为公司建立良好的形象

EstablishSoundProfilesfortheCompanyTeachingContents1.Lead-in2.NewwordsandexpressionsofReadingA3.Warming-up(Topicsdiscussion)4.BriefIntroductionofKFCandMcDonalds5.Buildupvocabulary6.AnalyzeReadingA7.ReadingB:ProductQuestionnaire8.CareerDevelopmentQuestionnaire9.SimulatedwritingLead-inLeadershipandTeamBuilding领导力与团队的建设“It’simpossibletoleadpeoplewhodon’ttrustyou.”“不可能领导对你不信任的人.”“Nomatterwhataleaderdoes,iffollowersdon’trespond,thentheleaderfails.”“不管领导如何做,只要跟随者不予回应,那么,这个领导就是失败的.-StephenRobbinsManagingPeople/Pulse4Leadershipistheartof领导力是一种艺术,即:•Gettingmorefrompeoplethantheythinktheyarecapableof.•获取更多超越人们认识自己能力之外的东西.•Influencingpeopletostrivewillinglytoachieveacommongoal.•影响人们自愿地努力达成共同的目标.•Inspiringloyalty,trust,commitmentandrespect.•鼓励忠诚,信任,承诺与尊重.•Gettingthingsdonewithexpectedresults.•达到预期的结果.ManagingPeople/Pulse5LeadershipQualities领导的素质•Vision•远景•Competence•能力•Persistence•毅力•Communicatingandactivelistening•沟通与积极地倾听•Self-confidence•自信•Charisma•个人魅力•Integrity•诚实•Striveforexcellence•追求卓越•Maintainteamspirit;concernforothers•维持团队精神;关心他人•Continuouslearninganddevelopingoneself•持续学习与提升自我ManagingPeople/Pulse6TypesofleadershipbyNadlerandTushman领导力的类型摘自NadlerandTushman•CharismaticLeader•魅力型领袖–Projectapowerful,confidentanddynamicpresence.–表现得强有力,自信,充满活力.–Possessaspecialqualitythatenablehimtomobilizeactivities.–拥有很强的煽动力.–Articulatewithacompellingvision.–对事物具有深刻的洞察力.–Demonstratepersonalexcitement–体现自身激情–Expresspersonalsupportandempathyduringachangeprocess.–当事物出现变化时,表现出支持与同情.ManagingPeople/Pulse7•InstrumentalLeader•实施型领导–Focusonbuildingcompetentteams–致力于建立有竞争力的团队–Clarifyrequiredbehaviors–采取必要的行动–Putinperformancemeasurement–纳入行为的度量标准–Administerrewardsandpunishmentstomotivatedesiredbehavior.–通过奖励与惩罚激励好的行为.Areyouacharismaticorinstrumentalleader?你是魅力型的领导还是实施型的领导呢?TypesofleadershipbyNadlerandTushman领导力的类型摘自NadlerandTushmanNewWordsandExpressions•heritage•n.遗产,继承物•heritagetourism•文化遗迹游•WorldHeritageSite•世界遗产地•heritageconservation•文物保护•WorldNaturalandCulturalHeritageSite•世界文化与自然遣产legacyn.遗赠物,先人或过去遗留下来的东西•historicallegacy•legacyofhistory•历史遗产•legacyissue•历史问题•enhance•Hemademanyeffortstoenhancehisreputation.•commit•v.犯罪,承诺,委托(托付)•commitsuicide•commiterror•commitcrime•commitoneselfto/devoteoneselfto/contributeoneselfto•Thegirlwascommittedtothecareofanaunt•commitment•Hispoliticalcommitmentisonlyskin-deep.•他政治上的承诺只是表面文章。complementn/v•Thiswinecomplementsthefoodperfectly.•用这种酒配这种菜肴最妙不过了。•Awineisacomplementtoagoodmeal.•美食加美酒才算完备。•Complimentn/v•Paysbacompliment•Complimentsbonsth•Yourpresenceisagreatcompliment.•承蒙光临，不胜荣幸。•complimentaryenforce•enforcepayment•强制性支付•enforcediscipline•实施纪律•enforcementmachinery/mechanism/body•执行机构•enforcementmeasures•强制措施•enforcementpower•执行权(力)integral•Thekitchenisanintegralpartofahouse.•integralnumber/point•Integralstructure•Validatev•validateddate•失效期•Inordertovalidatetheagreement,bothpartiessignit.•Validadj•validtime/period•isvalidfor•Validityn•Validityperiod/datediverse•diversesuggestions/views/problems/methods/•aspects/fields/development•Herinterestsareverydiverse.•她的兴趣非常广泛。•accountability•有责任,有义务•officialaccountability•勤政爱民•accountabilitysystem•责任追究制度,问责制flexibility•n.灵活性,柔韧性,适应性•flexibilityoflaw/thinking•法律灵活性/思维的灵活性•flexibilityexercise•柔软操•flexibilityprinciple/provision•弹性原则/弹性条款headandshoulderabove胜过，超过•Asanactor,CharlesChaplinstoodheadandshoulderabovetherestofalltheactorsofhistime.Warming-up•DoyouliketoeatinKFCandMcDonald's,why?•Answerfromyourexperience.•HowmuchdoyouknowtheKFCandMcDonald's?Reasons•Everythingthereissodelicious.•Thewaitersandwaitressareverypassionateandfriendly,makingyoufeelverycomfortable.•Theenvironmentthereiscleanandbright.Itisveryrelaxingtoeatthere.KFC•KFC=?•KFC=Kentucky(肯塔基州)FriedChickenThehistoryofKFC•It’initiatorisHarlandSanders(哈兰·山德士)•HarlandSandersestablishedtheworld’sfirstKFCinLouisville路易(斯)维尔(美国肯塔基州北部城市),Kentucky1939,fryingfreshchickentocustomers.KFCCorporation•KFCCorporation,basedinLouisville,Kentucky,istheworld'smostpopularchickenrestaurantchain,•Everyday,nearlyeightmillioncustomersareservedaroundtheworld.KFC'smenuincludesOriginalRecipechicken--madewiththesamegreattasteHarlandSanderscreatedmorethanahalf-centuryago.Customersaroundtheglobealsoenjoymorethan300otherproducts.•KFChasmorethan11,000restaurantsinmorethan80countriesandterritoriesaroundtheworld..•Yum•KFCispartofYum!Brands,Inc.,whichistheworld‘slargestrestaurantsystemwithover32,500KFC,A&WAll-AmericanFood,TacoBell塔可钟,EastDawning东方即白andPizzaHutrestaurantsinmorethan100countriesandterritories.•A&W:AllenandWright(fastfoodrestaurantandrootbeer)•艾伦和赖特(速食店和根啤酒)KFCinChina•ThefirstKFCsetupinBeijingChinain1987.•Therewereover2500inFebruary4,2009inChina•WeDoChickenRight.WhydoesKFCsucceedgreatly?•KFChasadvancedideasandmethodsinthehumanresourcesmanagementespeciallyinhumanresourcesplan,recruit,training,•humanresourcesmanagementhasbeentheimportantpartofKFC’scorecompetence.AboutMcDonald’s•Thebusinessbeganin1940,witharestaurantopenedbysiblingsDickandMacMcDonaldinSanBernardino,California.•Thepresentcorporationdatedbackto1955.•McDonald'she