家长教育学校创业计划书

家长教育学校创业计划书【最新资料，WORD文档，可编辑】目录一、执行概要项目背景·····························06学校及服务简介························07市场分析·····························08管理概述·····························08发展战略·····························08财务分析·····························09风险分析·····························09二、学校介绍学校情况·····························10服务理念·····························10学校总体发展战略·······················11三、服务介绍一般学员与会员制度··········································12一般学员··························12会员·····························13VIP会员··························13咨询与辅导服务·····················14课程内容·····························14幼儿班····························14小学低年级班·······················16小学高年级班························17咨询辅导服务·······················18会员服务··························18VIP会员服务·······················18专家讲座·····························19四、市场分析与营销策略市场分析··························································20宏观环境分析（PEST分析）···························20五力分析···················································21市场容量分析·············································24消费市场分析·············································24行业发展现状·············································25·······································25·······································25发展趋势···················································26优势分析···················································27营销战略·························································28服务特色···················································28服务价格···················································28服务渠道···················································28服务推广··················································29······································29·······································30·······································30·············································30优惠促销政策···········································31发展战略·················································32···········································32···········································33···········································33品牌战略·················································35市场战略·················································35·····································36····························36··································36·······························36五、管理团队企业文化·····························38学校理念··························38学校形象··························38学校愿景··························38学校治理结构··························38学校成立相关背景及性质···············39初期学校组织结构及说明···············39学校成立初期人员结构·················40六、财务分析资金分析······························42资金来源与股本结构···················41资金用途和使用计划·····································43工资分配表························································44第一年年度财务报表···········································45学校未来三年损益预测表·····································48七、投资分析股本结构与规模·················································49投资可行性分析·················································49项目投资净现值·················································49投资回收期·······················································50投资回报··························································50八、风险评估市场风险分析····················································51竞争风险··························································51财务风险··························································52管理风险··························································52资金撤出风险····················································53●附录一、春晓家长教育培训学校有限责任公司章程第一章总则………………………………………………54第二章公司名称和住所……………………………………54第三章公司经营范围………………………………………54第四章公司注册资本………………………………………55第五章股东的姓名（名称）、出资方式、出资额…………55第六章股东的权利和义务……………………………………55第七章股东转让出资的条件…………………………………56第八章公司的机构及其产生办法、职权、议事规则………56第九章公司的法定代表人……………………………………59第十章财务、会计制度、利润分配及劳动制度……………59第十一章公司的解散事由与清算办法………………………59第十二章股东认为需要规定的其他事项……………………60二、（一）……………………………61………………………63………………………67（四）69三、市场问卷调查表………………………………………………71第一章执行概要项目背景一年之计在于春天，一日之计在于晨晓。一生之计在春晓……教育：国之基本，兴国必先兴教育。教育：国、家之未来，国、家之发展必先搞好教育。近年来，社会越来越关注有关青少年儿童的教育问题，目前中国近60％的孩子存在着不同程度心智障碍、逃课厌学、考试压力、亲子冲突、离家出走、网络成瘾、毒品滥用、金钱至上、就业困惑、性问题、自虐杀人、单亲(或隔代)教育、社交障碍、伤害事故、青少年犯罪等教育问题……当代青少年的教育问题，已经成为了一个深刻的社会问题，而这一切，是学校、家庭、社会多方面造成的。我国传统文化历来重视一个人的人格的培养，认为人格修养是高于一切的。而当代西方世界的也极力推崇“教育的目的在于培养人独立的人格和精神”的理念。而现阶段我国内地的情况是：学校注重应试教育，缺乏对学生的人格培养。这一点，从幼儿园开始，学校教育在这方面的不足就暴露了出来。再来看看作为人生第一课堂的家庭环境，在当今这个信息大爆炸的时代背景下，中国几千年的教育模式和头悬梁锥刺股的教育方法显然已经不适应现代社会的发展。要把今天的独生子女培养成高素质的复合型人才，显然已经成为老师和家长最头痛的事情。如果我们花重金把孩子送进学校是用来培养孩子的生存技能和生存能力的话，那么，高素质的培养离开了家长的教育和影响是绝对不可能的。即使是那些对教育大量投入的望子成龙的家长们，绝大多数也并不知道在这样的环境下如何正确有效地培养自己的孩子、营造一个良好的家庭环境、引导他们塑造出一个美好的人格、锻炼出这些能力。全国妇联一项调查显示：90％以上的家长反映自己在教育子女方面不成功，95％以上的家长表示对如何教育子女苦无良策。而且，很多家长往往是将教育付诸于学校，或者在发现问题之后才向外界求助，但很多时候往往是治标不治本，很难解决孩子心理生理上的根本问题。并且，从现状来看，大部分解决此类问题的机构都是从孩子的问题入手，将家庭教育置于辅助地位，对孩子进行心理咨询治疗，从而在心理上给孩子造成了负担和阴影，很难有效地解决问题。为什么不从一开始就做得很好呢？我们知道，一个人良好的习惯养成、人格的塑成主要是在幼年时期。这段时间孩子受到的教育、影响，可以说是追随其一生的。家庭作为其接触最早、接触最多、直接影响最大的环境因素，有着极其重要的作用，而家长作为孩子的第一任老师，承担着家庭教育的重要责任。而近年来国家有关部门亦出台相关政策（如全国妇联等七部委制定的《关于指导推进家庭教育的五年规划（2011-2015）》）推进家庭教育，提升整体国民素质。很多重视孩子全面教育的家长们也四处寻求帮助。而通过调查（百度、谷歌搜索）显示，我国