chanel-香奈儿4p英文介绍

WelcometotheChanelparty!!ChanelCOCOThefounderofChanel:GabrielleChanel(加布瑞拉.夏奈尔）wasborninFrance‘sAuvergnein1883anddiedin1971.In1910,Chanelopenedamillineryshopinparis.In1921,sheintroducedthefirstperfumeChanelNO.5.Inthesecondworldwar,sheclosedthecouturehouse.In1954,Chanelre-openedthecouturehouse.In1955,Chanelintroducedthequiltedbag.Chanellaunchedherfirsteaudetoiletteformen.In1957,receivedtheFashionOscar.In1971,CocoChaneldied.Agirlshouldbetwothings:classyandfabulous.每个女孩都该做到两点：有品位并光芒四射。Fashionpasses,style.remains.时尚会过去，但风格永存Somepeoplethinkluxuryistheoppositeofpoverty.Itisnot.Itistheoppositeofvulgarity.有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。Iloveluxury.Andluxuryliesnotinrichnessandornatenessbutintheabsenceofvulgarity.Vulgarityistheugliestwordinourlanguage.Istayinthegametofightit.我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语言中最丑的一个词。我从事设计就是为了对抗粗俗。Innovation!Onecannotbeforeverinnovating.Iwanttocreateclassics.创造！人不能永远创造。我想做的是制作经典。Awomanwhodoesn'twearperfumehasnofuture.不用香水的女人没有未来。Shesays.TheKeySuccessFactorsofChanel1,Maintainingitsconsistentconcisestyleanddelicatework.andalsopayattentiontodevelopdifferentkindsofproducts.2,ConsumerGroup;havingastableincome,high-levelconsumers.3,WiththepowerofthemediaandthroughtheHollywoodtopromotetheirproductimage.4,Nobleadvertisingimage.5,Eachseasonwiththelatestseriesofproducts,annualconferenceareleadingthehigh-fashiontrend.6,Theperfectcombinationofartandfashion.Clothing(hautecoutureandready-to-wear),bags,shoesandhats,perfume,jewelry,glasses,make-up,watchetc.DoubleC:youcanfinddoubleCdesignineveryproducts,likeclothingandbags.DoubleCdesignisthespiritualsymbolofchanelfans.Rhombusspaceline:Thestereoscopicrhombusspacelineisalsoasignofcocochanel,Itisconstantlybeingusedinnewclothingandleathergoods,thenitisusedtowatchdesign,especiallytheseriesofmatelassee.Camelliaflower:ChanelishavingeyesonlyforCamelliaflower,Ithasalreadybeenthenationalflowerofthechanelkingdom.WhiteandBlack:Thecolorofwhiteandblackcanhighlightthebeautyofwomen.PRODUCT:Productline:clothing(hautecoutureandready-to-wear),bags,shoesandhats,perfume,jewelry,glasses,make-up,watchetc.Productdesign:doubleC,Rhombusspaceline,camelliaflower,whiteandblack.Product’squality:high-endproduct,itsqualityisdelicate,noble,high-quality,high-cost.Chanel:4PMarketingstrategiesPRICE:Highpricefacetothehigh-levelconsumersChanel’sproducthasalongprocessfromproduct’sdesigntotheproduction,ithasahighcostsoitspriceisveryhigh.Chanel’smarketstructureisbelongedtothemarketstructureofmonopolycompetitivetype.theyhaveamonopolyrightontheproductionoftheirproducts.Andchanelfacestothestrongcompetition,suchasburberry,LV,hermesetc..PLACE:Chanelhasboutiqueindifferentcountriesintheworld,Thelocationarelocatedinbusybusinesscirclesandseniordepartmentstore,anddifferentproductshavedifferentplace,suchaschina,theseriesofchanel’smake-uphave36placesinchina,butthehautecoutureandaccessoriesonlyhaveplacesinShanghai,Beijing,HangzhouandGuangzhou.AndthewatchesandjewelryonlyhaveplacesinShanghaiandBeijing.PROMOTION:Advertising:basedonmagazineadvertisingandtelevisionadvertising.SuchasVogue,Elle.Celebrityendorsement:MostofthecelebrityendorsersarecomefromHollywoodandEuropeanroyal,theyallhaveanelegant,nobleanduniquetemperament(气质），suchasGretaGarbo(葛丽泰嘉宝Hollywood),IngridBergman（英格丽褒曼）,ElizabethTaylor（伊丽莎白泰勒）,PrincessDiana（戴安娜王妃）,MoroccoCarolynprincess（摩洛哥卡洛琳公主）andNicoleKidman(妮可基德曼nowchanelNO.5）.FashionShow:AnnualFashionShowareleadingthetrendofHigh-fashion.Movie:COCOChaneldirectedbyChristianDuguaywasshowedinEuropein2008.ChiefDesigner:KarlLagerfeld（卡尔·拉格斐尔德-时装界的凯撒大帝)Lafayette(老佛爷）1.Shopwindow2.Cashierdesk3.BoutiqueShowcase4.Restingarea5.Fittingroom6.SpaceshowcaseChanelThankyouByebye---JuliaIsastyle.