上海大众汽车4S店整体设计毕业设计论文

滨州学院本科毕业设计（论文）I上海大众汽车4S店整体设计摘要随着经济的高速发展以及汽车行业发展的不断完善，市场对品牌的营销理念不断提出新的要求，汽车4S店的设计也面临越来越多的问题。因此，重视和处理好汽车4S店的整体设计，不仅能在市场上得到立竿见影的回报，更重要的是能够有效的推动整个汽车品牌在形象、文化和品质上的提升。鉴于此本方案提出了对滨州上海大众汽车4S店的整体设计，从整体规划、建筑形式、室内设计和装饰等方面进行分析，利用建筑室内外设计及景观设计的手法进行整体设计，通过设计将上海大众汽车4S店打造成能够体现现代大众汽车品牌形象的现代时尚的汽车4S店。关键词：汽车4S店；整体设计；展厅设计；品牌滨州学院本科毕业设计（论文）IIBinZhouCityofShanghaiVolkswagenAutomotiveoveralldesignof4SshopAbstractWiththerapiddevelopmentofeconomyandthecontinuousimprovementoftheautomotiveindustry,marketonbrandmarketingconceptcontinuouslyputforwardnewrequirements,thedesignofautomobile4Sshopsarealsofacingmoreandmoreproblems.Therefore,theattentionanddealwiththeoveralldesignofauto4Sshop,notonlyintheimmediatereturnofthemarketaremoreimportanttobeabletoeffectivelydrivethecarbrandimage,cultureandqualityimprovement.InviewofthistheprogramproposedforBinZhouShanghaiVolkswagen4Sshop'soveralldesign,frommasterplanning,architecturalforms,interiordesignanddecorationandotheraspectsofanalysis,theuseofindoorandoutdoordesignandlandscapedesignfortheoveralldesignapproach,bydesignwillShanghaiVolkswagen4SshopsfighttheVolkswagenbrandtoreflectthemodernimageofthemodernandstylishcar4Sshop.Keywords:auto4Sshop;theoveralldesign;exhibitiondesign;brand滨州学院本科毕业设计（论文）i目录引言······································································································1第一章选题的来源··················································································1第二章研究现状（设计调研及分析）··························································22.1国内外汽车4S店设计调研····································································22.2滨州市上海大众汽车4S店实地调研及分析···············································3第三章滨州市上海大众汽车4S店整体设计的过程·········································43.1设计定位···························································································43.2设计构思···························································································43.3汽车4S店整体设计项目阐述·································································53.3.1在整体规划上的设计·········································································53.3.2在景观绿化上的设计·········································································63.3.3在建筑外观上的设计·········································································63.4汽车4S店展厅设计项目分析·································································63.4.1在空间划分上的设计·········································································73.4.2从建筑材料上分析············································································73.4.3从色彩环境设计上分析······································································83.5设计过程中面临的问题及解决方法··························································9第四章滨州市上海大众汽车4S店整体设计的创新价值···································94.1在建筑形式上的创新············································································94.2在展厅空间布局上的创新·····································································10结论·····································································································10参考文献·······························································································11谢辞·····································································································12附录·····································································································13附录1：室内效果图及其说明·····································································13滨州学院本科毕业设计（论文）ii附录2：室内效果图、平面图及其说明·························································14附录3：整体规划效果图及其说明·······························································15附录4：设计图纸及其说明········································································16滨州学院本科毕业设计（论文）1引言随着社会与经济的发展，汽车文化与汽车工业也得到了快速发展，汽车成为了城市中最主要的代步工具，汽车4S店作为汽车的销售载体逐渐占据重要的地位。但是，目前很多汽车4S店的设计和经营模式具有一定的局限性，很多汽车4S店建筑类设计没有更好更完善的体现其品牌形象，在功能和形式上不再满足人们的需求。在这样的形势下，对汽车4S店进行重新设计，打破固定的“汽车专卖店形象建设”手册，不仅会给汽车4S店带来相应的经济效益，同时也能更好的促进汽车品牌文化的发展。第一章选题的来源“专卖店设计是具体形象的创意，各种专卖店的历史、文化、品牌不同，因而形式类型的设计也是不同的”①，一个汽车专卖店设计的成功在于它是否能够给产品提供一个合适的展示空间，吸引更多的消费者并且使消费者对产品品牌产生兴趣和关注产品展示风格，这同样是汽车4S店设计所要表达的重要主题。目前世界上汽车4S店的设计，对于建筑的内外形象、布局等方面的设计上都取得了一定的经验，汽车4S店已经成为汽车销售的一种主要方式。比如，“美国和日本汽车展销厅，以简洁方正的现代建筑体现大众化的汽车工业形象；欧洲的则以具有较强装饰性的弧线、弧面，以精致的块面来体现具有精制工艺的汽车文化”②。所以，好的汽车4S店设计，不仅能够提高经济效益，吸引客户并得到认可，同时，针对汽车4S店的设计也会得到更多的创新和发展。滨州汽车4S店具有广阔的发展前景，不同品牌的汽车4S店进入滨州市场后迅速发展。但是，随着市场和经济环境的变化，许多汽车4S店的建筑类设计不能充分体现汽车品牌文化，而且汽车4S店又是一个特有的商业建筑，许多厂家都有相关的设计标准，随着城市现代化的发展，一些汽车4S店展厅类建筑的设计逐渐缺乏自身的特色和文化。滨州市上海大众汽车4S店的成立时间较早，无论是在建筑形式上还是功能服务上已经不能满足客户的需求，随着汽车行业的快速发展，汽车4S店外在的形象影响也越来越大。所以，对滨州上海大众汽车4S店进行整体设计将会是解决这些问题的有效途径。滨州学院本科毕业设计（论文）2第二章研究现状（设计调研及分析）汽车4S店由欧洲进入中国以来，随着中国汽车工业的不断发展，汽车制造商和经销商都纷纷建立自己的汽车4S店，汽车的销售渠道也发生着巨大的变化，汽车4S店逐步成为汽车销售渠道中的一个重要形式。但是，在中国市场经济迅速发展的契机下，同行竞争日益激烈，市场对品牌的营销理念不断的提出新要求，汽车4S店的设计也面临越来越多的问题。在这样的形势下，对汽车4S店进行重新设计，不仅会带来相应的经济效益，同时也促进了汽车文化的发展和传播。2.1国内外汽车4S店的设计调研国外对于汽车4S店设计的案例有很多。如法国的雪铁龙旗舰展厅，建筑物的形状是一个用富有流动性和曲线构造的物体，玻璃矩形的正面有着完美的比例，非常的现代和简单。它是通过大块矩形和平面的运用展现出某种严谨性，并引入了回文状雕饰标志着更多具有菱形、三角形和山形形状的原创设计的启用，整体形状轮廓不太分明但更具有暗示性，营造出一个丰富和复杂的室内空间；国内相关设计案例也取得一定的成效，如奇瑞汽车4S店，实施“新展厅”战略，利用整体协调、复杂