails.We’reworkingtoabudgetfor/onabudgetof£200perdelegateforthethreedays.•Conglomerate综合商社•Pilotproject试点项目•Cofco中粮公司•Minutes会议记录•PlanningtheseminarofCofcoConglomeratePresent:ManagesofallbranchesandsubsidiariesoverseasAgenda:1.Briefingonpilotproject2.Problemstobesettled3.Futuredevelopment4.Chinesecharacteristics