国际知名咨询公司全套内部培训教程

CreatingEffectiveProposalsWritinganEffectiveExecutiveSummaryCONSULTINGCONSULTINGGeneralRulesBeginEarlyFollowRFPInstructionsHighlyThematicClear,ExpositoryWritingExplicitMessagesActiveVoice,FirstorThirdPerson,PresentTense,Positive/Confident(butnotarrogant)ToneAvoidAdverbsandOverblownWritingUtilizeSummaryGraphicsCONSULTINGObjectivesGettheReader’sAttentionShowourUnderstandingoftheProblemInsights/PerspectivesSummarizeKeyPartsofOurApproach/Solution-FocusonHowConveyConfidencethatKPMGistheBestFirmtodotheJob-Why?ObtainImportantPoints/ThemesfromMajorSectionWritersCONSULTINGPreparingandWritingIFirstStepsReadtheRFP/OpportunityFactSheetReviewProposalDiscriminatorsandThemesAnalyzeProposalLearnCustomer‘HotButtons’ReviewOtherExecutiveSummariesCONSULTINGPreparingandWritingIIBuildOutlineOutlineEachPageMajorHeadings,IdeasandGraphicsMapThemesandDiscriminatorstoHeadingsCONSULTINGPreparingandWritingIIIWorkThroughEachSectionFleshOutIdeasthatwillbeDevelopedUseSelectedProposalGraphicsCreateSummaryGraphicsUseNewGraphics/TextSparinglyCreateTextAdaptProposalText(minimizedirectlifts)WriteIntroductions,Linkages,ClosingPointsCONSULTINGEditingandRevisionsEnsureGoodDraftforRedTeamReviewSeekBDMReviewSeekSr.Manager/PartnerReviewDon’tSkipEditorFineTuneContinuouslyCONSULTINGAnyQuestions?CarlRosenblattBDSTManager,PublicServicesTyson’sTower703747-6508