新职业英语旅游英语Unit 1 PPT

旅游英语Unit1MarketingandPreliminaryWork新职业英语河北旅游职业学院旅游英语Unit1MarketingandPreliminaryWork旅游英语Unit1MarketingandPreliminaryWorkWarming-upReadingAListeningSpeaking4123ReadingB5Writing6Project7VocabularyandStructure8Self-evaluationGrammar109旅游英语Unit1MarketingandPreliminaryWorkWarming-upTask1Task2旅游英语Unit1MarketingandPreliminaryWorkWarming-upTask1Beingatourguide,youshouldknowwhattopreparebeforemeetingthetouristsforthefirsttime.Matcheachpicturewithitscorrespondingdescription.A_____________________B________________C_____________(1)Getfamiliarwiththeitinerary.(2)Callthetourbusdrivertoconfirmthetimeofpickinguptouristsandcalltoconfirmthereservationwiththehotel.(3)Getfamiliarwiththebasicinformationofthetouristsandlearnaboutthecountryfromwhichtheycome.（1）（3）（2）旅游英语Unit1MarketingandPreliminaryWorkTask2Makearrangementsfortransportation,hotelaccommodation,carrental,etc.Helpclientsmakethebestpossibletravelarrangements.Provideinformationaboutcustomsregulations,requireddocumentsandcurrencyexchangerates.Preparetheguidebadge,cashandthetourplanforthelocaltourguide.Providetouristswithinformationabouttheirdestinations,suchastheweatherconditionsandlocalcustoms.12345Decidewhetherthefollowingstatementsareaboutanoperator’sresponsibilitiesinatravelagency.WriteTifitis,andFifitisnot.TTTFT6FHelptouristspurchaseforeigncurrency.旅游英语Unit1MarketingandPreliminaryWorkReadingATextTask1Task2Task3Task4BackgroundInformation旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingA1.nichemarketAnichemarketisamarketinwhichalimitedandclearlydefinedrangeofproductsissoldtoaspecificgroupofcustomers.旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingA2.timeshareAtimeshareisaformofownershiporrighttotheuseofaproperty.Thepropertyistypicallyinaresortarea,andmultiplepartiesholdrightstouseit.Eachsharerisallottedaperiodoftime(typicallyoneweek,andalmostalwaysthesametimeeveryyear)inwhichtheymayusetheproperty.旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingATask1Matcheachtypeoftourismwithitscorrespondingpicture.TrytodescribetheminEnglishbriefly.CulturaltourismAdventuretourismAgritourism(a)(b)(c)旅游英语Unit1MarketingandPreliminaryWorkReadingATask1(a)—Adventuretourism:Itisatypeofnichetourisminvolvingexplorationortraveltoremoteareas,wherethetravelermayexperiencemanyexcitingactivitiessuchasmountaineering,hiking,raftingandrockclimbing,etc.SuggestedAnswers(b)—Culturaltourism:Itmeanstravelingtoexperiencetheplaces,artifactsandactivitiesthatauthenticallyrepresentthestoriesandpeopleofthepastandpresent.Itincludescultural,historicandnaturalresources.(c)—Agritourism:Itisthepracticeofattractingtravelersorvisitorstoanareaorareasusedprimarilyforagriculturalpurposes.旅游英语Unit1MarketingandPreliminaryWorkReadingATTrendsofDomesticTourisminChinaChina’sdomestictourismstartedin1978andhasmadegreatprogress.Inrecentyears,inordertomeettheincreasingneedsoftourists,manydifferenttypesoftourismhaveappearedinChina.Whilevisitstoculturalheritagesiteswereverypopularwithdomestictouristsinthe1980s,tourismbasedonfolktraditions,recreationandbusinessactivitiesstartedtoappearinthe1990s.Asincreasingnumbersoftouristsaspiretoevernewtravelexperiences,nichemarketscontinuetoemergecenteredaroundsport,adventureandecologicalprotection,andlargethemeparks,suchastheSplendidChinaandWindowoftheWorldinShenzhen,arebooming.旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingAWithinthenextfiveyears,accordingtotheAnalysisandInvestmentConsultingReportonChinaTourismIndustry(2011-2015),thefollowingtypesofleisureactivitieswillbemadeavailable:ecotourism,golden-weekpackageholidays,redtourism,hotspringSpa,drivingholidays,ruralexperiencesandvisitstothemeparks.Furthermore,anexpertanalyzedthatthegolden-weekvacationandcity-basedtourismtrendwouldbecomemoreprominent,andself-drivingwouldfurtherincreaseandpromotethegolden-weekpassengerflow.旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingAEcotourismisalsooneofthefast-developingtrendsoftourism.Itstrivestominimizetheeffectsoftourismontheenvironmentwhileofferingtouristsinsightsintothelivesoflocalpeople.Aslargenumbersofvisitorshaveamajoreffectonvillageinfrastructureandenvironmenttourgroupsarekeptsmall,andenergyefficiencyandwaterconservationarecarefullymanaged.Theaimistoleave,forfuturegenerations,anenvironmentunspoiltbyhumanactivitywhilstprovidingeconomicopportunitiesforthelocalpeople.旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingAAs“carbonguilt”setsinandthecostofflyingincreases,touristsnolongerfeelentirelycomfortableboastingabouttheiroverseasvacations.The“why”and“how”oftravelislikelytobecomemoreimportantsoalternativeswillbelookedfor.Forexample,alow-carbontourismzonehasbeenestablishedinMiyunCounty,northofBeijing,whichisclaimedtobethefirstofitskindinChina.Inthezone,energyconsumptionisminimizedso,forexample,insteadoflargeenergy-guzzlinghotels,villageinnsareencouragedtoadoptsolarpowertoreducethecarbonimpactoftourism.旅游英语Unit1MarketingandPreliminaryWorkReadingAReadingAAstheeconomycontinuestogrowinChina,domestictourismwillexpand.Itispredictedthat,inthefuture,tourismbasedonindustrialization,agriculture,