顾问咨询指南

顾问咨询指南ConsultingGuide本企业发展顾问咨询指南适用于顾问咨询公司。它为顾问咨询公司实施咨询项目提供了详尽的指导。ThisreportistheBusinessDevelopmentConsultingguidetobeusedbytheBSP’s.ItsetsouttheModulesforBSP’stoimplementtheconsultingprogram.2目录TABLEOFCONTENTS背景BACKGROUND.....................................................................5了解本指南UNDERSTANDINGTHISGUIDE.................................9八模块企业发展阶梯THE8MODULEBUSINESSDEVELOPMENTLADDER................................................................13模块一：了解你的企业MODULE1:UNDERSTANDINGWHATBUSINESSYOUAREIN.....................................................................15概述OVERVIEW...................................................................................15主要学习目标KEYLEARNINGOBJECTIVES.......................................18工具TOOLS..........................................................................................20典型的模块一程序TYPICALMODULE1PROGRAM...........................22需完成的任务TASKSTOBECOMPLETED...........................................24模块二:了解顾客、市场和产品MODULE2:UNDERSTANDINGTHECUSTOMERS，MARKETSANDPRODUCTS...................53概述OVERVIEW...................................................................................53主要学习目标KEYLEARNINGOBJECTIVES.......................................56工具TOOLS..........................................................................................58典型模块二程序TYPICALMODULE2PROGRAM...............................61需完成的任务TASKSTOBECOMPLETED...........................................63模块三:确定商业模式MODULE3:DEFININGTHEBUSINESSMODEL..................................................................................................95概述OVERVIEW...................................................................................95主要学习目标KEYLEARNINGOBJECTIVES.......................................97工具TOOLS..........................................................................................99典型的模块三程序TYPICALMODULE3PROGRAM.........................1023需完成的任务TASKSTOBECOMPLETED.........................................103需完成的任务TASKSTOBECOMPLETED.........................................104模块四:员工授权MODULE4:TEAMEMPOWERMENT.........136对企业业绩进行管理MANAGINGORGANISATIONALPERFORMANCE.............................................................................................................138主要学习目标KEYLEARNINGOBJECTIVES.....................................139工具TOOLS........................................................................................141需完成的任务TASKSTOBECOMPLETED.........................................146模块五:市场营销战略计划MODULE5:STRATEGICMARKETINGPLAN..........................................................................178概述OVERVIEW.................................................................................178主要学习目标KEYLEARNINGOBJECTIVES.....................................180工具TOOLS........................................................................................182典型的模块五程序TYPICALMODULE5PROGRAM.........................186需完成的任务TASKSTOBECOMPLETED.........................................188模块六:企业系统化MODULE6:BUSINESSINDEPENDENCE...............................................................................................................218概述OVERVIEW.................................................................................218主要学习目标KEYLEARNINGOBJECTIVES.....................................221工具TOOLS........................................................................................223典型的模块六程序TYPICALMODULE6PROGRAM.........................226需完成的任务TASKSTOBECOMPLETED.........................................228模块七:组织结构，知识，环境管理和技术应用战略MODULE7:ORGANISATIONALSTRUCTURE，KNOWLEDGE，ENVIRONMENTALMANAGEMENTANDTECHNOLOGYSTRATEGIES......................................................................................260概述OVERVIEW.................................................................................260主要学习目标KEYLEARNINGOBJECTIVES.....................................263工具TOOLS........................................................................................2654典型的模块七程序TYPICALMODULE7PROGRAM.........................269需完成的任务TASKSTOBECOMPLETED.........................................271模块八:反馈和持续改善MODULE8:FEEDBACKANDCONTINUOUSIMPROVEMENT...................................................302概述OVERVIEW.................................................................................302学习目标LEARNINGOBJECTIVES.....................................................304工具TOOLS........................................................................................305典型的模块八程序TYPICALMODULE8PROGRAM.........................309需完成的任务TASKSTOBECOMPLETED.........................................310需完成的任务TASKSTOBECOMPLETED.........................................311注NOTES.............................................................................................342注NOTES.............................................................................................343注NOTES.............................................................................................344注NOTES................