实用商务英语写作课件-unit-1

Unit1OverviewofBusinessEnglishWritingTasks1.WritingPrinciples2.WritingFeatures3.WritingProcess4.ExercisesWritingPrinciples1.Consideration2.Completeness3.Correctness4.Concreteness5.Conciseness6.Clarity7.Courtesy1.ConsiderationGiveconsiderationtothebusinesspartner’svariedwishes,demand,interestanddifficulties.Emphasizethe“You”attituderatherthanthe“I”or“We”attitude.Comparethefollowingsentences:You-attitudeWe-attitudeCongratulationstoyouforyoursuccess.Wewanttosendourcongratulationstoyouforyoursuccess.You’llgeta5%discountifyoupaybyL/C.We’llallowyoua5%discountifyoupaybyL/C.2.CompletenessAbusinesslettershouldcontainallthenecessaryinformationanddata.Onemayuse5Wstocheck—Who,What,When,Where,andWhy.Comparethefollowingsentences:IncompleteCompleteThethirdgenerationproductsarebetter.Thethirdgenerationproductsarebetterthanthesecondgenerationproducts.WhatthemembersoftheMarketingDepartmentneedisexploration.WhatthemembersoftheMarketingDepartmentneedisexplorationofthenewmarket.3.CorrectnessCorrectnessmeansproperexpressionswithcorrectgrammar,punctuationandspelling,aswellasappropriatetone.Comparethefollowingsentences:WrongCorrectThemarketinvestigationreportmeetingwasheldonWednesday.ThemeetingofthemarketinvestigationreportwasheldonWednesday.Employeeswanttokeeptheirjobstheywillworkhardforpromotions.Employeeswanttokeeptheirjobs.Theywillworkhardforpromotions.4.ConcretenessAlettershouldbespecificanddefiniteratherthanvague,abstractandgeneral.Comparethefollowingsentences:VagueConcreteasubstantialreductiona10%reductionseveraldayslateronApril10themajority80%5.ConcisenessConcisenessmeansthemessageisexpressedwithbrevitywithoutsacrificingclarityorcourtesy.Avoidwordylanguageandredundancy,orrepetition.Comparethefollowingsentences:RedundantConciseTherearethreerulesthatshouldbeobserved.Threerulesshouldbeobserved.IntheperiodbetweenMayandJulytheywilldeliverthegoods.BetweenMayandJulytheywilldeliverthegoods.6.ClarityWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.Comparethefollowingsentences:UnclearClearWesentyou3samplesthismorningoftheproductsthatyourequestedinyourletterofJune6byair.Wesentyouthismorning,byair,3samplesoftheproductsthatyourequestedinyourletterofJune6.Theproductsarenotonlydifferentinquality,butalsoinprice.Theproductsaredifferentnotonlyinquality,butalsoinprice.7.CourtesyCourtesymeanstoshowinyourlettersthehonestfriendship,thoughtfulappreciation,sincerepoliteness,considerateunderstandingandheartfeltrespect.Comparethefollowingsentences:UncourteousCourteousWerequestearlyreply.Weappreciateyourearlyreply.Weregretyouhavemisunderstoodus.Wearesorrywedidn’tmakeourselvesclear.WritingFeaturesAcademicwritingvs.businesswritingPlainwritingstyleEuphemisticwritingtoneAcademicwritingvs.businesswritingAcademicwriting:a.colorfulwordsb.complicatedstructuresBusinesswriting:a.nofancywordsb.nocomplicatedexpressionsc.isintendedtocommunicateinformationAcademicwriting(example):complexstructureAsathird-yearcollegestudentmajoringinEnglishwhohasalreadyacquiredabitovertenthousanddollarsinstudentloandebt,IfindMepherson’srejectionofNationalServicePlantobeshort-sightedandinsensitivetotheexperiencesofmanycollegestudentswhoarestrugglingtoputthemselvesthroughschoolonlytofaceenormousfinancialburdensupongraduation.Businesswriting(example):nocomplicatedexpressionsWearehavingtroublewiththefivecomputersyourecentlyinstalled.Asaresult,we’rereturningthemtoyoutodayandrequestingourmoneyback—asyouagreedtodayonthetelephone.Youaskedforabriefdocumentationoftheproblemswe’rehaving,soyoucantellyoursuppliers.Herearethemainproblemswehad.PlainwritingstyleSimpleandfamiliarwordsShortandsimplesentencesConciseparagraphs,oneparagraphwithonetopicCompare:simple:ease,improve,expectcomplex:alleviate,ameliorate,anticipateEuphemisticwritingtoneBecourteousandsincereAvoidangerandoffenseBeindirectinsendingunfavorablenewsBenon-discriminatoryinlanguageCompare:non-discriminatory:chairperson,ToWhomitMayConcerndiscriminatory:chairman,DearGentlemenpolite:Thesystemmayautomaticallyshutdownifanyinstallationerrorsoccur.impolite:Youdidn’treadtheinstructionscarefully,soyoursystemhasshutdown.WritingProcessclarifythewritingpurposeidentifythereadersselectthewritingstyledraftthetextrevisethedraftDraftthetexta.determinetheargumentb.sketchasynopsis(/outline)c.writethedraftExercises1.Fillintheblankswithsuitabletransitionalwords1)OurAccountsReceivableDepartmenthaswrittentoyouthreetimes;___________,wehavehadnoresponsetoourletter.howeverExercises2)Thebillofladingdidnotmatchtheorder;____________,theshipmentwasrefused.3)Ourdepartmentiscurrentlyunderstaffed(人手不够的);____________,wearebehindonourproductionschedule.consequentlythus2.Rewritethefollowingsentencesinasimpleandmoreconcreteway1)Themangotwhathewantedwiththeassistanceofthesalesgirl.Key:Themangotwhathewantedwiththehelpofthesalesgirl.2)Thegirlboughtsomefoodinasupermarket,whichcosther28yuan.Key:Thegirlboughtsomefoodfor28yuaninasupermarket.Exercises3)Itismyopinionthatyou’dbettergotherebytrain.Key:Ithinkthatyou