麦肯锡-广电股份全套咨询方案-summary

SVA/010419/SH-DC(2000GB)GuangdianWeekOneSummarySVAElectronicsCo.,Ltd.机密ExhibitsApril24,2001此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。SVA/010420/SH-AX(2000GB)1CURRENTORGANIZATIONSTRUCTUREANDMANAGEMENTPROCESS•HeadedbyEVP•IncludingTV,digitalAV,PC,DRTV,etc.•Allmanufacturingenterprisesareindependentlegalentitieswiththeirownsalesandpurchasingsystems(exception:Jinxing)SVATerminalDevicesNewBusinessAssetManag-mentStafffunctions•HeadedbyGManddelegatedtoAssistantGM•Non-performingassetswithbookvalueatRMB140milandemployees7500strong•HeadedbyViceChairman•ResponsiblefortheinvestmentandoperationofEthernet,SHI&TandE-commercePreliminaryDiagnostics:•LackofacleardefinitionofthenewITstrategy•TheTerminalDevicesgroupincludesmostofthecurrentcorebusinessesandnewproducts•Atleast15businessestobedivested.•35minorityJVsprovidethemainincomeforSVAcurrently•Thecurrentcorporatecenteristypicalofaninvestmentholdingcompany•Therearenosystematicapproachandprovenskillstoselect,buildandmanageriskynewinvestments.•Mostsubsidiarieshavetheirownprocurement,manufacturing,andmarketingfunctions,withsub-optimalscale.•Currentmanagementprocessesineffective.FORDISCUSSIONSVA/010420/SH-AX(2000GB)2EVALUATIONOFSVASUBSIDIARIES**Notincludeminority-share-holdingcompanies**Evaluationofcorebusinessperformanceisbasedon1999and2000ROICanalysis***GoodinvestmentrecordSource:McKinseyanalysisStrongPoorCorebusinessperformance**HighLowFuturestrategicimportanceBlackCEWhiteCECEcomponentsITCommunicationsTradingDivestedpropertiesJinxingEducation.Equip.PlasticMoldingMoldShapingGuanglianKaigeAutoElec.FeitingElec.ZhonglingFeiyueLightingGuangxingElec.ComputerTelecomEquip.YirenKaigeRadarPudongLtd.***Imp.Exp.CoForeignTech.Coop.KaigeIntl.TradingLianweiElec.GongxiaoFeiyuIndustrialKaigeIndustrialHuizhongIndustrialKaigeWash.machFeiyueElec.KaigeRadioFeiyueMicrowaveOvenDigitalAVSalesCenterE-Commerce?IT(Net-accessservices)FlatdisplaysystemsIntraction(Ethernet)Break-evenSVA/010420/SH-AX(2000GB)3FIVEGROUPSOFSVASUBSIDIARIESORINVESTMENTSSource:SVA,McKinseyanalysisOEMBusinessJinxingElectronicsCo.DigitalAVElec.Co.GuanglianElectronicsCo.KaigeRadarCom.Equip.Pl.ZhonglingElec.EnterpriseFeiyueLightingElec.Inst.Pl.FeitingElectricalAppl.Co.KaigeAuto.Elec.Equip.Pl.MoldShapingPl.YirenComm.Term.Equip.GuangfeiPlasticMoldingComputerCo.Trading,services,&managementLianweiElectronicsCo.SalesCenterTVElec.Imp.Exp.Co.KaigeIntl.TradingCo.ForeignTech.Coop.Co.PudongLtd.KaigeRadioPl.EducationalEquip.Co.FeiyueComm.Equip.Pl.TelecomEquip.Ltd.GuangxingElectronicsCo.FeiyueIndustrialCo.HuizhongIndustrialCo.KaigeIndustrialKaigeWashingMachinePl.GongxiaoCo.NewbusinessFeiyueMicrowaveOvenPl.IIT(net-accessservices)FlatScreenDisp.Sys.Intraction(Ethernet)E-Commerce?HoldTobedivestedMinorityInvestments35JVsSVA/010420/SH-AX(2000GB)4BU1BU2BU3BU4…Ether-netSHI&TE-commerce…ORGANIZATIONALSTRUCTUREINTRANSITIONOriginalstructureChairman/CEOFinanceAssetManage-mentQualityControlInvest-mentplanningAdminOfficeMarket-ingAuditingHRSuper-visionR&DMajorityJVsMinorityJVsWholly-ownedventuresTransitionalstructureChairman/CEOStafffunctions*Assetmanage-mentNewbusinessHeadedbyEVPMr.SunHeadedbyDeputyChairmanMr.XuHeadedbyAssistantGMMr.ZhaoTerminalDeviceClosureventuresBUheadBUheadManagementCommittee2*OnlyrelatedstafffunctionsareincludedinmanagementcommitteeManagementCommittee1SVA/010420/SH-AX(2000GB)5NEWORGANIZATIONALSTRUCTUREBoardofDirectorsChairman/CEOSecretarytoBoardCorporateR&DStafffunctionsConsumerElectronicsPCNet-accessequipmentSales/MarketingProductEngineeringProcurementNet-accessserviceProduct3Product2Product1•Newproductlinedevelopment•R&DsupportFORDISCUSSION•Centralizeprocurement•LeverageE-purchasingplatformOEMGroupNewInvestmentSalesCoAssetManagementProduct4•ProductDesign•Productionprocessdevelopment•TV、DVD、PCandplasticmodelingcanbeputintoOEMgroup•Obtainmanufacturingorders•Accountmanagement……•Closure/divestureEthernetE-commerce•Screenandassessnewinvestmentopportunities•VC-likemanagementofnewproject•TransitionmatureinvestmentintoBUs……•ManagethebrandofSVA•SourceproductsfromOEMMinorityInvestmentMinorityJVsCFO……